Mobile Marketing Strategy and beyond
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Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]

Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Sam Laird for Mashable

"Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think".


Here are some highlights from this article:


Brands need to be careful about how they target those mobile users and how much knowledge they reveal about them.


**Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily.


**Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.


**Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.


**While 30% of survey respondents said they want offers to be located nearby, two-thirds said they don’t want brands knowing their whereabouts.


**More than half worry about their credit card information being stolen, and nearly half fret the risk of signing up for fake websites.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://on.mash.to/wTJ5Cg]

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How to Master "in the Moment" in Mobile Marketing

How to Master "in the Moment" in Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information you need to know to engage and do business effectively with the mobile audience.


No matter what business you're in, you can't avoid the always connected mobile audience. You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant.


Here's are the highlights of this article:


The variables associated with a successful mobile marketing campaign are:


**the immediacy, mapping, interaction, and collective aspects


**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection


**Today's digital-native consumer is empowered with more information and access to brands than ever before


**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared


**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point


Here is one thing of the points that caught my attention:


Immediacy


**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:


**actionable

**time sensitive 

**on the

**always on


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:


**crisp

**call to action is clear, consise and quick to          

    participate in


Curated by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/xIATEz"

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12 Areas to Watch as Mobile-Internet Evolves

12 Areas to Watch as Mobile-Internet Evolves | Mobile Marketing Strategy and beyond | Scoop.it

I selected this piece by Vkhosla because he helps us to see the internet/mobile space as it continues to unfold which might help you to discover new opportunities or see something you might not have even thought of yet.


Intro:


We are in a whole new world of platforms, a post-PC era, which I’d more aptly describe as the always/everywhere era, finally, and that means a whole new set of opportunities.


The author has identified 12 areas where some disruptive or large new segment ideal will take off, but says, it's clear there are many. He also hopes that we can supply 12 or more places to look.


What particularly caught my attention:


**Data Reduction or Filters (Siri, Donna, Recorded Future, and many others):


**“Reducing, filtering and processing data streams to deliver the information or action that is relevant to you.”


**It is time for tools (our proxies or agents on the web) to start reducing the amount of information coming at us


**Education models that dramatically reduce the cost and increase the availability of quality learning


the role gamification can play in increasing student interest and social can play in increasing peer and teacher support and assistance.


**Emotion (Foodspotting, Ness, Instagram): “Services that evoke strong emotions in users


**Social Next (intersecting with all the interest graph stuff and verticals


**“Social as a useful and productive part of lives


**enabling collaboration and deep community building around the world in specific areas.


**Interest-based networks


**User driven content that maps to people’s interests both for a better user experience and better targeting


Personal Collaborative Publishing (Pinterest, Tumblr, storify, Snip.it):


**“Truly free press with no barriers to entry and personalized interest-based curation.”


**This trend seems to be moving forward fairly rapidly and looks very promising


Marketplaces & Disintermediation:


**“Remove the middle man, increase market efficiency and produce better results, faster“


**Marketplaces are about economic efficiency and active engagement and more and more of them will keep emerging


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See full article here: [http://tcrn.ch/wHNW6O]

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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal customer base.


Excerpt:


A key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging.


**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.


To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read more: [http://bit.ly/z3ZZzJ]

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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Mobile Marketing Strategy and beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "The Explosion of the Mobile Web and Beyond]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 2014 2:36 PM

Curación de contenidos desde dispositivos móviles

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The digital wallet and the future of payments [infographic]

This was posted by Guy Kawasaki and there are statistics about this exploding industry that are very important for anyone doing business in today's marketplace.


What caught my attention:


The Ripe Age for Mobile Transactions:


**People between the agess of 20 and 44 appear to be most interested in mobile transactions such as mobile banking, payments, coupons and shopping


**Mobile Spending


*Clothes at a retailer

*phone bill at a local wireless store

*coffee at a local coffe shop

*sofa at a furniture store

*taxi ride


**Things are just getting started - obstacles to mobile payments is a security issue but that happened with the web as well, it's still early but the statistics on the digital wallet in the future are staggering.


