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Consumers demand personalized, relevant content from mobile marketing

Consumers demand personalized, relevant content from mobile marketing | Mobile Marketing Strategy and beyond | Scoop.it

Great news for you if you're in the mobile media business.

 

Excerpt:

 

"Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages".

 

Consumers demand personalized, relevant content from mobile marketing

Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages.

 

Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages. This suggests that content marketing may be the most effective way to reach on-the-go prospects.

 

The key to marketing to mobile consumers is respecting their time. When consumers are using their phones to connect to the web, they want to browse content in a way that prioritizes relevant and personalized experiences, enabling them to glean information quickly and get back to the real world.

 

http://www.brafton.com/news/consumers-demand-personalized-relevant-content-from-mobile-marketing

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How to blend mobile marketing with social media

How to blend mobile marketing with social media | Mobile Marketing Strategy and beyond | Scoop.it
Fantastic article about this evolving topic of integrating social media with mobile. It's so full of great observations and suggestions, I'll just let you read more, here's an excerpt:

“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors, at a recent BlogWorld and New Media Expo session.

But before a business can take advantage of the power of mobile, it needs to optimize its marketing efforts to reach customers on the move, Hayden said. Having an integrated mobile strategy allows customers to easily share brand experiences, lets companies tailor content and gives both sides a way to keep conversations alive following real-world interactions, he argued.

http://bit.ly/jKhAcc
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