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Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
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Mobile Marketing Matters NOW

Mobile marketing matters now if for no other reason than your company, brand or product can't miss another marketing revolution.


Here is why:


• Email
• Intimacy
• Darwin
• Emotion
• Influencers
• Social
• Network Effect
• iPad and Flipboard and Zite


Here is one thing that caught my attention:


Intimacy


Mobile phones are friends, the new time keepers, wallets (the new picture keepers) and an always on connection most never break (believe me I’ve tried)

.

If such an intimate connection is grudgingly true for my generation it is axiomatic for the next generation and a forgone conclusion for the one after that. Watch your children’s behaviors or try to take their cells and please film reactions.


Mobile marketing is more intimate than email or social network marketing. Increased intimacy means different stories, graphics and navigation (at least).


Can your company, no matter what business you inhibit, afford to seed another marketing tsunami?


Read full article: http://bit.ly/w46yeo

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How texting is changing the world [infographic]

Really interesting statistics, it's amazing when you see it visually.


Have a look........


http://holykaw.alltop.com/how-texting-is-changing-the-world-infographic

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Sarah Baughman's comment, October 13, 2011 7:22 PM
I can't get over the 48 million people with cell phones and no electricity.
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Digital Disruption is Increasing - What You Need To Know

Digital Disruption is Increasing - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

Welcome to a world of disruption, with twists of generational difference, tectonic ad spend changes, and lots of confused citizens.


Ken Doctor wrote this great piece — author of Newsonomics and longtime watcher of the business side of digital news


It was hard to decide what to excerpt, it was so good.......


Intro:


Okay, it’s 11 p.m., and you are in bed.


What do you reach for? There’s no wrong answer here, but if you are in the news/information mode, you may reach for your Android smartphone or scoop up your iPad. So many choices, at this oddly news-consuming time of day. We know that evening is when tablet usage peaks, and, yes, such companies as Zite tell me that 11 is a top hour.


Digital disruption is now increasing. Audiences are even more up for grabs than they were a couple of years ago.


As Ipsos OTX President Bruce Friend recently put it: iPhones and Androids are, yes, our lovers. “It’s almost always turned on. It never leaves you. You have an intimate relationship with it.” Yet love is so short-term these days: “The tablet is rapidly becoming a companion or even a competitor to the smartphone. Tablets reduce smartphone as entertainment devices. The tablet will take the place of that.”


We’ve got so many emerging studies of our fast-changing habits that comparing them can leave you dazed and confused. What they all add up to, though, is a simple learning: Digital disruption is now increasing.


Let’s look at some of this emerging data, and begin to make sense of what it means and where revenue is likely to flow into the next several years, in the newsonomics of disruption.


http://www.niemanlab.org/2011/09/the-newsonomics-of-disruption/

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43% of Twitter Users Access Twitter From a Mobile Phone [Data]

The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down.


Great information with statistics to back it up


Here's what caught my attention:


Marketing Takeaway


Are you yet convinced that a mobile strategy should be part of your inbound marketing mix? With more and more of your target audience using mobile devices on a daily basis, you can't afford not to incorporate mobile marketing into your strategy. Start by optimizing your website and emails for mobile devices. Then, consider other mobile tactics to leverage local search, location-based marketing, and the use of mobile applications.


Furthermore, the mobile Twitter data cited above specifically is great news for inbound marketers. It means that Twitter's popularity on mobile makes it an excellent platform for sharing content and watching it quickly spread!


Have you incorporated a mobile strategy into your marketing mix? If so, consider using Twitter to reach your mobile audience!


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25026/43-of-Twitter-Users-Access-Twitter-From-a-Mobile-Phone-Data.aspx#ixzz1YnVBTMK2

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9 Amazing Mobile Marketing Statistics Every Marketer Should Know

9 Amazing Mobile Marketing Statistics Every Marketer Should Know | Mobile Marketing Strategy and beyond | Scoop.it

It's no surprise that mobile marketing is very hot but what's even more exciting is to see actual statistics that will motivate you to get going on your campaign.

 

Intro:

 

"This is a guest blog post written by Jamie Turner.  As the Founder of the 60 Second Marketer he is an in-demand marketing speaker."

