There is No Excuse for Ignoring Mobile – Even in B2B PR and Marketing | Mobile Marketing Strategy and beyond | Scoop.it
Today I read an article on the BBC that said almost half of internet users in the UK access the internet via a mobile phone.

 

Today I read an article on the BBC that said almost half of internet users in the UK access the internet via a mobile phone. Selfishly, I then looked for global stats to support my opinion that more people are taking to the phone to view company information on the internet.

 

I’ve been preaching this to clients ever since I got my first BlackBerry. Turns out—I’m right! There are more than 5.3 billion mobile subscribers (nearly 77 percent of the world’s population) accessing data via mobile devices. There are probably a few more now since that data was from mid-2010, only a few months after the introduction of the iPad.

 

Don’t get lulled into the mistaken impression that most mobile users are searching for restaurants and retail stores on their phones. Yesterday I referenced a presentation that proved there is a lot of B2B buying activity going down on the internet. There is no reason to assume that’s not the case with mobile. Particularly because mobile users are most often frequenting social media sites–which is primarily where the B2B buying is occurring.

 

http://www.business2community.com/b2b-perspective/there-is-no-excuse-for-ignoring-mobile-even-in-b2b-pr-and-marketing-055202