While roughly 82 percent of U.S. adults are active cell phone users, and 42 percent of those users have cell phones with apps, it seems the appeal of most apps wears off quickly.
The apps that do tend to have the longer shelf lives however, are those of social media companies.
Facebook, Skype, and Twitter make up the number 1, 4, and 12 most downloaded apps of all time from the Apple App Store respectively.
According to the Pew study, 81 percent of mobile users report consistently using their devices for social media
while only 61 percent of overall internet users claimed to do the same.
So what is it that gives social media apps the staying power other apps can’t seem to find?
The answer is not necessarily set in stone, however a few crucial factors certainly play into the equation.
Selected by Jan Gordon covering, "Mobile Marketing and Beyond"
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