 

Excerpt:

 

The bottom line? Mobile is here to stay, and your consumers are using it virtually every day of their lives. Given that, isn’t it time for you to get started and dive into the world of mobile?

 

Hopefully, the statistics and takeaways I’ve outlined above will lay the foundation for you to take the next step.


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx#ixzz1XBaMFKRV

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SMS and its role in the future of mobile marketing

SMS and its role in the future of mobile marketing | Mobile Marketing Strategy and beyond | Scoop.it

SMS messaging for marketers is heating up and rightfully so!

 

Intro:

 

Today, mobile marketing is the fastest and most effective way to reach your audience and is an area of intense fascination for marketers and advertisers and...(written by Wikus Engelbrecht for Memeburn).

 

 

Here's an excerpt:

 

A study by ABI Research found that consumers worldwide will send more than 5-trillion SMS messages in 2011. Last year the mobile phone industry reached 5-billion subscriptions globally. Out of that, 60 percent use text messaging and 90 percent of all messages written and sent are read within three minutes, with over 99 percent of all text messages read by the recipient — according to a whitepaper on Conversational Advertising by SinglePoint.

 

These numbers indicate that consumers are comfortable using SMS, which creates a huge opportunity for marketers and brands to potentially use the channel to speak to them.

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5 Simple Steps to Getting Started With Mobile Marketing

5 Simple Steps to Getting Started With Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it
How to get started in mobile marketing: set up your mobile website,...

 

Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?The good news is that mobile marketing is not all that complex.

 

Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business.

Ready to get started?

 

http://www.socialmediaexaminer.com/5-simple-steps-to-getting-started-with-mobile-marketing/

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Consumers demand personalized, relevant content from mobile marketing

Consumers demand personalized, relevant content from mobile marketing | Mobile Marketing Strategy and beyond | Scoop.it

Great news for you if you're in the mobile media business.

 

Excerpt:

 

"Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages".

 

Consumers demand personalized, relevant content from mobile marketing

Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages.

 

Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages. This suggests that content marketing may be the most effective way to reach on-the-go prospects.

 

The key to marketing to mobile consumers is respecting their time. When consumers are using their phones to connect to the web, they want to browse content in a way that prioritizes relevant and personalized experiences, enabling them to glean information quickly and get back to the real world.

 

http://www.brafton.com/news/consumers-demand-personalized-relevant-content-from-mobile-marketing

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Smartphones Go From Techie Tools To Almost Mainstream Devices

Smartphones Go From Techie Tools To Almost Mainstream Devices | Mobile Marketing Strategy and beyond | Scoop.it

Great information and statistics on mobile usage!

 

Intro:

 

"Millennial Media is using its 50th mobile intelligence report to look at some of the changes that have occurred since the company began its reports in March 2009.

 

It’s a given that the mobile world is transforming before our eyes with the emergence of smartphones and tablets. But sometimes, it’s good to take a second and look at how it’s all evolving.That’s what mobile advertising company

 

Millennial Media has done with its 50th mobile intelligence report, which highlights some of changes that have occurred since the company began its S.M.A.R.T. and Mobile Mix reports in March 2009. It’s an arbitrary point in time, but it marks an era in which the smartphones have gone from techie tools to almost mainstream devices.

 

http://gigaom.com/2011/08/12/how-the-mobile-landscape-changed-in-the-smartphone-era/

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How mobile, apps and social media have changed the restaurant industry

How mobile, apps and social media have changed the restaurant industry | Mobile Marketing Strategy and beyond | Scoop.it

Exciting for restaurants and consumers, amazing opportunities for people in the mobile media/marketing business.

 

Intro:

 

"10 years ago the restaurant industry was simple. Once every couple of months a food critic would come along and you would cook your best food and await the review in the newspaper with ...

 

http://thenextweb.com/socialmedia/2011/08/08/how-mobile-apps-and-social-media-have-changed-the-restaurant-industry/?awesm=tnw.to_1AHkn

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How to Leverage the Immediacy of Mobile Marketing

How to Leverage the Immediacy of Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it
This post gives you great information on how to market to the mobile user in real time. This article was originally written for and appeared in Fashion's Collective (www.fashioncollective) by Scott Forshay. (@mobiluxe on twitter)

Great information!

Excerpt:
Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment.

The mastery of managing high levels of volatility will prove to be of great worth. The opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium.

http://mobiluxe.wordpress.com/2011/08/01/leveraging-mobile-to-market-in-the-moment
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How Mobile Is Changing Social Media

Excellent video interview with Jason Falls for Social Media Examiner.

If you have a business, you must watch this, it's packed with information you need to know in bringing your brand to the people, where they live, work, play, learn, travel and beyond.


How the smart phones revolution is changing social media marketing and the businesses most likely to benefit from location-based marketing.

Go right to it!!

http://www.socialmediaexaminer.com/how-mobile-is-changing-social-media/
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Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

Location, Location, Location – Geo-marketing & Why it Matters [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.


As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.


**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.


Here are a few very significant statistics that caught my attention:


63% of smartphone users frequently use apps that require them to give their location (2010)


Local online advertising expected to grow 255% to $35b by 2014 (U.S.)


90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).


65% of companies are focusing on geographical context for their mobile marketing tactics (2011).


See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]

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Dea Elmi's comment, November 28, 2011 5:20 PM
location location location baby, got to read up and study more on this topic, great article thank you!
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The Animated History Of The iPhone [Video… Dedicated to Memory of Steve Jobs

The Animated History Of The iPhone [Video… Dedicated to Memory of Steve Jobs | Mobile Marketing Strategy and beyond | Scoop.it

This is fascinating whether you're an iPhone fan or not, it's pure genius and we certainly will miss Steve Jobs.


"The ongoing talk about the iPhone is probably divided into two camps. Some people are for it, and some are against it.


Ever since this groundbreaking new smartphone was announced and launched, people have been arguing about whether it is actually the best one, the first one or even the most successful one."


****What we know for sure is that the iPhone, no matter what generation it is, is a massively popular smartphone. It’s been sold in ridiculous amounts, and with


****the recent news that the iPhone 4S sold 4 million smartphones in its 3 first days of release, you can’t help but agree that it is a hot gadget for people to own.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.bitrebels.com/technology/the-animated-history-of-the-iphone-video-infographic/



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Data Aggregation Engine Comes to Mobile - What This Means For Marketers

GOMOTEXT.COM, a leading provider of mobile engagement solutions, announced today, the release of its Campaign Manager v6.0 platform.


Intro:


Campaign Manager is now able to combine data from multiple sources and gather that information into items which can be


**efficiently and narrowly tailored to meet the targeting needs of the client.


The updated Campaign Manager retains information relevant to the mobile campaign and in order to consolidate required data,


**works in concert with a CRM system and other data repositories.


The data includes profile data, event data and Opt-in list data which can be stored and managed by the platform.


**Some of the more salient features of this database include response and lifecycle marketing, mobile advertising, response marketing, mobile interactivity and Opt in/out management.


**Targeted campaigns can now be created based on past events and/or the profile data of the subscriber.


**“Send SMS offer to any males between the ages of 18 and 22 who live in zip code 75024” is an example of how sophisticated targets can be built based on demographic data.


The Data Aggregation Engine is an extremely powerful element of Campaign Manager and is key to its benefit –


**it lets marketers get at the data they need, in real-time, without major effort to integrate it from IT.


In addition the platform’s Data Aggregation engine interfaces to the client’s data warehouse, CRM system


**to provide real-time, automated data for targeting and personalizing adverts and tracking responses.


http://www.prweb.com/releases/mobile-campaign-manager/targeted-campaigning/prweb8852885.htm

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The Role of Mobile in the Transmedia Brand Narrative

The Role of Mobile in the Transmedia Brand Narrative | Mobile Marketing Strategy and beyond | Scoop.it

Scott Forshay posted this wonderful piece on his blog mobiluxe.com today. Great information and insights as always.


This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com)


Intro: (Sorry this is so long, it was so good, it was hard to edit)


The essence of any coveted brand is the story it tells. Its history conveys mystery, passion, and intrigue and creates in consumers an insatiable desire to be among a select few bit players in the theatricality of the brand experience. These narratives are communicated through a variety of channels. Artful photography displayed in print tells a tale. The runway provides the dramatic stage. The store is the epicenter of the encounter.


