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Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]

Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Sam Laird for Mashable

"Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think".


Here are some highlights from this article:


Brands need to be careful about how they target those mobile users and how much knowledge they reveal about them.


**Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily.


**Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.


**Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.


**While 30% of survey respondents said they want offers to be located nearby, two-thirds said they don’t want brands knowing their whereabouts.


**More than half worry about their credit card information being stolen, and nearly half fret the risk of signing up for fake websites.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://on.mash.to/wTJ5Cg]

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Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year

Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Steve Olenski for Business 2 Community


Intro:


For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that:


**Cyber Monday 2011 increased an incredible 192% over last year.


**And you can expect that number to only go higher next year


Here's what you need to know:


According to a survey conducted by Brand Anywhere and Luth Research:


**51% of consumers more likely to purchase from retailers that have mobile-specific websites


**4.8% of U.S. retailers have mobile-specific websites


**22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites


**Web retailers could increase consumer engagement by 85% with a mobile-specific website


Curated by Jan Gordon covering "The Explosion of the Mobile Web & Beyond"


Read full article here: [http://bit.ly/sOiHlg]

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Angela Watkins's curator insight, February 5, 2014 8:32 PM

Mobile Accessible - Mobile Marketing u don't need $1000's to test the market... There are frugal ways to enter this market as well... http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

Rachael Johnston's curator insight, December 8, 2014 1:27 AM

This article is a bit old now, but it just shows how powerful mobile marketing has become, and it has just gotten bigger since this article was written. 

It says here that 51% of consumers are more likely to purchase from retailers who have a mobile website, and I'm sure this number has just gone up since. Now if you don't have a mobile website you look like you are behind, unless you are a small local business. 

But any big company should make their website mobile friendly and should consider investing in designing the company's own app.

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Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

Location, Location, Location – Geo-marketing & Why it Matters [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.


As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.


**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.


Here are a few very significant statistics that caught my attention:


63% of smartphone users frequently use apps that require them to give their location (2010)


Local online advertising expected to grow 255% to $35b by 2014 (U.S.)


90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).


65% of companies are focusing on geographical context for their mobile marketing tactics (2011).


See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]

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Dea Elmi's comment, November 28, 2011 5:20 PM
location location location baby, got to read up and study more on this topic, great article thank you!
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Mobile Marketing Matters NOW

Mobile marketing matters now if for no other reason than your company, brand or product can't miss another marketing revolution.


Here is why:


• Email
• Intimacy
• Darwin
• Emotion
• Influencers
• Social
• Network Effect
• iPad and Flipboard and Zite


Here is one thing that caught my attention:


Intimacy


Mobile phones are friends, the new time keepers, wallets (the new picture keepers) and an always on connection most never break (believe me I’ve tried)

.

If such an intimate connection is grudgingly true for my generation it is axiomatic for the next generation and a forgone conclusion for the one after that. Watch your children’s behaviors or try to take their cells and please film reactions.


Mobile marketing is more intimate than email or social network marketing. Increased intimacy means different stories, graphics and navigation (at least).


Can your company, no matter what business you inhibit, afford to seed another marketing tsunami?


Read full article: http://bit.ly/w46yeo

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Slides: The global state of the mobile industry

This up to date report on the mobile industry posted by Ross Dawson


Intro:


"Mary Meeker, formerly of Morgan Stanley and now of venture capital firm Kleiner Perkins Caufield Byers, continues to do her annual presentation at Web 2.0 Summit, providing an unparalleled compilation of research about the global internet industry.


There is a lot to digest in the 65 slides of the presentation, so I thought it was worth pulling out some of the more interesting ones on mobile. Below is the full presentation, plus six charts giving insights into the state of the global mobile industry."


http://rossdawsonblog.com/weblog/archives/2011/10/the-global-state-of-the-mobile-industry.html

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Infographic: Why Size & Location Matter With In-App Mobile Advertising

Infographic: Why Size & Location Matter With In-App Mobile Advertising | Mobile Marketing Strategy and beyond | Scoop.it


"Our friends over at Inneractive have published a new infographicthat takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM."


The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more.

Click here to view image full size . . .


http://bit.ly/oqXN5a



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Dea Elmi's comment, November 28, 2011 5:25 PM
In 2012 this area is where I am focusing on. Mobile Social Media.
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Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company

Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company | Mobile Marketing Strategy and beyond | Scoop.it

 

"Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will become a mobile company."

