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The Future Isn't About Mobile; It's About Mobility

The Future Isn't About Mobile; It's About Mobility | Mobile Marketing Strategy and beyond | Scoop.it

This piece is by David Armano for Harvard Business Review. 

I selected it because I thought the insights and approach were important information for businesses as they integrate their marketing efforts to include the mobile consumer.


Excerpt:


While the globe grapples with uncertain economic realities, "mobile" appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month.

 

Here are the highlights:


**Advisory firm IDC predicts that by 2014 there will have been 76 billion mobile apps downloaded


**resulting in an app economy worth an estimated thirty five billion in the same year


**Getting something launched on Facebook. Twitter or Pinterest is easy but building an engaged and meaningful following isn't


**Businesses will have to take a different approach from their usual strategy -  it's not about mobile as much as it is about understanding mobility


**Mobility is radically different from sitting at a desktop


**Mobility changes context: cultures incorporate mobile technologies differently


**Mobile itself is the nuts, bolts and infrastructure, while mobility is the context which determines if it all works together or doesn't


**An organization or individual must establish a center of excellence that puts mobility at the core.


**Realize that going mobile is not the same thing as having an app.


**Invest in making your "digital ecosystem" more mobile-friendly


**Don't put mobile tactics infront of strategy.- Tomorrow's successful companies will boast significant (and sustainable) usage numbers due to the value of their content, whether it's sheer utility or impossible-to-ignore entertainment value.


Selected by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/MKafzL]

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How Consumers Are Using Their Phones and What It Means for Marketers

How Consumers Are Using Their Phones  and What It Means for Marketers | Mobile Marketing Strategy and beyond | Scoop.it
Four clear trends have emerged. ;
janlgordon's insight:

This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.


Here are some highlights:


"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.


Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.


Here are four usage trends developers and publishers should consider:


1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.


2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.


3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.


4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.


Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond


Read full article here: http://read.bi/13UouwP

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code promo france's comment, May 30, 2013 4:56 PM
The M-commerce increase More and More every month
Esther Turón Perez 's comment, June 25, 2013 3:30 PM
Thanks Code promo france and janlgordon for comments!
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Mobile Content Marketing: Seducing Moving Targets

Mobile Content Marketing: Seducing Moving Targets | Mobile Marketing Strategy and beyond | Scoop.it
The strategic dilemma of how best to convey the luxury brand story and experience to a mobile audience has not been successfully solved. The mobile device, as a platform for brand communications, i...
janlgordon's insight:

This post was written by Scott Forshay for his blog 

in July of 2010 aimed at luxury brands. Not only is it relevant today but there are many takeaways for any brand that is trying to capture and cultivate consumers in the mobile ecosystem.


Here is one highlight that caught my attention:


Rule of Seduction One: Produce Content Episodically


**Resist the temptation to unveil the entire story in a single instance.


**By deconstructing the narrative into episodes, the engagement teases the audience and creates desire to continue following the unfolding of the story.

 

Takeaway:


**Mobile, as a medium, is innately transitive in nature, serving as a persistent interface for consumers to navigate an ever-evolving digital ecosystem of retail touchpoints and become, themselves, players in the storytelling experience.


**Strategically dissecting the brand narrative to take on an episodic form allows the brand to engage audiences in the on-going drama, create desire to see where the story will lead, and create deeper emotional connections in the process.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://bit.ly/W1QNrZ]

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The Future Isn't About Mobile; It's About Mobility

The Future Isn't About Mobile; It's About Mobility | Mobile Marketing Strategy and beyond | Scoop.it

This piece is by David Armano for Harvard Business Review. 

I selected it because I thought the insights and approach were important information for businesses as they integrate their marketing efforts to include the mobile consumer.


Excerpt:


While the globe grapples with uncertain economic realities, "mobile" appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month.

 

Here are the highlights:


**Advisory firm IDC predicts that by 2014 there will have been 76 billion mobile apps downloaded


**resulting in an app economy worth an estimated thirty five billion in the same year


**Getting something launched on Facebook. Twitter or Pinterest is easy but building an engaged and meaningful following isn't


**Businesses will have to take a different approach from their usual strategy -  it's not about mobile as much as it is about understanding mobility


**Mobility is radically different from sitting at a desktop


**Mobility changes context: cultures incorporate mobile technologies differently


**Mobile itself is the nuts, bolts and infrastructure, while mobility is the context which determines if it all works together or doesn't


**An organization or individual must establish a center of excellence that puts mobility at the core.


**Realize that going mobile is not the same thing as having an app.


**Invest in making your "digital ecosystem" more mobile-friendly


**Don't put mobile tactics infront of strategy.- Tomorrow's successful companies will boast significant (and sustainable) usage numbers due to the value of their content, whether it's sheer utility or impossible-to-ignore entertainment value.


