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Mobile Content Marketing: Seducing Moving Targets

Mobile Content Marketing: Seducing Moving Targets | Mobile Marketing Strategy and beyond | Scoop.it
The strategic dilemma of how best to convey the luxury brand story and experience to a mobile audience has not been successfully solved. The mobile device, as a platform for brand communications, i...
janlgordon's insight:

This post was written by Scott Forshay for his blog 

in July of 2010 aimed at luxury brands. Not only is it relevant today but there are many takeaways for any brand that is trying to capture and cultivate consumers in the mobile ecosystem.


Here is one highlight that caught my attention:


Rule of Seduction One: Produce Content Episodically


**Resist the temptation to unveil the entire story in a single instance.


**By deconstructing the narrative into episodes, the engagement teases the audience and creates desire to continue following the unfolding of the story.

 

Takeaway:


**Mobile, as a medium, is innately transitive in nature, serving as a persistent interface for consumers to navigate an ever-evolving digital ecosystem of retail touchpoints and become, themselves, players in the storytelling experience.


**Strategically dissecting the brand narrative to take on an episodic form allows the brand to engage audiences in the on-going drama, create desire to see where the story will lead, and create deeper emotional connections in the process.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://bit.ly/W1QNrZ]

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Are Brands Missing the Mark with Pinterest on Mobile?

Are Brands Missing the Mark with Pinterest on Mobile? | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer


Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.


Here are some highlights that caught my attention:


**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest


**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect


**Brands that use Pinterest need to have two main mobile focuses - mobile and search


**Once a user pins something, tey can tap on oit to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

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Read full article here: [http://bit.ly/ys0jFw]

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