On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.
Here's what caught my attention:
****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic.
****68% said they were unprepared for the explosion of Social Media
****Analytics fared almost as well, with 81% saying they would increase their spend. The same amount as will devote more funds to Customer Relationship Management!
****80% identified mobile apps and 72% stated that tablet apps are priorities going forward
****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.
There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.
Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]