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Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

Location, Location, Location – Geo-marketing & Why it Matters [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.


As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.


**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.


Here are a few very significant statistics that caught my attention:


63% of smartphone users frequently use apps that require them to give their location (2010)


Local online advertising expected to grow 255% to $35b by 2014 (U.S.)


90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).


65% of companies are focusing on geographical context for their mobile marketing tactics (2011).


See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]

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Dea Elmi's comment, November 28, 2011 5:20 PM
location location location baby, got to read up and study more on this topic, great article thank you!
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Social Media -- 4 Important Tends To Watch in 2012

Social Media -- 4 Important Tends To Watch in 2012 | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Beverly Macy for The Huffington Post


2012 is the year companies will move from social media to social business.


Every department is affected by social technologies.


Did you know that even if your company never sends a Tweet, you could be using Twitter for competitive and business intelligence?


The same is true with Facebook, LinkedIn, and YouTube.


Here's what you need to know:


The 4 social enterprise trends in 2012:


**The Power of Real-Time Harnessing Chaos


**The Global Social Brain - It's Everywhere & It's Getting Really Smart


**Content Curation & Discovery - Just Give Me What's Important & Let Me Find What I Need


**Social Media Education - The Enterprise Goes To School


http://huff.to/tyExBQ


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Dea Elmi's comment, November 28, 2011 5:24 PM
What a fantastic article, love it!