Selected by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/MKafzL]

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3 Steps to a Successful Mobile Website

3 Steps to a Successful Mobile Website | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from socialmedia.biz, written by Deltina Hay  author of A Bootstrappers Guide to the Mobile Web


**This is #1 in a 2 part series about the mobile web and your customers - information that is vital for your business success!


Here are a few takeaways from this article:


Plan for user expectations


1In a previous post, we discussed how people use the mobile Web. Mobile device users already know what they want when they get to a mobile website, and are more likely to take action once they get there.


To plan for this type of user behavior, answer the following questions about potential visitors to your mobile site:


Include features on your mobile site that will encourage mobile users to:


**share your content


contact your business 


access your social media sites 


find your business


Why are they most likely coming to your site?


What information are they most likely seeking?


What types of actions are they most likely to take?


Selected by Jan Gordon covering "Mobile Marketing Strategies and Beyond"


Read full article here: [http://bit.ly/JKEoAQ']

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Mobile is Rapidly Evolving the World - Is Your Business Ready?

Mobile is Rapidly Evolving the World - Is Your Business Ready? | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Mark Fidelman for Forbes


Excerpt:


"I believe mobile technologies will displace many of the fixed-location technologies that keep people and businesses chained to physical places".


Here are some highlights:


Mobile Business: Evolution or Intelligent Design?


**There’s no other technology in the world that 87% of the world’s population owns


**Despite mobile devices’ ubiquity and connectivity, we are only beginning to realize what’s possible.


**most organizations, in fact most people, aren’t ready for the massive cultural, health, business and government impacts that these mobile devices are about to deliver.


**Who needs a store when you can point, click and buy a product from Amazon.com? 


Who needs to visit a bank branch when you can transfer money anywhere using services like Paypal or Square?


**According to Price Waterhouse Coopers’ latest Digital IQ survey:


**66% of organizations are investing in mobile technologies for their employees


**But these businesses are reacting to the Bring Your Own Device (BYOD) phenomenon, most are not preparing for it.


Selected by Jan Gordon covering, "Mobile Marketing Strategy and Beyond"


Read full article here: [http://onforb.es/J0BKmq]


Via Wildcat2030, michel verstrepen, Jesús Hernández
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Being Connected: A Cultural Revolution Or Technology Evolution? #Infographic

Being Connected: A Cultural Revolution Or Technology Evolution? #Infographic | Mobile Marketing Strategy and beyond | Scoop.it

Most are accepting the fact that cell phones and smart phones can and will make your life easier to manage; especially when you're in a pinch.

 

The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that.

 

It also represents a huge opportunity for inbound marketers.

Mobile marketing is no longer a luxury, but rather, a requirement.

 

Download / Embedhttp://bit.ly/LLRzjV 


Via maxOz
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John van den Brink's comment, May 15, 2012 4:17 PM
Michele as always: thank you a great article!
maxOz's comment, May 15, 2012 8:59 PM
MY PLEASURE JOHN xxx
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Instagram By The Numbers - The Infographic

Instagram By The Numbers - The Infographic | Mobile Marketing Strategy and beyond | Scoop.it
Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups' blazing success.


Instagram allows you to apply filters for your photos and then share them with your friends.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

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How Instagram Took America by Storm [INFOGRAPHIC]

How Instagram Took America by Storm [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it
This Online Colleges infographic shares some impressive stats behind the viral mobile photography app.
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4 Reasons Why Social Media Apps Rock the Mobile Web World

4 Reasons Why Social Media Apps Rock the Mobile Web World | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Alex Kutsishin for Windmillnetworking


A recent study published by Pew Research Center’s Internet & American Life Project, found that 68 percent of smartphone users report using five or fewer apps at least once a week.


While roughly 82 percent of U.S. adults are active cell phone users, and 42 percent of those users have cell phones with apps, it seems the appeal of most apps wears off quickly.



The apps that do tend to have the longer shelf lives however, are those of social media companies.


Facebook, Skype, and Twitter make up the number 1, 4, and 12 most downloaded apps of all time from the Apple App Store respectively.


According to the Pew study, 81 percent of mobile users report consistently using their devices for social media


while only 61 percent of overall internet users claimed to do the same.


So what is it that gives social media apps the staying power other apps can’t seem to find?


The answer is not necessarily set in stone, however a few crucial factors certainly play into the equation.


