Mobile Marketing Strategy and beyond
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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Mobile Marketing Strategy and beyond |

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present their content on the go that is compact, valuable and meaningful that reaches their audience wherever they are. 


Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.

**It’s a mix of what’s going on in the world and what’s going on in your world, fused together

Here's what caught my attention: I'm looking at this from a content curator's point of view:

**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,

the sheer number of users on mobile phones are impossible to ignore.

**It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.

Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,

****but around a whole range of factors that affect how, where, what and when we read.

For the new mobile reading, context becomes a cluster of these factors.

Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:

"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."

Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

Read full article here: []

Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
Scooped by janlgordon!

Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond |

This article was written by Chris Velazco for Tech Crunch

The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!

****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.

**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.

One reader's comment:

Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.

** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.

Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.

Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.

See Infographic  []

Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite