Mobile Marketing Strategy and beyond
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Mobile Content Marketing: Seducing Moving Targets

Mobile Content Marketing: Seducing Moving Targets | Mobile Marketing Strategy and beyond | Scoop.it
The strategic dilemma of how best to convey the luxury brand story and experience to a mobile audience has not been successfully solved. The mobile device, as a platform for brand communications, i...
janlgordon's insight:

This post was written by Scott Forshay for his blog 

in July of 2010 aimed at luxury brands. Not only is it relevant today but there are many takeaways for any brand that is trying to capture and cultivate consumers in the mobile ecosystem.


Here is one highlight that caught my attention:


Rule of Seduction One: Produce Content Episodically


**Resist the temptation to unveil the entire story in a single instance.


**By deconstructing the narrative into episodes, the engagement teases the audience and creates desire to continue following the unfolding of the story.

 

Takeaway:


**Mobile, as a medium, is innately transitive in nature, serving as a persistent interface for consumers to navigate an ever-evolving digital ecosystem of retail touchpoints and become, themselves, players in the storytelling experience.


**Strategically dissecting the brand narrative to take on an episodic form allows the brand to engage audiences in the on-going drama, create desire to see where the story will lead, and create deeper emotional connections in the process.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://bit.ly/W1QNrZ]

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12 Areas to Watch as Mobile-Internet Evolves

12 Areas to Watch as Mobile-Internet Evolves | Mobile Marketing Strategy and beyond | Scoop.it

I selected this piece by Vkhosla because he helps us to see the internet/mobile space as it continues to unfold which might help you to discover new opportunities or see something you might not have even thought of yet.


Intro:


We are in a whole new world of platforms, a post-PC era, which I’d more aptly describe as the always/everywhere era, finally, and that means a whole new set of opportunities.


The author has identified 12 areas where some disruptive or large new segment ideal will take off, but says, it's clear there are many. He also hopes that we can supply 12 or more places to look.


What particularly caught my attention:


**Data Reduction or Filters (Siri, Donna, Recorded Future, and many others):


**“Reducing, filtering and processing data streams to deliver the information or action that is relevant to you.”


**It is time for tools (our proxies or agents on the web) to start reducing the amount of information coming at us


**Education models that dramatically reduce the cost and increase the availability of quality learning


the role gamification can play in increasing student interest and social can play in increasing peer and teacher support and assistance.


**Emotion (Foodspotting, Ness, Instagram): “Services that evoke strong emotions in users


**Social Next (intersecting with all the interest graph stuff and verticals


**“Social as a useful and productive part of lives


**enabling collaboration and deep community building around the world in specific areas.


**Interest-based networks


**User driven content that maps to people’s interests both for a better user experience and better targeting


Personal Collaborative Publishing (Pinterest, Tumblr, storify, Snip.it):


**“Truly free press with no barriers to entry and personalized interest-based curation.”


**This trend seems to be moving forward fairly rapidly and looks very promising


Marketplaces & Disintermediation:


**“Remove the middle man, increase market efficiency and produce better results, faster“


**Marketplaces are about economic efficiency and active engagement and more and more of them will keep emerging


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See full article here: [http://tcrn.ch/wHNW6O]

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