Mobile Marketing Strategy and beyond
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Mobile Commerce Forum Report: Strike while the customer is nearby

Mobile Commerce Forum Report: Strike while the customer is nearby | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Internet Retailer 


Curated by JanLGordon covering  The Explosion of Mobile & Beyond


General Growth Properties Inc. operates 166 shopping malls in 43 states. Encouraging consumers to shop at those malls is crucial to the company’s success, and mobile marketing provides new ways to accomplish that, Jeff Cloud, director of customer relationships and mobile marketing at General Growth, said today at Internet Retailer’s Mobile Commerce Forum 2011 in Houston.


Topics: Eric Holmen, General Growth Properties, Jeff Cloud, location-based marketing, MCF 2011, Mobile Commerce Forum 2011, Mobile e-mail, Mobile marketing, proximity marketing, shopping malls



Here's  are a few interesting statistics that caught my attention:


** Cloud said,  General Growth  who is researching a variety of ways to leverage knowledge of where a consumer is to send her the offers that will most appeal to her.


**General Growth is paying a lot of attention to such possibilities because the consumers who shop its malls are more likely to use mobile devices than the average consumer.


**A survey in the first quarter showed 50% of General Growth mall shoppers owned smartphones, versus 41% of U.S. consumers at that time.


**A survey in the first quarter showed 50% of General Growth mall shoppers owned smartphones, versus 41% of U.S. consumers at that time.


**The survey also revealed that six in 10 moms that shop General Growth malls check e-mail on a mobile device, 53% search for coupons and offers via mobile and one in four purchases on mobile phones or tablet computers.


**Cloud also reported that 17% of the e-mail General Growth sends its customers is opened on mobile devices, with about two-thirds being opened on Apple Inc. 3 Apple Inc. Computers / Electronics Online Sales:$5,227,500,000 Growth:23.0% See More ’s iPhones.





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Is Google Wallet the Next Step in Mobile Payments?

Is Google Wallet the Next Step in Mobile Payments? | Mobile Marketing Strategy and beyond | Scoop.it

 This piece was written by Jonathan Blum - jonathanblum.com for Entrepreneur Magazine.


Curated by JanLGordon covering  "The Explosion of Mobile & Beyond"


When it comes to reinventing the way people pay for goods and services, Google is ahead of the pack with its Google WalletAndroid application, available on the Sprint Nexus S 4G phone.


It allows users to transfer money directly to merchants using a smartphone app that runs on devices that are enabled to accept "contact less" payments. While other, similar systems -- such as Exxon and Mobil's Speedpass program -- exist, Google Wallet is the first major deployment of the technology with wider retail functionality.


And although the service is still largely in the roll-out phase, and it isn't perfect, it does offer some tantalizing possibilities for businesses considering the future of mobile commerce.


What is it: Google Wallet lets consumers to pay for goods and services by using virtual credit card information stored on a smartphone that communicates wirelessly with a nearby payment terminal.


The transaction works by tapping a smartphone against a special reader -- for now, MasterCard PayPass -- that merchants install at their point-of-sale terminals.


Google Wallet doesn't change the relationship between small businesses and their financial institutions any more than an old-fashioned leather wallet. It's just an intermediary.

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