 

****Based on recent announcements it appears that’s precisely where they’re headed and mobile marketing and mobile advertising folks would be wise to pay close attention.

 

 

Back in July Facebook announced the creation of a non-smartphone app called ”Facebook for Every Phone.”

 

****The app is compatible with 2,500 different feature phones or non-smartphones and provides these folks with a similar experience to smartphone users, offering standard Facebook features like the News Feed and Inbox but also letting users upload photos and find friends from their phone contacts.

 

** Briliiant idea for not all of us have smartphones but many of us love Facebook and love to share and post and “Like” our favorite brands.

 

curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"

 

http://www.business2community.com/facebook/what-the-facebook-mobile-changes-mean-to-marketers-and-advertisers-069150

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Mobile Commerce Forum Report: Strike while the customer is nearby

Mobile Commerce Forum Report: Strike while the customer is nearby | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Internet Retailer 


Curated by JanLGordon covering  The Explosion of Mobile & Beyond


General Growth Properties Inc. operates 166 shopping malls in 43 states. Encouraging consumers to shop at those malls is crucial to the company’s success, and mobile marketing provides new ways to accomplish that, Jeff Cloud, director of customer relationships and mobile marketing at General Growth, said today at Internet Retailer’s Mobile Commerce Forum 2011 in Houston.


Topics: Eric Holmen, General Growth Properties, Jeff Cloud, location-based marketing, MCF 2011, Mobile Commerce Forum 2011, Mobile e-mail, Mobile marketing, proximity marketing, shopping malls



Here's  are a few interesting statistics that caught my attention:


** Cloud said,  General Growth  who is researching a variety of ways to leverage knowledge of where a consumer is to send her the offers that will most appeal to her.


**General Growth is paying a lot of attention to such possibilities because the consumers who shop its malls are more likely to use mobile devices than the average consumer.


**A survey in the first quarter showed 50% of General Growth mall shoppers owned smartphones, versus 41% of U.S. consumers at that time.


**A survey in the first quarter showed 50% of General Growth mall shoppers owned smartphones, versus 41% of U.S. consumers at that time.


**The survey also revealed that six in 10 moms that shop General Growth malls check e-mail on a mobile device, 53% search for coupons and offers via mobile and one in four purchases on mobile phones or tablet computers.


**Cloud also reported that 17% of the e-mail General Growth sends its customers is opened on mobile devices, with about two-thirds being opened on Apple Inc. 3 Apple Inc. Computers / Electronics Online Sales:$5,227,500,000 Growth:23.0% See More ’s iPhones.





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Text Message Marketing Can Take Your Personal Brand To The Next Level

Text Message Marketing Can Take Your Personal Brand To The Next Level | Mobile Marketing Strategy and beyond | Scoop.it

This guest post was written for Fast Company by Brett Burky from Call Loop and Greg Rollett from the ProductPros. It was curated by Janlgordon Scoopit covering her topic: "Content Curation, Social Media and Beyond" on Scoopit.


Intro:


"Building the brand of ‘you’ online is something of an art. Maintaining the niche you carved out for yourself takes dedication and focus as you continue to grow within your respected discipline.


Here's what caught my attention:


According to Frost and Sullivan,


**the open rate for SMS messages is as high as 97%, considerably higher than through email marketing.


**Another amazing reality is that, as a society, people have officially been inducted into the mobile era.


**This represents an incredible opportunity to connect your audience with your brand. There has never been anything quite like this in the history of marketing and advertising.


**Marketers from centuries ago couldn’t have imagined the direct contact that we now have access to.


http://www.fastcompany.com/1783820/text-message-marketing-can-take-your-personal-brand-to-the-next-level

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Digital Disruption is Increasing - What You Need To Know

Digital Disruption is Increasing - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

Welcome to a world of disruption, with twists of generational difference, tectonic ad spend changes, and lots of confused citizens.


Ken Doctor wrote this great piece — author of Newsonomics and longtime watcher of the business side of digital news


It was hard to decide what to excerpt, it was so good.......


Intro:


Okay, it’s 11 p.m., and you are in bed.


What do you reach for? There’s no wrong answer here, but if you are in the news/information mode, you may reach for your Android smartphone or scoop up your iPad. So many choices, at this oddly news-consuming time of day. We know that evening is when tablet usage peaks, and, yes, such companies as Zite tell me that 11 is a top hour.


Digital disruption is now increasing. Audiences are even more up for grabs than they were a couple of years ago.