**Connectivity

**Constant evolution

**Speed

**Realism


Selected by Jan Gordon covering, "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/Iir54L]

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Turn your Facebook fan page into a mobile Web app

Turn your Facebook fan page into a mobile Web app | Mobile Marketing Strategy and beyond | Scoop.it

For the local small business or artist building up a Facebook fan page, the prospect of creating a mobile optimized Web app is another hurdle or headache. So why not combine the two efforts?

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The New Ipad Infographic « Infographic – Information Graphics, Information Design and Data Visualization

The New Ipad Infographic « Infographic – Information Graphics, Information Design and Data Visualization | Mobile Marketing Strategy and beyond | Scoop.it

Here's the iPad3

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iPad 3: Who Will Buy One, and Why? [INFOGRAPHIC]

iPad 3: Who Will Buy One, and Why? [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it

This is a real sore spot with me, as I just bought the iPad 2 and iPhone 4S a month ago. Whoops........


"How well will the iPad 3 sell when it's introduced next month? Who's going to upgrade, and who will sit on the sidelines, enjoying their current version of the iPad, or no iPad at all?"

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The Year of Mobile & How it Has Changed the Way We Live [Infographic]

The Year of Mobile & How it Has Changed the Way We Live [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it
via Anise Smith via Devstand onto Mobile Marketing The Year of Mobile: How Mobile Has Changed the Way We Live [Infographic]...
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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]
janlgordon's insight:

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.


The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.


Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)


**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.


**87% of marketers in the US use video for content marketing


**Two of the biggest social networks aim to dominate the video sharing scene


*Facebook and mobile video


*Vine and Twitter


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See article and infographic here: [


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Russ Merz, Ph.D.'s curator insight, February 22, 2013 12:57 PM

Great summary of the growth in mobile video.

Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.
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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | Mobile Marketing Strategy and beyond | Scoop.it

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.


What implications does this have for advertisers and retailers - interesting insights and food for thought.........


Mobile today and in the future - here are some highlights:


Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?


“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”



Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 


Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.


The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"


Read full article here: [ http://bit.ly/QHctVZ]



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Top 6 Mobile Challenges & Why Your Business Needs to Adapt [infographic]

Top 6 Mobile Challenges & Why Your Business Needs to Adapt [infographic] | Mobile Marketing Strategy and beyond | Scoop.it

I selected this infographic and article posted by Mark Fidelman on Forbes because every business needs to pay attention to this or risk loosing productivity by their workforce and much more.


Here are some highlights:


Take a look at this survey from uSamp commissioned by Yaacov Cohen to more than 500 mobile business users nationwide, in which they uncovered some very important information.


Here are just a few things they discovered:


**Of the executives surveyed, more than half (56 percent) admitted to project delays or missed deadlines because of poor mobile collaboration, and 38 percent missed business opportunities altogether


**Similarly, 54 percent of executives finish projects on the road at least half the time, of which, nearly three quarters (72 percent) finalize documents up to an hour before a presentation.


Fourteen percent finish documents within five minutes of a presentation or even after the meeting adjourns.


Half of all respondents reported difficulties in getting input from colleagues in a timely manner with 41 percent working off potentially out-of-date documents.


The most striking aspect of the uSamp data are how much work people are attempting to do outside the office.


The most striking aspect of the response from business is how little they are doing about it.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read and see infographic here: [http://tinyurl.com/7ol3e8y]

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John van den Brink's comment, June 18, 2012 3:13 PM
Hi Jan, you're welcome. Have a nice day!
Felos360 's comment, July 22, 2012 4:18 PM
Outstanding post on Mobile Marketing Strategy and Beyond. Felos360 L.L.C. will follow this topic and priovid you the best information all local business need to know
http://felos360.localrankingreport.com
janlgordon's comment, July 22, 2012 11:35 PM
Thank you Felos360, I'm glad you liked this post - great to meet you here, thanks for following me, will follow you back:-)
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Why the Mobile Web & Why Now? []Infographic]

Why the Mobile Web & Why Now? []Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This infographic was put together by Deltina Hay author of Bootstrappers Guide to the Mobile Web.


This is Part 2  of a 2 part series about the mobile web and your customers - information that is vital for your business success!


Excerpt:


"We sometimes don’t appreciate how fast things are moving, but the mobile Web is exploding.


In celebration of the release of my new book, The Bootstrapper’s Guide to the Mobile Web, I offer you this mobile Web infographic to use as your guide to preparing for these sweeping changes,


**whether you’re an online marketer, publisher or one of 5.6 billion users of mobile phones worldwide today (over 327 million in the United States).