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


See infographic here: [http://bit.ly/tMDiEo]


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Mobile Storytelling: An Evolving Story

Mobile Storytelling: An Evolving Story | Mobile Marketing Strategy and beyond | Scoop.it

With the arrival of smartphones, it’s amazing how much data we are collecting and consuming on our mobile devices. We tweet, checkin, google, blog, instagram, post status updates, yelp and a host of other things from our handheld devices. And somewhere on the internet this information is quietly collecting. In the ancient times, pharaohs had scribes that shadowed them, recording what they said. Now we have our mobile devices diligently collecting our data. There was once a time when people used to record their lives and thoughts in leather-bound diaries. Now we have smartphones, whose data, when strung together forms the story of our lives.


Via Gregg Morris
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Branded video episodes will increase mobile engagement during holidays

Branded video episodes will increase mobile engagement during holidays | Mobile Marketing Strategy and beyond | Scoop.it

Mobile video has been proven to effectively increase the amount of time spent on a brand’s mobile site or application, and will continue to do so during the holidays. Luxury brands can also increase face time with consumers by refreshing product offerings frequently and creating a gifting section.


“In the early stages of mobile marketing, it has been established that video content is an excellent mobile engagement tool in the brand marketing portfolio and I only see that continuing to increase in popularity,” said Scott Forshay, Austin, TX-based director of mobile strategy for Morpheus Media, a Createthe Group Company.


“Episodic video content that chronicles the creative process behind holiday window displays or the making of a holiday collection would be excellent engagement campaigns uniquely suited to mobile devices,” he said.

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Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
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Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

Location, Location, Location – Geo-marketing & Why it Matters [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.


As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.


**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.


Here are a few very significant statistics that caught my attention:


63% of smartphone users frequently use apps that require them to give their location (2010)


Local online advertising expected to grow 255% to $35b by 2014 (U.S.)


90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).


65% of companies are focusing on geographical context for their mobile marketing tactics (2011).


See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]

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Dea Elmi's comment, November 28, 2011 5:20 PM
location location location baby, got to read up and study more on this topic, great article thank you!
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Mobile Marketing Matters NOW

Mobile marketing matters now if for no other reason than your company, brand or product can't miss another marketing revolution.


Here is why:


• Email
• Intimacy
• Darwin
• Emotion
• Influencers
• Social
• Network Effect
• iPad and Flipboard and Zite


Here is one thing that caught my attention:


Intimacy


Mobile phones are friends, the new time keepers, wallets (the new picture keepers) and an always on connection most never break (believe me I’ve tried)

.

If such an intimate connection is grudgingly true for my generation it is axiomatic for the next generation and a forgone conclusion for the one after that. Watch your children’s behaviors or try to take their cells and please film reactions.


Mobile marketing is more intimate than email or social network marketing. Increased intimacy means different stories, graphics and navigation (at least).


Can your company, no matter what business you inhibit, afford to seed another marketing tsunami?


Read full article: http://bit.ly/w46yeo

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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Mobile Marketing Strategy and beyond | Scoop.it

Minn.(MN)—the internet marketing Research Company, comScore, released one day ago results which reveal 


Here's what you need to know:


**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..


**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.


“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,


**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”


Here's what caught my attention:


**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.


**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.examiner.com/


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Are Brands Missing the Mark with Pinterest on Mobile?

Are Brands Missing the Mark with Pinterest on Mobile? | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer


Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.


Here are some highlights that caught my attention:


**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest


**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect


**Brands that use Pinterest need to have two main mobile focuses - mobile and search


**Once a user pins something, tey can tap on oit to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

"

Read full article here: [http://bit.ly/ys0jFw]

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The Mobile Social Audience is Evolving - Here's What's Happening [Infographic]

The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.


Here are some highlights:



**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone 


**200+ million (1/3 of all users) access Facebook from a mobile device 


**91% of all mobile internet use is “social” related.


http://bit.ly/ziGM1Q

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Retailers Need to Hone Content Campaigns for Mobile

Retailers Need to Hone Content Campaigns for Mobile | Mobile Marketing Strategy and beyond | Scoop.it

I selected this piece by Christine Dunn for Content Marketing Institute because it has some important tips on how to use content to effectively reach and do business with the mobile audience.


