This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal customer base.
A key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
Read more: [http://bit.ly/z3ZZzJ]