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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Mobile Marketing Strategy and beyond | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog


On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.


Here's what caught my attention:


****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 


****68% said they were unprepared for the explosion of Social Media


****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!


****80% identified mobile apps and 72% stated that tablet apps are priorities going forward


****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.



There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.


Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"


Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]

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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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Eye-C New iOS & Android App Crowdsources Media Playlists Through Hashtags

Eye-C New iOS & Android App Crowdsources Media Playlists Through  Hashtags | Mobile Marketing Strategy and beyond | Scoop.it

From Gigaom today


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


"A new iOS and Android app called Eye-C turns hashtags into collaborative media playlists, allowing you to play a continuous stream of videos from the #occupywallst movement or check out the artists your friends are listening to.


Want to use social networks to find videos you like?  Palo Alto, California-based mobile app maker Eye-C thinks it has found a solution for this problem.


The company’s Eye-C app, which launched Thursday for Android and iOS, squarely focuses on hash tags as a way to collaboratively compile playlists and discover videos, music and photos.


http://gigaom.com/2011/10/13/eye-c-hashtag-playlists/

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