Mobile Marketing Strategy and beyond
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Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond |

This article was written by Chris Velazco for Tech Crunch

The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!

****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.

**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.

One reader's comment:

Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.

** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.

Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.

Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.

See Infographic  []

Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
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Data Aggregation Engine Comes to Mobile - What This Means For Marketers

GOMOTEXT.COM, a leading provider of mobile engagement solutions, announced today, the release of its Campaign Manager v6.0 platform.


Campaign Manager is now able to combine data from multiple sources and gather that information into items which can be

**efficiently and narrowly tailored to meet the targeting needs of the client.

The updated Campaign Manager retains information relevant to the mobile campaign and in order to consolidate required data,

**works in concert with a CRM system and other data repositories.

The data includes profile data, event data and Opt-in list data which can be stored and managed by the platform.

**Some of the more salient features of this database include response and lifecycle marketing, mobile advertising, response marketing, mobile interactivity and Opt in/out management.

**Targeted campaigns can now be created based on past events and/or the profile data of the subscriber.

**“Send SMS offer to any males between the ages of 18 and 22 who live in zip code 75024” is an example of how sophisticated targets can be built based on demographic data.

The Data Aggregation Engine is an extremely powerful element of Campaign Manager and is key to its benefit –

**it lets marketers get at the data they need, in real-time, without major effort to integrate it from IT.

In addition the platform’s Data Aggregation engine interfaces to the client’s data warehouse, CRM system

**to provide real-time, automated data for targeting and personalizing adverts and tracking responses.

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How to Leverage the Immediacy of Mobile Marketing

How to Leverage the Immediacy of Mobile Marketing | Mobile Marketing Strategy and beyond |
This post gives you great information on how to market to the mobile user in real time. This article was originally written for and appeared in Fashion's Collective (www.fashioncollective) by Scott Forshay. (@mobiluxe on twitter)

Great information!

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment.

The mastery of managing high levels of volatility will prove to be of great worth. The opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium.
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Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company

Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company | Mobile Marketing Strategy and beyond |


"Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will become a mobile company."


****Based on recent announcements it appears that’s precisely where they’re headed and mobile marketing and mobile advertising folks would be wise to pay close attention.



Back in July Facebook announced the creation of a non-smartphone app called ”Facebook for Every Phone.”


****The app is compatible with 2,500 different feature phones or non-smartphones and provides these folks with a similar experience to smartphone users, offering standard Facebook features like the News Feed and Inbox but also letting users upload photos and find friends from their phone contacts.


** Briliiant idea for not all of us have smartphones but many of us love Facebook and love to share and post and “Like” our favorite brands.


curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"

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5 Reasons Why Every Brand Needs to Think About Mobile First

5 Reasons Why Every Brand Needs to Think About Mobile First | Mobile Marketing Strategy and beyond |

This is an excellent piece - worth your time!

The following is a guest post by Kevin McGuire, Vice President of Product for Motricity.

About the author

Kevin McGuire, is the vice president of product for Motricity, which delivers relevance-driven merchandising, marketing and advertising solutions for mobile operators, brands and advertising agencies. Kevin has been on the forward edge of mobile applications and platforms for over 12 years, leading product, marketing and engineering teams at start-ups and Fortune 500 companies, including Microsoft, Alcatel and Adenyo.

The reality is that mobile is no longer about the phone, it’s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five reasons that every brand needs to think mobile first.

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