****Consumer shopping patterns during the holiday season point to one very clear trend:


**growth in the use of mobile devices is outpacing that of online buying.


Here are some highlights that caught my attention:


**Content will need to be honed for a smart phone and a tablet because both have more limited space and bandwidth than a laptop or computer


**Mobile consumers are willing to share more personal information with retailers to  on how, when and where to approach them


****"It’s about placement, promotion, relevancy and the ability to do one-to-one marketing on any channel"  says John Squire from IBM


Tapping the power of the Story


**The ability to tell a story is powerful in retailing


**Depending on what the retailer knows about the consumer, they might tap content such as a video or information on how the product is made.


Redefining Loyalty


**By using content to connect with consumers, retailers have an opportunity to encourage them to spread the word about their brand, and business, through social media channels.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://bit.ly/yuQOew]

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Pros and cons of the 'Digital Sabbath'

Pros and cons of the 'Digital Sabbath' | Mobile Marketing Strategy and beyond | Scoop.it

In this thought provoking article by Jason Farman for The Atlantic, we are asked: "Who says that we cannot form deep connections to places and people with our phones in our hands?"

 

The article is clearly written to mainly support the anti-Digital Sabbath arguement, and I am not necessarily in full agreement.  But the case is spelled out in a very compelling manner, invoking, among others, Plato, who believed that writing would cause people to disconnect us from the people and places in our lives.

 

Indeed, the same was said about telephones (they would stop people from visiting their families) and TV (which would harm family interaction).  The former is given as an example in the article, I trust as an example of how wrong the doom and gloom merchants have been about how every advance would adversely affect our lives. 

 

I actually think that there was some validity to these arguments and the oldest people who any of us know would support the original theories to differing degrees.

 

Where I find the anti-digital Sabbath arguments put forth here to be particularly interesting, are when the author invokes the power of digital storytelling, and how projects such as [murmur] or Broadcastr, can actually give us a deeper connection to a place than we have ever had.

 

Farman is certainly understanding of those who feel that they need to ditch their devices for a day (or two) each week in order to reconnect with their families and perhaps other aspects of their lives that have suffered due to digital, technology and information overload.  Ultimately though, he simply asks that everyone see the positive impact mobile media has had on our lives.

 

Curated by Jan Gordon covering "Mobile Marketing, Strategy and Beyond"

 

Read article here: [http://bit.ly/zRrbZj]

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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present their content on the go that is compact, valuable and meaningful that reaches their audience wherever they are. 


Intro:


Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.


**It’s a mix of what’s going on in the world and what’s going on in your world, fused together


Here's what caught my attention: I'm looking at this from a content curator's point of view:


**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,


the sheer number of users on mobile phones are impossible to ignore.


**It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.


Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,


****but around a whole range of factors that affect how, where, what and when we read.


For the new mobile reading, context becomes a cluster of these factors.


Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:


"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]

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Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
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5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Mobile Marketing Strategy and beyond | Scoop.it

This post was written by Cory Eridon for Hubspot


Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.


Before we get to the content types, here are some exciting stats on the growth of mobile.....


**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.


**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,


**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million


The 5 content types for mobile are: How can you incorporate them into your marketing mix?


*Infographics

*ebooks

*cartoons

*video

*podcasts


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


Read full article here: [http://bit.ly/tcIsrC]

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Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year

Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Steve Olenski for Business 2 Community


Intro:


For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that:


**Cyber Monday 2011 increased an incredible 192% over last year.


**And you can expect that number to only go higher next year


Here's what you need to know:


According to a survey conducted by Brand Anywhere and Luth Research:


**51% of consumers more likely to purchase from retailers that have mobile-specific websites


**4.8% of U.S. retailers have mobile-specific websites


**22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites


**Web retailers could increase consumer engagement by 85% with a mobile-specific website


Curated by Jan Gordon covering "The Explosion of the Mobile Web & Beyond"


Read full article here: [http://bit.ly/sOiHlg]

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Angela Watkins's curator insight, February 5, 2014 8:32 PM

Mobile Accessible - Mobile Marketing u don't need $1000's to test the market... There are frugal ways to enter this market as well... http://angelawatkins57.blogspot.com - http://pinterest.com/angeladwatkins ;

Rachael Johnston's curator insight, December 8, 2014 1:27 AM

This article is a bit old now, but it just shows how powerful mobile marketing has become, and it has just gotten bigger since this article was written. 

It says here that 51% of consumers are more likely to purchase from retailers who have a mobile website, and I'm sure this number has just gone up since. Now if you don't have a mobile website you look like you are behind, unless you are a small local business. 

But any big company should make their website mobile friendly and should consider investing in designing the company's own app.