**The infographic explains the difference between native apps and Web apps (big difference), and points out the numbers


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article and see Infographic here: [http://bit.ly/Lbg1ZB]


Via Brian Yanish - MarketingHits.com, John van den Brink
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Martin (Marty) Smith's comment, May 21, 2012 7:28 PM
Thanks Jan. Appreciate those excellent suggestions you made the other day. They were a hit. Keep 'em coming and thanks. Marty
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Free iPhone App Gifture - Turns a Series of Photos into a Singular Animated Image

Free iPhone App Gifture - Turns a Series of Photos into a Singular Animated Image | Mobile Marketing Strategy and beyond | Scoop.it

If Instagram is a little too static for you, Gifture brings action to your social snapshots. 

 

The free iPhone app lets you turn a series of photos into a singular animated image, or a GIF. They tell a different kind of story from the still images of Instagram, but in nearly the same interface -- and yes, with a similar set of filters.


**What we like about this app is how easy it is to use. You snap some shots in real time or add a series of photos from your camera roll, put them in a desired order, add a filter -- or be a rebel and let it go au naturel -- adjust the how quickly the image shifts between frames, write a caption, then send it off into the digital world.


**You can share it on Facebook, Twitter, Tumblr as well as within the Gifture universe.


Gifture works on iPhone from 3GS to 4S and on the iPod Touch and lets you zoom images if you want to get a closer look.


Sure, these fast-filtered photographs are a bit like auto-tuned music, but they still play. It's actually fun to do something a little different with the hundreds of photos piling up in the phone's camera roll.


Via Jesús Hernández
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Facebook Mobile. Growing Fast – Infographic

Facebook Mobile. Growing Fast – Infographic | Mobile Marketing Strategy and beyond | Scoop.it
Facebook hit 488 million mobile users which is absolutely amazing! There is no other app in the world that would have that many mobile users. Facebook has 50% of all its users on mobile phones and ...
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The 10 Best Marketing Infographics of 2012 (So Far)

The 10 Best Marketing Infographics of 2012 (So Far) | Mobile Marketing Strategy and beyond | Scoop.it
Take a look at the best marketing infographics that have been created so far in 2012.
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Mobile Workforce Is Growing – Is Your Training Strategy Evolving?

Mobile Workforce Is Growing – Is Your Training Strategy Evolving? | Mobile Marketing Strategy and beyond | Scoop.it

IDC projects the mobile workforce to reach 1.3 billion, up from 1 billion in 2010, which is a staggering 37.2% of the workforce worldwide. 75% of North (RT @Upside2Go: #Mobile #Workforce Is Growing - Is Your Training Strategy Evolving?


Via Aki Puustinen
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Mobile Email Marketing Infographic

Mobile Email Marketing Infographic | Mobile Marketing Strategy and beyond | Scoop.it

Mobile Email Marketing infographic


Via John van den Brink
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John van den Brink's comment, April 13, 2012 5:08 AM
Thank you for the re-scoop
Jesús Hernández's comment, April 13, 2012 9:36 AM
Thanks to you!!
Martin (Marty) Smith's comment, August 16, 2012 9:38 AM
Thanks for the Rescoop Nikola. Marty
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Mobile Devices: Powering What Happens in an Internet Minute [Infographic]

Mobile Devices: Powering What Happens in an Internet Minute [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration,  I selected this article because the information and questions she asks you are timely and relevant.


"Mobile devices and constant connectivity are drastically impacting marketing and business strategy. Want to know what happens on the Internet in one minute?"


Here are some highlights:


**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?


**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind) 


**are you watching those numbers grow on a month-to-month basis?


**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?


**How are you delivering information to them and interacting with them?


**How are you making their lives less complicated?


**How are you making it easy for them to do business with you?


**If these aren’t things you’re already thinking about and working on–you’d best get going.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://bit.ly/H5yxnE]

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Mobile web traffic spikes 35% in a year, underlines the smartphone revolution

Mobile web traffic spikes 35% in a year, underlines the smartphone revolution | Mobile Marketing Strategy and beyond | Scoop.it
According to a report by Chitika, mobile web traffic has risen as much as 35% since July 2011. The data analytics company found that mobile traffic represented an average of 10.55% ...
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Why the iPhone Has a Head Start on the Future of Personal Computing | Techland | TIME.com

Why the iPhone Has a Head Start on the Future of Personal Computing | Techland | TIME.com | Mobile Marketing Strategy and beyond | Scoop.it
Imagine a very small device that houses a powerful processor, operating system, custom user interface and data files.
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