Digital media voices a story and the shared experience platform enabled by social media allows the consumer to contribute to the brand dialogue.


Successful brands tell stories and deliver experiences through each medium uniquely, artfully orchestrating events that leverage the inherent strengths of each in an ornamental array of disconnected, yet consistent, transmedia vignettes.


The question remaining to be effectively addressed, however, is how best to weave these disconnected encounters together in a more unified fashion – how best to allow consumers the ability to carry the narrative with them, irrespective of time or space.


That is, until now.


The mobile medium is inherently transitive in nature, providing the vehicle for consumers to navigate an ever-evolving ecosystem of digital screens. Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment. Unlike other more stationary channels for consumer interaction, successful strategies for mobile marketing require precision aim at moving targets.


The mobile medium is unique in its ability to transport the brand’s narrative in transmedia storytelling models. Given that the device is ever connected, contextually relevant, and always within arms’ reach,


**the opportunities for brand marketers to engage consumers with consistency, relevance, and personalization are tremendous.


http://mobiluxe.wordpress.com/2011/09/26/the-role-of-mobile-in-the-transmedia-brand-narrative/





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More Than Half of U.S. Smartphone Owners Use Location Services

More Than Half of U.S. Smartphone Owners Use Location Services | Mobile Marketing Strategy and beyond | Scoop.it
Of people who own smartphones in the United States, 55% use the device for some kind of location-specific task, according to a study published today by the Pew Internet and American Life Project.

 

Of people who own smartphones in the United States, 55% use the device for some kind of location-specific task, according to a study published todayby the Pew Internet and American Life Project. In total, 23% of all American adults use location services on their phones or via social media sites on the desktop.

 

Does this mean that Americans are suddenly check-in-happy Foursquare fanatics? Not quite. The survey's definition of "location services" is pretty broad. The majority of respondents who said they participated in such an activity were referring to things like mapping out directions or receiving location-based recommendations on their phones.

 

http://www.readwriteweb.com/archives/more_than_half_of_us_smartphone_owners_use_location_services.php

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The Power of Email in Mobile Marketing

The Power of Email in Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it

Here's what you need to know:

 

Using text messaging in a mobile marketing campaign has much greater reach potential. Businesses throughout the world have struggled to figure out the most efficient way to capture email addresses offline, as opposed to online. Mobile marketing can alleviate this struggle.

 

Mobile Marketing is the Solution: Good business example of a successful campaign.

 

Chuck E. Cheese deployed a text message opt-in campaign for instant registration and seamless data base integration. The process is simple. The customer texts their email address to the number 35505. They receive a confirmation text and double opt-in email. When the customer verifies their age and completes the opt-in they receive a welcome email and coupon.

 

http://www.kunocreative.com/blog/bid/62225/how-to-successfully-coalesce-lead-nurturing-email-mobile-marketing?source=Blog_Email_[How%2520to%2520Successfully%2520]

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Six Tips for Mobile Marketing to Engage Customers

Six Tips for Mobile Marketing to Engage Customers | Mobile Marketing Strategy and beyond | Scoop.it

"Consider these ways to stay in front of mobile customers in a two-way dialogue".

 

People love their smartphones. Whether you're walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their cellphones.

 

Eighty-three percent of American adults own a cell phone, and 42 percent of them own a Blackberry, iPhone, or a similar smartphone, according to a recent Pew Internet Project report.

 

The study also found that 87 percent of smartphone users access the Internet or email on their device. Two-thirds of smartphone users do so daily. Increasingly, just as how the home broadband connection remains always on, the mobile connection seems to be ever present.

 

http://www.entrepreneur.com/article/220174

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Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You

Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You | Mobile Marketing Strategy and beyond | Scoop.it

This is exciting, Yelp is on a roll with no end in sight! They have successfully aggregated reviews, deals, checkins and much more!

 

Intro:

 

In the seven years since its inception, Yelp has grown from a small website into a monster web property that infamously turned down an acquisition from Google in 2009. The ball appears to be rolling downhill for Yelp, with no end in sight.

