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How Consumers Are Using Their Phones and What It Means for Marketers

How Consumers Are Using Their Phones  and What It Means for Marketers | Mobile Marketing Strategy and beyond | Scoop.it
Four clear trends have emerged. ;
janlgordon's insight:

This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.


Here are some highlights:


"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.


Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.


Here are four usage trends developers and publishers should consider:


1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.


2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.


3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.


4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.


Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond


Read full article here: http://read.bi/13UouwP

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code promo france's comment, May 30, 2013 4:56 PM
The M-commerce increase More and More every month
Esther Turón Perez 's comment, June 25, 2013 3:30 PM
Thanks Code promo france and janlgordon for comments!
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12 Areas to Watch as Mobile-Internet Evolves

12 Areas to Watch as Mobile-Internet Evolves | Mobile Marketing Strategy and beyond | Scoop.it

I selected this piece by Vkhosla because he helps us to see the internet/mobile space as it continues to unfold which might help you to discover new opportunities or see something you might not have even thought of yet.


Intro:


We are in a whole new world of platforms, a post-PC era, which I’d more aptly describe as the always/everywhere era, finally, and that means a whole new set of opportunities.


The author has identified 12 areas where some disruptive or large new segment ideal will take off, but says, it's clear there are many. He also hopes that we can supply 12 or more places to look.


What particularly caught my attention:


**Data Reduction or Filters (Siri, Donna, Recorded Future, and many others):


**“Reducing, filtering and processing data streams to deliver the information or action that is relevant to you.”


**It is time for tools (our proxies or agents on the web) to start reducing the amount of information coming at us


**Education models that dramatically reduce the cost and increase the availability of quality learning


the role gamification can play in increasing student interest and social can play in increasing peer and teacher support and assistance.


**Emotion (Foodspotting, Ness, Instagram): “Services that evoke strong emotions in users


**Social Next (intersecting with all the interest graph stuff and verticals


**“Social as a useful and productive part of lives


**enabling collaboration and deep community building around the world in specific areas.


**Interest-based networks


**User driven content that maps to people’s interests both for a better user experience and better targeting


Personal Collaborative Publishing (Pinterest, Tumblr, storify, Snip.it):


**“Truly free press with no barriers to entry and personalized interest-based curation.”


**This trend seems to be moving forward fairly rapidly and looks very promising


Marketplaces & Disintermediation:


**“Remove the middle man, increase market efficiency and produce better results, faster“


**Marketplaces are about economic efficiency and active engagement and more and more of them will keep emerging


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See full article here: [http://tcrn.ch/wHNW6O]

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5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Mobile Marketing Strategy and beyond | Scoop.it

This post was written by Cory Eridon for Hubspot


Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.


Before we get to the content types, here are some exciting stats on the growth of mobile.....


**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.


**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,


**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million


The 5 content types for mobile are: How can you incorporate them into your marketing mix?


*Infographics

*ebooks

*cartoons

*video

*podcasts


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


Read full article here: [http://bit.ly/tcIsrC]

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Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year

Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Steve Olenski for Business 2 Community


Intro:


For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that:


**Cyber Monday 2011 increased an incredible 192% over last year.


**And you can expect that number to only go higher next year


Here's what you need to know:


According to a survey conducted by Brand Anywhere and Luth Research:


**51% of consumers more likely to purchase from retailers that have mobile-specific websites


**4.8% of U.S. retailers have mobile-specific websites


**22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites


**Web retailers could increase consumer engagement by 85% with a mobile-specific website


Curated by Jan Gordon covering "The Explosion of the Mobile Web & Beyond"


Read full article here: [http://bit.ly/sOiHlg]

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Angela Watkins's curator insight, February 5, 8:32 PM

Mobile Accessible - Mobile Marketing u don't need $1000's to test the market... There are frugal ways to enter this market as well... http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

Rachael Johnston's curator insight, December 8, 1:27 AM

This article is a bit old now, but it just shows how powerful mobile marketing has become, and it has just gotten bigger since this article was written. 

It says here that 51% of consumers are more likely to purchase from retailers who have a mobile website, and I'm sure this number has just gone up since. Now if you don't have a mobile website you look like you are behind, unless you are a small local business. 

But any big company should make their website mobile friendly and should consider investing in designing the company's own app.

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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]
janlgordon's insight:

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.


The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.


Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)


**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.


**87% of marketers in the US use video for content marketing


**Two of the biggest social networks aim to dominate the video sharing scene


*Facebook and mobile video


*Vine and Twitter


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See article and infographic here: [


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Russ Merz, Ph.D.'s curator insight, February 22, 2013 12:57 PM

Great summary of the growth in mobile video.

Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.
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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Mobile Marketing Strategy and beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "The Explosion of the Mobile Web and Beyond]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 2:36 PM

Curación de contenidos desde dispositivos móviles

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The digital wallet and the future of payments [infographic]

This was posted by Guy Kawasaki and there are statistics about this exploding industry that are very important for anyone doing business in today's marketplace.


What caught my attention:


The Ripe Age for Mobile Transactions:


**People between the agess of 20 and 44 appear to be most interested in mobile transactions such as mobile banking, payments, coupons and shopping


**Mobile Spending


*Clothes at a retailer

*phone bill at a local wireless store

*coffee at a local coffe shop

*sofa at a furniture store

*taxi ride


**Things are just getting started - obstacles to mobile payments is a security issue but that happened with the web as well, it's still early but the statistics on the digital wallet in the future are staggering.


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


See infographic here: [http://bit.ly/tMDiEo]


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Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators