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Infographic: Android’s rise to the top

Infographic: Android’s rise to the top | Mobile Marketing Strategy and beyond | Scoop.it

This was posted by Dusan Belic and Cricket Communications prepared the following infographic to show us the rise of Android. As you're about to see, Google is about to rule the world.


Monday, October 24th, 2011 at 2:48 AM


Google’s Android platform is rapidly rising to the top.


Two years ago it was far, far away from Apple’s iOS and soon enough, it will be the most widely used mobile platform. So how did they do it? Lots of hard work, a bit of luck and the fact that competition (aside from Apple) was pretty passive…


However, the idea here is not to tell you the story – but to show you the facts via infographic (prepared by Cricket Wireless) that will most certainly explain things much better than I could. Here comes…


http://bit.ly/rREhad

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Digital Disruption is Increasing - What You Need To Know

Digital Disruption is Increasing - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

Welcome to a world of disruption, with twists of generational difference, tectonic ad spend changes, and lots of confused citizens.


Ken Doctor wrote this great piece — author of Newsonomics and longtime watcher of the business side of digital news


It was hard to decide what to excerpt, it was so good.......


Intro:


Okay, it’s 11 p.m., and you are in bed.


What do you reach for? There’s no wrong answer here, but if you are in the news/information mode, you may reach for your Android smartphone or scoop up your iPad. So many choices, at this oddly news-consuming time of day. We know that evening is when tablet usage peaks, and, yes, such companies as Zite tell me that 11 is a top hour.


Digital disruption is now increasing. Audiences are even more up for grabs than they were a couple of years ago.


As Ipsos OTX President Bruce Friend recently put it: iPhones and Androids are, yes, our lovers. “It’s almost always turned on. It never leaves you. You have an intimate relationship with it.” Yet love is so short-term these days: “The tablet is rapidly becoming a companion or even a competitor to the smartphone. Tablets reduce smartphone as entertainment devices. The tablet will take the place of that.”


We’ve got so many emerging studies of our fast-changing habits that comparing them can leave you dazed and confused. What they all add up to, though, is a simple learning: Digital disruption is now increasing.


Let’s look at some of this emerging data, and begin to make sense of what it means and where revenue is likely to flow into the next several years, in the newsonomics of disruption.


http://www.niemanlab.org/2011/09/the-newsonomics-of-disruption/

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How mobile, apps and social media have changed the restaurant industry

How mobile, apps and social media have changed the restaurant industry | Mobile Marketing Strategy and beyond | Scoop.it

Exciting for restaurants and consumers, amazing opportunities for people in the mobile media/marketing business.

 

Intro:

 

"10 years ago the restaurant industry was simple. Once every couple of months a food critic would come along and you would cook your best food and await the review in the newspaper with ...

 

http://thenextweb.com/socialmedia/2011/08/08/how-mobile-apps-and-social-media-have-changed-the-restaurant-industry/?awesm=tnw.to_1AHkn

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How Mobile Is Changing Social Media

Excellent video interview with Jason Falls for Social Media Examiner.

If you have a business, you must watch this, it's packed with information you need to know in bringing your brand to the people, where they live, work, play, learn, travel and beyond.


How the smart phones revolution is changing social media marketing and the businesses most likely to benefit from location-based marketing.

Go right to it!!

http://www.socialmediaexaminer.com/how-mobile-is-changing-social-media/
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Mobile Commerce Set to Grow to $31 billion by 2016

Mobile Commerce Set to Grow to $31 billion by 2016 | Mobile Marketing Strategy and beyond | Scoop.it
Lots of good information in this post, I'll let you get right to it:

Here's an excerpt: - from Social Times:

Mobile Commerce Set to Grow to $31 billion by 2016...

Mobile commerce is expected to destabilize the traditional shopping and is set for steady growth over the next five years, according to a Forrester report. The report forecasts that shopping via smartphones will account for $6 billion (2% of the e-commerce) by the end of 2011 and will rise to $31 billion (7% of the internet sales) mark by the year 2016.

http://bit.ly/jZmp5r
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How to Disrupt an Overlooked Market

How to Disrupt an Overlooked Market | Mobile Marketing Strategy and beyond | Scoop.it
This article caught my attention, food for thought, a good plan of action for the right company.

Low-end innovators such as TracFone Wireless and Southwest Airlines can stun top-tier players by offering services to consumers who simply need them.

Here's an excerpt:

Established players often overshoot the market. As a result, they expose themselves to disruption by simpler or lower-cost entrants. That's because products often improve far faster than most customers can absorb their benefits. This happened when Southwest Airlines (LUV) disrupted the major carriers, when Craigslist disrupted the classified sections of big-city newspapers, and when CVS Minute Clinics (CVS) disrupted hospitals and doctors' offices.
Serving Underappreciated Consumers

My colleague Clayton Christensen, a pioneer in defining disruptive innovation, has pointed out that innovation often emerges at the fringes of existing markets in response to the needs of underappreciated people. Often they're what we call "non-consumers." As with immigrants and seniors with cell phones, they need cheaper, simpler, or more accessible goods and services. Out of these needs, new markets are born.

Business Week

Read more: http://buswk.co/kRfH4q

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The Importance of Curation in a Successful Mobile Content Strategy

The Importance of Curation in a Successful Mobile Content Strategy | Mobile Marketing Strategy and beyond | Scoop.it
An excerpt from the article:

Curation in relation to content strategy is the process of selection of and presentation of the content that will be used. How does a mobile learning strategy that includes content curation help? Think for a moment about the worst-case scenario. This is the proverbial “drinking from the firehose.” A real world example: envision a Content Management System with 200,000+ unique nodes or pieces of information with all of it laid out for every visitor to the website, regardless if that user is using a PC or a mobile device. This type of content strategy, or rather, lack of, creates the endless category tree user interface (UI) design pattern and requires ceaseless querying to return the newly filtered result-set as the user traverses the information on a mobile device. The primary alternative to a browsing experience, the search, can be hit-or-miss depending on your content indexing and the search capabilities of the platform being used. Relying on this as a key use case to overcome the flood of content is not wise.
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Leveraging Mobile Marketing In the Moment - What You Need To Know

Leveraging Mobile Marketing In the Moment - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) by Scott Forshay from mobiluxe.com. It was curated by Janlgordon on scoopit covering her topic: The Explosion of the Mobile Web and Beyond.


This is an excellent article for everyone who is interested in marketing their business in moble.

Here's what caught my attention:


Immediacy Variable


The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is actionable, time sensitive, on the go, and always on.


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are crisp and the call to action is clear, concise, and quick to participate in.


The mobile medium represents the most powerful mechanism for delivering contextually relevant consumer-brand communications yet experienced in marketing.


**To take advantage of its unique capabilities, however, successful marketing strategies must evolve beyond the employment of a unidirectional approach to communicating with customers.


**The digital natives of today’s hyper-connected world seek contextual relevance in their engagements with brands. Their experience is defined not only by the message itself, but the context in which the message was presented.


**Marketers who effectively solve the variables associated with the mobile medium will provide unique experiences for consumers, irrespective of the constraints of time or space, in ways differentiated, highly relevant, and intensely personal.


**Only then will they realize the power and influence of marketing in the moment.


http://mobiluxe.wordpress.com/2011/08/01/leveraging-mobile-to-market-in-the-moment/


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Tom George's comment, October 3, 2011 11:58 AM
Thank you for this today Jan, I put it on the Internet Billboards
janlgordon's comment, October 3, 2011 1:22 PM
Thank you Tom, it's definitely one of those great pieces!
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5 Simple Steps to Getting Started With Mobile Marketing

5 Simple Steps to Getting Started With Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it
How to get started in mobile marketing: set up your mobile website,...

 

Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?The good news is that mobile marketing is not all that complex.

 

Here are five things you can do to get started in mobile marketing. Once you’ve mastered the steps below, you’ll see that mobile marketing is a great way to open up new revenue streams for your business.

Ready to get started?

 

http://www.socialmediaexaminer.com/5-simple-steps-to-getting-started-with-mobile-marketing/

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How to Leverage the Immediacy of Mobile Marketing

How to Leverage the Immediacy of Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it
This post gives you great information on how to market to the mobile user in real time. This article was originally written for and appeared in Fashion's Collective (www.fashioncollective) by Scott Forshay. (@mobiluxe on twitter)

Great information!

