Mobile Marketing Strategy and beyond
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Mobile Marketing Matters NOW

Mobile marketing matters now if for no other reason than your company, brand or product can't miss another marketing revolution.

Here is why:

• Email
• Intimacy
• Darwin
• Emotion
• Influencers
• Social
• Network Effect
• iPad and Flipboard and Zite

Here is one thing that caught my attention:


Mobile phones are friends, the new time keepers, wallets (the new picture keepers) and an always on connection most never break (believe me I’ve tried)


If such an intimate connection is grudgingly true for my generation it is axiomatic for the next generation and a forgone conclusion for the one after that. Watch your children’s behaviors or try to take their cells and please film reactions.

Mobile marketing is more intimate than email or social network marketing. Increased intimacy means different stories, graphics and navigation (at least).

Can your company, no matter what business you inhibit, afford to seed another marketing tsunami?

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Text Message Marketing Can Take Your Personal Brand To The Next Level

Text Message Marketing Can Take Your Personal Brand To The Next Level | Mobile Marketing Strategy and beyond |

This guest post was written for Fast Company by Brett Burky from Call Loop and Greg Rollett from the ProductPros. It was curated by Janlgordon Scoopit covering her topic: "Content Curation, Social Media and Beyond" on Scoopit.


"Building the brand of ‘you’ online is something of an art. Maintaining the niche you carved out for yourself takes dedication and focus as you continue to grow within your respected discipline.

Here's what caught my attention:

According to Frost and Sullivan,

**the open rate for SMS messages is as high as 97%, considerably higher than through email marketing.

**Another amazing reality is that, as a society, people have officially been inducted into the mobile era.

**This represents an incredible opportunity to connect your audience with your brand. There has never been anything quite like this in the history of marketing and advertising.

**Marketers from centuries ago couldn’t have imagined the direct contact that we now have access to.

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