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Mobile Marketing – The Future

Mobile Marketing – The Future | Mobile Marketing Strategy and beyond | Scoop.it
Like web marketing over 10 years ago, mobile marketing is the buzz word on the street for high street brands and companies but like internet marketing before...


Mobile Marketing – The Holy Grail Of Advertising?


Let us just start this piece by saying that we all know where mobile is going, and the answer is of course everywhere.


True to it’s meaning, “mobile” is becoming so ubiquitous that many companies who have not actively engaged in looking at mobile marketing options do so with a genuine reason to be concerned.


One can assume that competitors of your own will be looking at options to capitalise on getting messages across on devices that are so commonly used that they are fast becoming a main drainer on internet data activity.


Here's what caught my attention:


Unique challenges to mobile marketing:


Similar to the problems early internet marketers faced with various browsers. The new frontier of mobile marketing is presented with similar issues, mainly O/S choices, Android, Apple, Blackberry etc, and device specific challenges such as smartphones or tablets.


**With mobile being much more of a personalised device than the PC ever was or will be,


**we must now learn how much we can push our own brands onto individuals in order to provide gentle persuasion tactics or indeed give stuff away from free to benefit from simple top of mind results.


**With user numbers rising to unprecedented levels in such a short period of time, it is clear that tablets and smartphones will dominate our everyday use as time goes by, eclipsing the PC for most mundane tasks and everyday communication with the Internet.

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10 Most Popular Mobile Purchases

10 Most Popular Mobile Purchases | Mobile Marketing Strategy and beyond | Scoop.it
Tablets may be good for watching movies or reading books, but it looks like consumers are increasingly using it for something else, too: Shopping.


Here's the bottomline:


“Our Understanding Mobile Audience series helps to inform our advertisers and the industry about consumers’ mobile use,” said Paran Johar, CMO of Jumptap. He also said that the significant use of tablets for ecommerce is “driven by the devices’ larger form factor, which is more comfortable for consumers to make purchases on.”

Jumptap’s findings come after an October study from research firm OTX MediaCT on behalf of PayPal, which indicates that tablet ownership increases the frequency of mobile shopping and improves purchase experiences.


That’s good news for retailers because Forrester Research projects that U.S. tablet sales will almost double from 26 million this year to more than 50 million in 2012.

Jumptap’s study looked at the most popular mobile purchases.


Here's the top 10:


1. Event tickets, Daily deals: 38 percent of mobile device owners have made these purchases

3. Apparel or accessories: 36 percent
4. Travel, Physical copies of books, video games or movies: 33 percent
6. Consumer electronics (TVs, etc. but excluding mobile phones): 32 percent
7. Flowers and gifts, Toys: 30 percent
9. General services (photo printing, shipping services, etc.): 26 percent
10. Consumer packaged good, Sports and fitness: 25 percent

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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Mobile Marketing Strategy and beyond | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog


On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.


Here's what caught my attention:


****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 


****68% said they were unprepared for the explosion of Social Media


****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!


****80% identified mobile apps and 72% stated that tablet apps are priorities going forward


****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.



There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.


Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"


Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]

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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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The Growth of Social Media on Mobiles

The Growth of Social Media on Mobiles | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Ruhani Rabin on his blog


Intro:


These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.


Here are a few statistics on social media engagement on mobile and who's doing it.


**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.


**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.


**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.


Read full article [http://bit.ly/uqQOgx]

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Scooped by janlgordon
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Social Media -- 4 Important Tends To Watch in 2012

Social Media -- 4 Important Tends To Watch in 2012 | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Beverly Macy for The Huffington Post


2012 is the year companies will move from social media to social business.


Every department is affected by social technologies.


Did you know that even if your company never sends a Tweet, you could be using Twitter for competitive and business intelligence?


The same is true with Facebook, LinkedIn, and YouTube.


Here's what you need to know:


The 4 social enterprise trends in 2012:


**The Power of Real-Time Harnessing Chaos


**The Global Social Brain - It's Everywhere & It's Getting Really Smart


**Content Curation & Discovery - Just Give Me What's Important & Let Me Find What I Need


**Social Media Education - The Enterprise Goes To School


http://huff.to/tyExBQ


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Dea Elmi's comment, November 28, 2011 5:24 PM
What a fantastic article, love it!