Instagram Rises as Social Web Embraces Photo Sharing | Mobile Marketing Strategy and beyond | Scoop.it
This is another exciting innovative company, allowing users to engage through photo-sharing exclusively an IPhone service currently

Instagram and other mobile photo-sharing applications are attracting investors and millions of users.

Digital camera sales may be weak, but thanks to cellphones, picture-taking has never been more of an everyday thing. Now a wave of mobile applications is letting people tweak their cellphone snapshots and share them with friends and strangers.

Mike Krieger and Kevin Systrom, are the founders of the photo-sharing service Instagram, at their office in San Francisco.

The rising star of these is Instagram, a start-up in San Francisco with just four employees. In eight months, the company has attracted close to five million users to its iPhone-only service — no doubt earning the envy of its more established rivals. And Instagram is steadily growing, adding about a million users a month.

The service has benefited from being easier to use than some of its rivals, said Brian Blau, a research director at Gartner. “You take a photo, add a filter, post it online,” he said. “It’s the equivalent of firing off a tweet; it doesn’t require much thought or effort.”

Mr. Blau said Instagram’s early emphasis on opening its service to outside developers had helped it spread. For example, the service has given rise to a healthy network of companies and applications that offer ways to turn your shared photos into photobooks, framed prints and postcards. “You have a whole work force of software developers and entrepreneurs building products on top of your product,” he said.

The service is also attracting celebrities, brands and news organizations that see it as a new and nuanced way to interact with an audience. News outlets including NPR, ABC News, National Geographic, MTV and NBC are using Instagram to share picture updates and give audiences an insider’s view of their operations.

Early emphasis on opening its service to outside developers had helped it spread. For example, the service has given rise to a healthy network of companies and applications that offer ways to turn your shared photos into photobooks, framed prints and postcards. “You have a whole work force of software developers and entrepreneurs building products on top of your product,”.

By JENNA WORTHAM
Published: June 3, 2011

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