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Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]

Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Sam Laird for Mashable

"Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think".


Here are some highlights from this article:


Brands need to be careful about how they target those mobile users and how much knowledge they reveal about them.


**Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily.


**Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.


**Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.


**While 30% of survey respondents said they want offers to be located nearby, two-thirds said they don’t want brands knowing their whereabouts.


**More than half worry about their credit card information being stolen, and nearly half fret the risk of signing up for fake websites.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://on.mash.to/wTJ5Cg]

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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal customer base.


Excerpt:


A key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging.


**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.


To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read more: [http://bit.ly/z3ZZzJ]

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The digital wallet and the future of payments [infographic]

This was posted by Guy Kawasaki and there are statistics about this exploding industry that are very important for anyone doing business in today's marketplace.


What caught my attention:


The Ripe Age for Mobile Transactions:


**People between the agess of 20 and 44 appear to be most interested in mobile transactions such as mobile banking, payments, coupons and shopping


**Mobile Spending


*Clothes at a retailer

*phone bill at a local wireless store

*coffee at a local coffe shop

*sofa at a furniture store

*taxi ride


**Things are just getting started - obstacles to mobile payments is a security issue but that happened with the web as well, it's still early but the statistics on the digital wallet in the future are staggering.


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


See infographic here: [http://bit.ly/tMDiEo]


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Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
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How to Master "in the Moment" in Mobile Marketing

How to Master "in the Moment" in Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information you need to know to engage and do business effectively with the mobile audience.


No matter what business you're in, you can't avoid the always connected mobile audience. You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant.


Here's are the highlights of this article:


The variables associated with a successful mobile marketing campaign are:


**the immediacy, mapping, interaction, and collective aspects


**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection


**Today's digital-native consumer is empowered with more information and access to brands than ever before


**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared


**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point


Here is one thing of the points that caught my attention:


Immediacy


**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:


**actionable

**time sensitive 

**on the

**always on


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:


**crisp

**call to action is clear, consise and quick to          

    participate in


Curated by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/xIATEz"

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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Mobile Marketing Strategy and beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "The Explosion of the Mobile Web and Beyond]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 2014 2:36 PM

Curación de contenidos desde dispositivos móviles

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Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year

Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Steve Olenski for Business 2 Community


Intro:


For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that:


**Cyber Monday 2011 increased an incredible 192% over last year.


**And you can expect that number to only go higher next year


Here's what you need to know:


According to a survey conducted by Brand Anywhere and Luth Research:


**51% of consumers more likely to purchase from retailers that have mobile-specific websites


**4.8% of U.S. retailers have mobile-specific websites


**22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites


**Web retailers could increase consumer engagement by 85% with a mobile-specific website


Curated by Jan Gordon covering "The Explosion of the Mobile Web & Beyond"


Read full article here: [http://bit.ly/sOiHlg]

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Angela Watkins's curator insight, February 5, 2014 8:32 PM

Mobile Accessible - Mobile Marketing u don't need $1000's to test the market... There are frugal ways to enter this market as well... http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

Rachael Johnston's curator insight, December 8, 2014 1:27 AM

This article is a bit old now, but it just shows how powerful mobile marketing has become, and it has just gotten bigger since this article was written. 

It says here that 51% of consumers are more likely to purchase from retailers who have a mobile website, and I'm sure this number has just gone up since. Now if you don't have a mobile website you look like you are behind, unless you are a small local business. 

But any big company should make their website mobile friendly and should consider investing in designing the company's own app.

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Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

Location, Location, Location – Geo-marketing & Why it Matters [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.


As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.


**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.


Here are a few very significant statistics that caught my attention:


63% of smartphone users frequently use apps that require them to give their location (2010)


Local online advertising expected to grow 255% to $35b by 2014 (U.S.)


90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).


65% of companies are focusing on geographical context for their mobile marketing tactics (2011).


See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]

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Dea Elmi's comment, November 28, 2011 5:20 PM
location location location baby, got to read up and study more on this topic, great article thank you!