 

http://www.fastcompany.com/1774494/colocation-with-howard-lindzon-yelp-in-san-francisco-ca

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A Third of People Completely Lost Without Their Smartphones, Survey Says

A Third of People Completely Lost Without Their Smartphones, Survey Says | Mobile Marketing Strategy and beyond | Scoop.it

The latest information on cell phone usage vs smartphones, great article, lots of good information!

 

Intro:

 

Pew Research Center's Internet and American Life Project did a survey on how American's interact with their cellphones in their day-to-day life. Pew says that nearly 83% of the U.S. population owns cellphones, 35% of which are smartphones (as of May 2011) and that the most popular ways to use the device are for text messaging and taking pictures.

 

The study shows how cellphone usage (especially smartphones) is changing the dynamic of how people interact with the world around them. Think back five or 10 years - how has the way you interact with media, knowledge and people changed because of the cellphone in your pocket?

 

http://www.readwriteweb.com/mobile/2011/08/a-third-of-people-completely-l.php

 

 

 

 

 

 

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Cloud Computing & Streaming Of Everything Will Change Media Forever

This is not new information, it's still in its infancy but there will be no avoiding it, this is in everyone's future. Word of caution, never have all your data in one place so do keep your own backup on a hard drive of everything no matter what.

 

Can you imagine paying a subscription fee and all your data is delivered to you on demand, no downloading on your hard drive, no losing information, consuming content wherever you want it, smartphone, Ipad, computer, whereever......Early adaptors are using this technology now.

 

Here's an excerpt:

 

This isn't streaming as you've thought of streaming to date.

 

Amongst media and marketing professionals, the idea of streaming is more commonly thought of as a way to broadcast live where the data and information is never stored on the consumer's hard drive - they can simply enjoy the content (text, images, audio and/or video) live and "in the moment." That is the streaming of yesterday.

 

The streaming of today looks very different. Take a look at what Apple is attempting with their upcoming iCloud product. The idea is that all of your content (or the data you used to save on your hard drive) will now be stored "in the cloud." This way, whether you're opening your laptop, tinkering with your iPad or roaming with your iPhone, the content that you want can be streamed from one central location and acts as if it is resident on your hard drive (it's also pretty great if your hardware crashes... now you won't lose everything).

 

Now, push this even further and imagine that your content is not just the things you have downloaded to date, but it now becomes anything and everything that can be sold via iTunes (and beyond). Suddenly, the notion of streaming has a new paradigm. The world's catalogue of content is now your catalogue.

 

http://www.twistimage.com/blog/archives/cloud-computing-and-the-streaming-of-everything-will-change-media-forever/

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10 Major Mobile Learning Trends to Watch For

10 Major Mobile Learning Trends to Watch For | Mobile Marketing Strategy and beyond | Scoop.it

This is the future, perhaps it will give you some ideas of how you might market you product or service on mobie, or better yet, create something that doesn't exist yet.

 

Intro:

 

Technology has been used in the classroom for decades now. But with the advent of cloud computing and the proliferation of smaller, more portable computers and Internet-capable devices, it’s now possible to bring the classroom into the technology instead. Mobile learning, focuses on learning through mobile devices, allowing learners to move about in a classroom or remotely learn from the location of their choice. The movement has gained a lot of steam in recent years, and despite some criticisms, isn’t likely to fade fast – especially as new technologies that make mobile learning more practical continue to emerge and the popularity of remote learning opportunities like online colleges continue to grow.

 

http://mindshift.kqed.org/2011/07/10-major-mobile-learning-trends-to-watch-for/

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Beyond the Check-In, the Era of Persistent Location Beckons

Beyond the Check-In, the Era of Persistent Location Beckons | Mobile Marketing Strategy and beyond | Scoop.it
From Gigaom

"Check-ins have given consumers a glimpse of the power of location and the deals they unlock. But there’s another world awaiting as mobile users learn to appreciate the era of “persistent location,” in which a user’s location is passively used to deliver relevant information. That’s the term used by Xtify CEO Josh Rochlin, whose company has built a geo-messaging platform that allows companies and brands to target their customers with location-specific messages.
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