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The Growth of Social Media on Mobiles

The Growth of Social Media on Mobiles | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Ruhani Rabin on his blog


Intro:


These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.


Here are a few statistics on social media engagement on mobile and who's doing it.


**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.


**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.


**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.


Read full article [http://bit.ly/uqQOgx]

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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Mobile Marketing Strategy and beyond | Scoop.it

Minn.(MN)—the internet marketing Research Company, comScore, released one day ago results which reveal 


Here's what you need to know:


**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..


**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.


“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,


**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”


Here's what caught my attention:


**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.


**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.examiner.com/


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Mobile Twitter Users Share 3X As Much As Facebook Users

Mobile Twitter Users Share 3X As Much As Facebook Users | Mobile Marketing Strategy and beyond | Scoop.it

Interesting statistics on mobile users from mediabistro.com/alltwitter


Here's the bottomline:


Facebook integration generates twice as many sharing events (defined as sharing, liking or following) as Twitter integration. However, that discrepancy is only due to Facebook’s larger overall userbase.


Twitter users do share three times as often as Facebook users, but when you look at active users, Twitter pulls even further ahead.


**Twitter’s active users generate 50 events per 1,000 users, while Facebook only generates 11 events per 1,000 active users.


The study examined all mobile apps with 500 or more monthly active users connecting to Twitter or Facebook across Android, iPhone, iPad, BlackBerry and Windows Phone 7.


Of these apps, they found that 20 percent connected to either Facebook or Twitter directly. Out of that 20 percent, ten percent connected to Facebook only, nine percent connected to both Twitter and Facebook,


**while only 1 percent connected to Twitter alone. That's interesting, more sharing coming from a smaller percent of apps


http://www.mediabistro.com/alltwitter/mobile-twitter-users-share-3x-as-much-as-facebook-users_b14778

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Social Media -- 4 Important Tends To Watch in 2012

Social Media -- 4 Important Tends To Watch in 2012 | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Beverly Macy for The Huffington Post


2012 is the year companies will move from social media to social business.


Every department is affected by social technologies.


Did you know that even if your company never sends a Tweet, you could be using Twitter for competitive and business intelligence?


The same is true with Facebook, LinkedIn, and YouTube.


Here's what you need to know:


The 4 social enterprise trends in 2012:


**The Power of Real-Time Harnessing Chaos


**The Global Social Brain - It's Everywhere & It's Getting Really Smart


**Content Curation & Discovery - Just Give Me What's Important & Let Me Find What I Need


**Social Media Education - The Enterprise Goes To School


http://huff.to/tyExBQ


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Dea Elmi's comment, November 28, 2011 5:24 PM
What a fantastic article, love it!
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Location-Based Services Can Put Businesses on the Map

Location-Based Services Can Put Businesses on the Map | Mobile Marketing Strategy and beyond | Scoop.it
The location services reward the businesses with the most check-ins by ranking them higher in their search results. Have they worked for your business?


All the services offer businesses free window clings and stickers to encourage check-ins to get specials and find friends. They also provide merchants with check-in data, giving businesses valuable insights about their customers.


**Foursquare’s merchant dashboard summarizes total daily check-ins, recent and most frequent visitors, visitors’ gender and most popular time of day for check-ins. You can also see how many of your customers who check in are broadcasting their whereabouts on Twitter and Facebook.


**To determine which promotions will drive the most traffic, try scanning your Facebook and Twitter pages and those of your competitors to see what product or service people are talking about.


**Determine what you can afford to promote with discounts or freebies and target those for promoting. And when you sign up for these platforms, really commit to supporting them. Be sure you make time to work them, frequently pushing out updates and engaging with your audience.


http://nyti.ms/plRtqm


Via Pekka Puhakka
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43% of Twitter Users Access Twitter From a Mobile Phone [Data]

The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down.


Great information with statistics to back it up


Here's what caught my attention:


Marketing Takeaway


Are you yet convinced that a mobile strategy should be part of your inbound marketing mix? With more and more of your target audience using mobile devices on a daily basis, you can't afford not to incorporate mobile marketing into your strategy. Start by optimizing your website and emails for mobile devices. Then, consider other mobile tactics to leverage local search, location-based marketing, and the use of mobile applications.


Furthermore, the mobile Twitter data cited above specifically is great news for inbound marketers. It means that Twitter's popularity on mobile makes it an excellent platform for sharing content and watching it quickly spread!


Have you incorporated a mobile strategy into your marketing mix? If so, consider using Twitter to reach your mobile audience!


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25026/43-of-Twitter-Users-Access-Twitter-From-a-Mobile-Phone-Data.aspx#ixzz1YnVBTMK2

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