Mobile Marketing Strategy and beyond
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Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You

Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You | Mobile Marketing Strategy and beyond | Scoop.it

This is exciting, Yelp is on a roll with no end in sight! They have successfully aggregated reviews, deals, checkins and much more!

 

Intro:

 

In the seven years since its inception, Yelp has grown from a small website into a monster web property that infamously turned down an acquisition from Google in 2009. The ball appears to be rolling downhill for Yelp, with no end in sight.

 

http://www.fastcompany.com/1774494/colocation-with-howard-lindzon-yelp-in-san-francisco-ca

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Mobile Shopping Set to Spike, Says Forrester

Mobile Shopping Set to Spike, Says Forrester | Mobile Marketing Strategy and beyond | Scoop.it
Mobile shopping is still in its infancy no different than buying things on the web not so long ago. Retailers should not be shortsighted. They should look at the bigger picture, prepare themselves because consumers in the future will purchase goods and services from their smartphones.

It's important to put your stake in the ground and become a trusted source, so when the time is right, you can move forward quickly and be ahead of the curve instead of being behind it. If you're a retailer, what is it you can do to engage with existing or perspective customers now?

New York Times Article:

"Shopping on mobile phones is expected to increase significantly, but continue to remain a relatively small percentage of overall sales, according to a report from Forrester Research".

http://nyti.ms/k56uAB
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4 Rules of Engagement for Mobile Marketing

4 Rules of Engagement for Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it
This article is full of great information if you're in the mobile marketing business, I highly recommend reading this more than once so you don't let anything slip through the cracks.

Excerpt:

Brands need to get smart about how they approach mobile marketing. Here are four cardinal rules.

mobile imageCarla Paschke is Director of Mobile Innovation at Engauge where she is responsible for providing best-in-class mobile strategies for clients, including Coca-Cola and Chick-fil-A. Follow her on Twitter @carlapaschke.

Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are. Sometimes they even tell brands what consumers are doing at different times of the day.

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http://on.mash.to/lwCxX0
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How has mobile marketing changed since 2004? - Mobile Marketer - Advertising

How has mobile marketing changed since 2004? - Mobile Marketer - Advertising | Mobile Marketing Strategy and beyond | Scoop.it
Here's an excerpt from an interview with Ivan Braiker, CEO of Hipcricket, a mobile marketing firm based in Seattle. Mr. Braiker's words, is an account of how mobile has evoled since 2004.

Please read on.......

May 31, 2011
Miller Lite taps mobile as centerpiece of multicha

Miller Lite is encouraging consumers to interact with the brand via SMS, the mobile Web and foursquare

Ivan Braiker, CEO of Hipcricket, recently celebrated the 100,000th campaign produced by the mobile marketing firm that he leads. The mobile world has changed much since the first campaign broke seven years ago.

“When I think about my own life, 2004 seems like yesterday. Yet the world of mobile marketing has changed in ways we could not imagine when we conducted our first campaign in 2004.

“Think about it. In 2004:
• (The) Facebook had just launched—and had a great deal of ground to make up if it wanted to catch … Friendster.

• The iPhone was a far-off dream—CNET showed us a sneak peak of Apple’s new music phone, the iTreoPod. But that was just an April Fool’s joke. ('Cons: The system is not integrated, it is held together with duct tape, and, oh yeah, it does not exist.')
Ivan Braiker

• Intra-carrier text messaging had been around for just over two years, yet penetration in the United States was lagging the remainder of the world. Likewise, with number portability, consumers were no longer tied to an individual carrier and “walled gardens” were becoming obsolete.

• With the advent of “Do Not Call,” the balance of power was shifting from marketer to consumer. People could opt out of receiving marketing calls—and digital marketing would empower them to opt in to receiving marketing content via email and, ultimately, their mobile phones.

• There were certainly no publications focused specifically on mobile marketing.


By Mickey Alam Kahn

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How to Leverage the Immediacy of Mobile Marketing

How to Leverage the Immediacy of Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it
This post gives you great information on how to market to the mobile user in real time. This article was originally written for and appeared in Fashion's Collective (www.fashioncollective) by Scott Forshay. (@mobiluxe on twitter)

Great information!

Excerpt:
Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment.

The mastery of managing high levels of volatility will prove to be of great worth. The opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium.

http://mobiluxe.wordpress.com/2011/08/01/leveraging-mobile-to-market-in-the-moment
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How to blend mobile marketing with social media

How to blend mobile marketing with social media | Mobile Marketing Strategy and beyond | Scoop.it
Fantastic article about this evolving topic of integrating social media with mobile. It's so full of great observations and suggestions, I'll just let you read more, here's an excerpt:

“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors, at a recent BlogWorld and New Media Expo session.

But before a business can take advantage of the power of mobile, it needs to optimize its marketing efforts to reach customers on the move, Hayden said. Having an integrated mobile strategy allows customers to easily share brand experiences, lets companies tailor content and gives both sides a way to keep conversations alive following real-world interactions, he argued.

http://bit.ly/jKhAcc
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Mobile Shopping Trends, Visualized (Infographic)

Mobile Shopping Trends, Visualized (Infographic) | Mobile Marketing Strategy and beyond | Scoop.it
Did you know that men aged 30 to 49 do more mobile shopping than their peers? Or that 50% of Groupon's business over the next two years will come from mobile devices? Or that Starbucks has seen over three million micro-payment transactions?
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