Excerpt:
Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment.

The mastery of managing high levels of volatility will prove to be of great worth. The opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium.

http://mobiluxe.wordpress.com/2011/08/01/leveraging-mobile-to-market-in-the-moment
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Must-Have Mobile Tech Tools for Entrepreneurs

Must-Have Mobile Tech Tools for Entrepreneurs | Mobile Marketing Strategy and beyond | Scoop.it
Find out how you can get work done wherever you go, from storing data and making payroll to tracking auto mileage and accepting credit-card payments.

The good news is there are now software applications for—you guessed it—just about all of that. Increasingly, the development community has fashioned mobile programs for small-business owners, recognizing that on-the-go is simply part of running a modern enterprise, according to Ramon Ray, editor of Smallbiztechnology.com, a tech website. "They're all about speed, efficiency and serving customers better," he says. "They enable small businesses to do big things."

http://bit.ly/m6S6kj
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Mobile Shopping Set to Spike, Says Forrester

Mobile Shopping Set to Spike, Says Forrester | Mobile Marketing Strategy and beyond | Scoop.it
Mobile shopping is still in its infancy no different than buying things on the web not so long ago. Retailers should not be shortsighted. They should look at the bigger picture, prepare themselves because consumers in the future will purchase goods and services from their smartphones.

It's important to put your stake in the ground and become a trusted source, so when the time is right, you can move forward quickly and be ahead of the curve instead of being behind it. If you're a retailer, what is it you can do to engage with existing or perspective customers now?

New York Times Article:

"Shopping on mobile phones is expected to increase significantly, but continue to remain a relatively small percentage of overall sales, according to a report from Forrester Research".

http://nyti.ms/k56uAB
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Juniper: Mobile Network Revenues to Top $1 Trillion in Five Years | Mobile Marketing Watch

Juniper: Mobile Network Revenues to Top $1 Trillion in Five Years | Mobile Marketing Watch | Mobile Marketing Strategy and beyond | Scoop.it
This is absolutely mind boggling, this article is a must read! Here's an excerpt:

If only the Federal Government could rake in the cash like mobile networks do, there would be no such thing as national debt.

According to Juniper’s report, market saturation and falling average revenue per user are the culprits for this so-called pending “nightmare.”

So with core revenues poised to flatline, while the cost of handling mobile data traffic soars, what can be done to avert disaster? Juniper offers some insight.

First, the report encourages mobile networks to develop and provide customers with integrated rate plans, all while “providing a wide range of segmented postpaid and postpaid tariffs.” Additionally, Juniper advocates the potential for double-sided revenue streams in areas such as cloud, M2M and mobile financial services where MNOs can leverage their existing assets.

According to report author Dr Windsor Holden, “Clearly, there is no one-size-fits-all solution for MNOs, simply because the circumstances of individual operators differ widely, even within the same market. Instead, we have outlined a series of measures which MNOs can select according to their particular needs.”
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News Brands Confront the Rise of Mobile Curation Apps | Viewpoint - Advertising Age

News Brands Confront the Rise of Mobile Curation Apps | Viewpoint - Advertising Age | Mobile Marketing Strategy and beyond | Scoop.it
Excerpt from the article: By Steve Rubel

On the internet your competition is always a click away. This has long been a reality in the news business. But now it's worse.

Suddenly media brands are facing increased competition from an array of upstart curators that are growing in popularity. These services, which include Flipboard, Feedly, Zite, Pulse and News360 (a Russian app that's my personal favorite), curate and organize news from hundreds of sources often by topic into rich displays that are available on virtually every mobile platform. Some of these tap into your social network to make the experience even more personal. All make it easy to share.

These automated-curation tools aren't just for news in text format, either. There's also a group of services like Squirrel, TuneIn and ShowYou that are helping us find relevant audio and video content too.

Together, they are slowly doing to news what Pandora, GrooveShark, Lastfm and Spotify did to music -- further disrupting it by shifting power to the curators.

There are three underlying trends that are driving their rapid rise.

First, there's the proliferation of mobile devices. For many, smartphones and tablets are becoming the primary gateway to news and information.



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