As Ipsos OTX President Bruce Friend recently put it: iPhones and Androids are, yes, our lovers. “It’s almost always turned on. It never leaves you. You have an intimate relationship with it.” Yet love is so short-term these days: “The tablet is rapidly becoming a companion or even a competitor to the smartphone. Tablets reduce smartphone as entertainment devices. The tablet will take the place of that.”


We’ve got so many emerging studies of our fast-changing habits that comparing them can leave you dazed and confused. What they all add up to, though, is a simple learning: Digital disruption is now increasing.


Let’s look at some of this emerging data, and begin to make sense of what it means and where revenue is likely to flow into the next several years, in the newsonomics of disruption.


http://www.niemanlab.org/2011/09/the-newsonomics-of-disruption/

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The Role of Mobile in the Transmedia Brand Narrative

The Role of Mobile in the Transmedia Brand Narrative | Mobile Marketing Strategy and beyond | Scoop.it

Scott Forshay posted this wonderful piece on his blog mobiluxe.com today. Great information and insights as always.


This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com)


Intro: (Sorry this is so long, it was so good, it was hard to edit)


The essence of any coveted brand is the story it tells. Its history conveys mystery, passion, and intrigue and creates in consumers an insatiable desire to be among a select few bit players in the theatricality of the brand experience. These narratives are communicated through a variety of channels. Artful photography displayed in print tells a tale. The runway provides the dramatic stage. The store is the epicenter of the encounter.


Digital media voices a story and the shared experience platform enabled by social media allows the consumer to contribute to the brand dialogue.


Successful brands tell stories and deliver experiences through each medium uniquely, artfully orchestrating events that leverage the inherent strengths of each in an ornamental array of disconnected, yet consistent, transmedia vignettes.


The question remaining to be effectively addressed, however, is how best to weave these disconnected encounters together in a more unified fashion – how best to allow consumers the ability to carry the narrative with them, irrespective of time or space.


That is, until now.


The mobile medium is inherently transitive in nature, providing the vehicle for consumers to navigate an ever-evolving ecosystem of digital screens. Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment. Unlike other more stationary channels for consumer interaction, successful strategies for mobile marketing require precision aim at moving targets.


The mobile medium is unique in its ability to transport the brand’s narrative in transmedia storytelling models. Given that the device is ever connected, contextually relevant, and always within arms’ reach,


**the opportunities for brand marketers to engage consumers with consistency, relevance, and personalization are tremendous.


http://mobiluxe.wordpress.com/2011/09/26/the-role-of-mobile-in-the-transmedia-brand-narrative/





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More Than Half of U.S. Smartphone Owners Use Location Services

More Than Half of U.S. Smartphone Owners Use Location Services | Mobile Marketing Strategy and beyond | Scoop.it
Of people who own smartphones in the United States, 55% use the device for some kind of location-specific task, according to a study published today by the Pew Internet and American Life Project.

 

Of people who own smartphones in the United States, 55% use the device for some kind of location-specific task, according to a study published todayby the Pew Internet and American Life Project. In total, 23% of all American adults use location services on their phones or via social media sites on the desktop.

 

Does this mean that Americans are suddenly check-in-happy Foursquare fanatics? Not quite. The survey's definition of "location services" is pretty broad. The majority of respondents who said they participated in such an activity were referring to things like mapping out directions or receiving location-based recommendations on their phones.

 

http://www.readwriteweb.com/archives/more_than_half_of_us_smartphone_owners_use_location_services.php

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9 Amazing Mobile Marketing Statistics Every Marketer Should Know

9 Amazing Mobile Marketing Statistics Every Marketer Should Know | Mobile Marketing Strategy and beyond | Scoop.it

It's no surprise that mobile marketing is very hot but what's even more exciting is to see actual statistics that will motivate you to get going on your campaign.

 

Intro:

 

"This is a guest blog post written by Jamie Turner.  As the Founder of the 60 Second Marketer he is an in-demand marketing speaker."

 

Excerpt:

 

The bottom line? Mobile is here to stay, and your consumers are using it virtually every day of their lives. Given that, isn’t it time for you to get started and dive into the world of mobile?

 

Hopefully, the statistics and takeaways I’ve outlined above will lay the foundation for you to take the next step.


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx#ixzz1XBaMFKRV

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5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Mobile Marketing Strategy and beyond | Scoop.it

This post was written by Cory Eridon for Hubspot


Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.


Before we get to the content types, here are some exciting stats on the growth of mobile.....


