Mobile Marketing Strategy and beyond
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Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year

Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year | Mobile Marketing Strategy and beyond |

This piece was written by Steve Olenski for Business 2 Community


For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that:

**Cyber Monday 2011 increased an incredible 192% over last year.

**And you can expect that number to only go higher next year

Here's what you need to know:

According to a survey conducted by Brand Anywhere and Luth Research:

**51% of consumers more likely to purchase from retailers that have mobile-specific websites

**4.8% of U.S. retailers have mobile-specific websites

**22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites

**Web retailers could increase consumer engagement by 85% with a mobile-specific website

Curated by Jan Gordon covering "The Explosion of the Mobile Web & Beyond"

Read full article here: []

Angela Watkins's curator insight, February 5, 2014 8:32 PM

Mobile Accessible - Mobile Marketing u don't need $1000's to test the market... There are frugal ways to enter this market as well... - ;

Rachael Johnston's curator insight, December 8, 2014 1:27 AM

This article is a bit old now, but it just shows how powerful mobile marketing has become, and it has just gotten bigger since this article was written. 

It says here that 51% of consumers are more likely to purchase from retailers who have a mobile website, and I'm sure this number has just gone up since. Now if you don't have a mobile website you look like you are behind, unless you are a small local business. 

But any big company should make their website mobile friendly and should consider investing in designing the company's own app.

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Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

Location, Location, Location – Geo-marketing & Why it Matters [Infographic] | Mobile Marketing Strategy and beyond |

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.

As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.

**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.

Here are a few very significant statistics that caught my attention:

63% of smartphone users frequently use apps that require them to give their location (2010)

Local online advertising expected to grow 255% to $35b by 2014 (U.S.)

90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).

65% of companies are focusing on geographical context for their mobile marketing tactics (2011).

See full article and infographic: []

Dea Elmi's comment, November 28, 2011 5:20 PM
location location location baby, got to read up and study more on this topic, great article thank you!
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Is Google Wallet the Next Step in Mobile Payments?

Is Google Wallet the Next Step in Mobile Payments? | Mobile Marketing Strategy and beyond |

 This piece was written by Jonathan Blum - for Entrepreneur Magazine.

Curated by JanLGordon covering  "The Explosion of Mobile & Beyond"

When it comes to reinventing the way people pay for goods and services, Google is ahead of the pack with its Google WalletAndroid application, available on the Sprint Nexus S 4G phone.

It allows users to transfer money directly to merchants using a smartphone app that runs on devices that are enabled to accept "contact less" payments. While other, similar systems -- such as Exxon and Mobil's Speedpass program -- exist, Google Wallet is the first major deployment of the technology with wider retail functionality.

And although the service is still largely in the roll-out phase, and it isn't perfect, it does offer some tantalizing possibilities for businesses considering the future of mobile commerce.

What is it: Google Wallet lets consumers to pay for goods and services by using virtual credit card information stored on a smartphone that communicates wirelessly with a nearby payment terminal.

The transaction works by tapping a smartphone against a special reader -- for now, MasterCard PayPass -- that merchants install at their point-of-sale terminals.

Google Wallet doesn't change the relationship between small businesses and their financial institutions any more than an old-fashioned leather wallet. It's just an intermediary.

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Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond |

This article was written by Chris Velazco for Tech Crunch

The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!

****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.

**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.

One reader's comment:

Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.

** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.

Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.

Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.

See Infographic  []

Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Mobile Marketing Strategy and beyond |

Minn.(MN)—the internet marketing Research Company, comScore, released one day ago results which reveal 

Here's what you need to know:

**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..

**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.

“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,

**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

Here's what caught my attention:

**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.

**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.

Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"

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How to Disrupt an Overlooked Market

How to Disrupt an Overlooked Market | Mobile Marketing Strategy and beyond |
This article caught my attention, food for thought, a good plan of action for the right company.

Low-end innovators such as TracFone Wireless and Southwest Airlines can stun top-tier players by offering services to consumers who simply need them.

Here's an excerpt:

Established players often overshoot the market. As a result, they expose themselves to disruption by simpler or lower-cost entrants. That's because products often improve far faster than most customers can absorb their benefits. This happened when Southwest Airlines (LUV) disrupted the major carriers, when Craigslist disrupted the classified sections of big-city newspapers, and when CVS Minute Clinics (CVS) disrupted hospitals and doctors' offices.
Serving Underappreciated Consumers

My colleague Clayton Christensen, a pioneer in defining disruptive innovation, has pointed out that innovation often emerges at the fringes of existing markets in response to the needs of underappreciated people. Often they're what we call "non-consumers." As with immigrants and seniors with cell phones, they need cheaper, simpler, or more accessible goods and services. Out of these needs, new markets are born.

Business Week

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