This guest post was written for Fast Company by Brett Burky from Call Loop and Greg Rollett from the ProductPros. It was curated by Janlgordon Scoopit covering her topic: "Content Curation, Social Media and Beyond" on Scoopit.
"Building the brand of ‘you’ online is something of an art. Maintaining the niche you carved out for yourself takes dedication and focus as you continue to grow within your respected discipline.
Here's what caught my attention:
According to Frost and Sullivan,
**the open rate for SMS messages is as high as 97%, considerably higher than through email marketing.
**Another amazing reality is that, as a society, people have officially been inducted into the mobile era.
**This represents an incredible opportunity to connect your audience with your brand. There has never been anything quite like this in the history of marketing and advertising.
**Marketers from centuries ago couldn’t have imagined the direct contact that we now have access to.