**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.


**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,


**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million


The 5 content types for mobile are: How can you incorporate them into your marketing mix?


*Infographics

*ebooks

*cartoons

*video

*podcasts


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


Read full article here: [http://bit.ly/tcIsrC]

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Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
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The Growth of Social Media on Mobiles

The Growth of Social Media on Mobiles | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Ruhani Rabin on his blog


Intro:


These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.


Here are a few statistics on social media engagement on mobile and who's doing it.


**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.


**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.


**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.


Read full article [http://bit.ly/uqQOgx]

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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Mobile Marketing Strategy and beyond | Scoop.it

Minn.(MN)—the internet marketing Research Company, comScore, released one day ago results which reveal 


Here's what you need to know:


**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..


**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.


“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,


**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”


Here's what caught my attention:


**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.


**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.examiner.com/


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Location-Based Services Can Put Businesses on the Map

Location-Based Services Can Put Businesses on the Map | Mobile Marketing Strategy and beyond | Scoop.it
The location services reward the businesses with the most check-ins by ranking them higher in their search results. Have they worked for your business?


All the services offer businesses free window clings and stickers to encourage check-ins to get specials and find friends. They also provide merchants with check-in data, giving businesses valuable insights about their customers.


**Foursquare’s merchant dashboard summarizes total daily check-ins, recent and most frequent visitors, visitors’ gender and most popular time of day for check-ins. You can also see how many of your customers who check in are broadcasting their whereabouts on Twitter and Facebook.


**To determine which promotions will drive the most traffic, try scanning your Facebook and Twitter pages and those of your competitors to see what product or service people are talking about.


**Determine what you can afford to promote with discounts or freebies and target those for promoting. And when you sign up for these platforms, really commit to supporting them. Be sure you make time to work them, frequently pushing out updates and engaging with your audience.


http://nyti.ms/plRtqm


Via Pekka Puhakka
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Embracing Mobile Commerce in 2011

Embracing Mobile Commerce in 2011 | Mobile Marketing Strategy and beyond | Scoop.it
The following is a guest post James Bentham on behalf of Mobile Interactive Group.


With the majority of large retailers in the UK choosing to capitalise on the mobile commerce channel, those who have been left behind are now scrabbling to catch up.


**Still in its relative infancy, mCommerce has developed quickly throughout 2011 and shows no signs of slowing. The brands who have benefitted most were the ones not afraid to innovate and take some risks.


Amazon and eBay both set up strong mobile presences during 2010 and both have seen huge returns, forging a path for other brands to follow. Amazon optimised their site for mobile phones as well as offering apps for the iPhone and Android operating systems in various territories.


**They were one of the first to introduce cross platform accounts, with users able to add products to their basket via their mobile phone and then purchase them next time they log in on a computer.


http://bit.ly/qg9UW7

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How texting is changing the world [infographic]

Really interesting statistics, it's amazing when you see it visually.


Have a look........


http://holykaw.alltop.com/how-texting-is-changing-the-world-infographic

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Sarah Baughman's comment, October 13, 2011 7:22 PM
I can't get over the 48 million people with cell phones and no electricity.
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Data Aggregation Engine Comes to Mobile - What This Means For Marketers

GOMOTEXT.COM, a leading provider of mobile engagement solutions, announced today, the release of its Campaign Manager v6.0 platform.


Intro:


Campaign Manager is now able to combine data from multiple sources and gather that information into items which can be


**efficiently and narrowly tailored to meet the targeting needs of the client.


The updated Campaign Manager retains information relevant to the mobile campaign and in order to consolidate required data,


**works in concert with a CRM system and other data repositories.


The data includes profile data, event data and Opt-in list data which can be stored and managed by the platform.


**Some of the more salient features of this database include response and lifecycle marketing, mobile advertising, response marketing, mobile interactivity and Opt in/out management.


**Targeted campaigns can now be created based on past events and/or the profile data of the subscriber.


**“Send SMS offer to any males between the ages of 18 and 22 who live in zip code 75024” is an example of how sophisticated targets can be built based on demographic data.


The Data Aggregation Engine is an extremely powerful element of Campaign Manager and is key to its benefit –


**it lets marketers get at the data they need, in real-time, without major effort to integrate it from IT.


In addition the platform’s Data Aggregation engine interfaces to the client’s data warehouse, CRM system


**to provide real-time, automated data for targeting and personalizing adverts and tracking responses.


http://www.prweb.com/releases/mobile-campaign-manager/targeted-campaigning/prweb8852885.htm

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Leveraging Mobile Marketing In the Moment - What You Need To Know

Leveraging Mobile Marketing In the Moment - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) by Scott Forshay from mobiluxe.com. It was curated by Janlgordon on scoopit covering her topic: The Explosion of the Mobile Web and Beyond.


