Mobile Marketing Strategy and beyond

This piece is by David Armano for Harvard Business Review. 

I selected it because I thought the insights and approach were important information for businesses as they integrate their marketing efforts to include the mobile consumer.

Excerpt:

While the globe grapples with uncertain economic realities, "mobile" appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month.

Here are the highlights:

**Advisory firm IDC predicts that by 2014 there will have been 76 billion mobile apps downloaded

**resulting in an app economy worth an estimated thirty five billion in the same year

**Getting something launched on Facebook. Twitter or Pinterest is easy but building an engaged and meaningful following isn't

**Businesses will have to take a different approach from their usual strategy -  it's not about mobile as much as it is about understanding mobility

**Mobility is radically different from sitting at a desktop

**Mobility changes context: cultures incorporate mobile technologies differently

**Mobile itself is the nuts, bolts and infrastructure, while mobility is the context which determines if it all works together or doesn't

**An organization or individual must establish a center of excellence that puts mobility at the core.

**Realize that going mobile is not the same thing as having an app.

**Invest in making your "digital ecosystem" more mobile-friendly

**Don't put mobile tactics infront of strategy.- Tomorrow's successful companies will boast significant (and sustainable) usage numbers due to the value of their content, whether it's sheer utility or impossible-to-ignore entertainment value.

Selected by Jan Gordon covering "Mobile Marketing and Beyond"

Read full article here: [http://bit.ly/MKafzL]

Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups' blazing success.

Instagram allows you to apply filters for your photos and then share them with your friends.

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

This Online Colleges infographic shares some impressive stats behind the viral mobile photography app.

Here's the iPad3

This is a real sore spot with me, as I just bought the iPad 2 and iPhone 4S a month ago. Whoops........

"How well will the iPad 3 sell when it's introduced next month? Who's going to upgrade, and who will sit on the sidelines, enjoying their current version of the iPad, or no iPad at all?"

via Anise Smith via Devstand onto Mobile Marketing The Year of Mobile: How Mobile Has Changed the Way We Live [Infographic]...

I selected this infographic and article posted by Mark Fidelman on Forbes because every business needs to pay attention to this or risk loosing productivity by their workforce and much more.

Here are some highlights:

Take a look at this survey from uSamp commissioned by Yaacov Cohen to more than 500 mobile business users nationwide, in which they uncovered some very important information.

Here are just a few things they discovered:

**Of the executives surveyed, more than half (56 percent) admitted to project delays or missed deadlines because of poor mobile collaboration, and 38 percent missed business opportunities altogether

**Similarly, 54 percent of executives finish projects on the road at least half the time, of which, nearly three quarters (72 percent) finalize documents up to an hour before a presentation.

Fourteen percent finish documents within five minutes of a presentation or even after the meeting adjourns.

Half of all respondents reported difficulties in getting input from colleagues in a timely manner with 41 percent working off potentially out-of-date documents.

The most striking aspect of the uSamp data are how much work people are attempting to do outside the office.

The most striking aspect of the response from business is how little they are doing about it.

Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

Read and see infographic here: [http://tinyurl.com/7ol3e8y]

Facebook hit 488 million mobile users which is absolutely amazing! There is no other app in the world that would have that many mobile users. Facebook has 50% of all its users on mobile phones and ...

Take a look at the best marketing infographics that have been created so far in 2012.

This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration,  I selected this article because the information and questions she asks you are timely and relevant.

"Mobile devices and constant connectivity are drastically impacting marketing and business strategy. Want to know what happens on the Internet in one minute?"

Here are some highlights:

**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?

**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind) 

**are you watching those numbers grow on a month-to-month basis?

**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?

**How are you delivering information to them and interacting with them?

**How are you making their lives less complicated?

**How are you making it easy for them to do business with you?

**If these aren’t things you’re already thinking about and working on–you’d best get going.

Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

Read full article here: [http://bit.ly/H5yxnE]