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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal customer base.


Excerpt:


A key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging.


**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.


To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read more: [http://bit.ly/z3ZZzJ]

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Scooped by janlgordon
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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Mobile Marketing Strategy and beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "The Explosion of the Mobile Web and Beyond]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 11:36 AM

Curación de contenidos desde dispositivos móviles