This is an excellent article for everyone who is interested in marketing their business in moble.

Here's what caught my attention:


Immediacy Variable


The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is actionable, time sensitive, on the go, and always on.


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are crisp and the call to action is clear, concise, and quick to participate in.


The mobile medium represents the most powerful mechanism for delivering contextually relevant consumer-brand communications yet experienced in marketing.


**To take advantage of its unique capabilities, however, successful marketing strategies must evolve beyond the employment of a unidirectional approach to communicating with customers.


**The digital natives of today’s hyper-connected world seek contextual relevance in their engagements with brands. Their experience is defined not only by the message itself, but the context in which the message was presented.


**Marketers who effectively solve the variables associated with the mobile medium will provide unique experiences for consumers, irrespective of the constraints of time or space, in ways differentiated, highly relevant, and intensely personal.


**Only then will they realize the power and influence of marketing in the moment.


http://mobiluxe.wordpress.com/2011/08/01/leveraging-mobile-to-market-in-the-moment/


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Tom George's comment, October 3, 2011 11:58 AM
Thank you for this today Jan, I put it on the Internet Billboards
janlgordon's comment, October 3, 2011 1:22 PM
Thank you Tom, it's definitely one of those great pieces!
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5 Reasons Why Every Brand Needs to Think About Mobile First

5 Reasons Why Every Brand Needs to Think About Mobile First | Mobile Marketing Strategy and beyond | Scoop.it

This is an excellent piece - worth your time!


The following is a guest post by Kevin McGuire, Vice President of Product for Motricity.


About the author


Kevin McGuire, is the vice president of product for Motricity, which delivers relevance-driven merchandising, marketing and advertising solutions for mobile operators, brands and advertising agencies. Kevin has been on the forward edge of mobile applications and platforms for over 12 years, leading product, marketing and engineering teams at start-ups and Fortune 500 companies, including Microsoft, Alcatel and Adenyo.


The reality is that mobile is no longer about the phone, it’s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five reasons that every brand needs to think mobile first.


http://www.mobilemarketingwatch.com/5-reasons-why-every-brand-needs-to-think-about-mobile-first-18821/

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Don't Make These 9 Mobile Marketing Mistakes

Good information for B2B marketers. The mental block that B2B marketers have revolved around is the perception that mobile is purely a consumer play.

 

Intro:

 

As technology continues to grow at a rapid pace, your marketing approaches must continue to evolve and adapt.  Mobile devices are becoming the primary communication tool for 50% of all execs who say they prefer making purchases on mobile web vs phone.

 

"We're in the early innings of a massive phenomenon," said Mary Meekerrecently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist.That said, B2B companies have been slow to move into mobile, which is concerning since mobile is especially pervasive in this market segment.

 

On the contrary, 72% of the U.S. workforce is mobile according to IDC, and Forbes tells us that more than 70% of executives under age 40 classify mobile as their primary communications tool, with 50% of all execs preferring business purchases on mobile web vs. phone.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/24227/9-B2B-Mobile-Marketing-Mistakes-to-Avoid.aspx#ixzz1XK50h0aR

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Marketers way off mark predicting consumer mobile marketing sentiment

When benchmarking marketers' perceptions against consumers' Acxiom found that, contrary to popular belief, consumers aren't too keen on mobile advertising but welcome email and direct mail.

 

This is another article that says that email is being very well received among mobile customers. Surprisingly, SMS campaigns aren't working as well yet.

 

Here's what caught my attention:

 

The research also suggested that almost three-quarters of customers (71%) are happy to receive mail from brands they are already customers of while 57% of prospects also favored the medium.

 

Email was also popular with 78% of existing customers willing to accept this form of contact. For prospective customers, the figure dropped to 52%, but it remained the second most appropriate way of targeting.

 

"The digital age is accelerating the opportunity for brands to truly engage with consumers across all channels. Equally, it is leading to constant shifts in the way people buy and interact with brands. The risk of marketers getting contact strategies wrong and wasting budget is increasing," said Murray Dudgeon, Acxiom Europe's head of client service.

 

http://www.bizreport.com/2011/09/marketers-way-off-mark-predicting-consumer-mobile-marketing-sentiment.html

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