Mobile Marketing Strategy and beyond
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How Consumers Are Using Their Phones and What It Means for Marketers

How Consumers Are Using Their Phones  and What It Means for Marketers | Mobile Marketing Strategy and beyond | Scoop.it
Four clear trends have emerged. ;
janlgordon's insight:

This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.


Here are some highlights:


"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.


Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.


Here are four usage trends developers and publishers should consider:


1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.


2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.


3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.


4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.


Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond


Read full article here: http://read.bi/13UouwP

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code promo france's comment, May 30, 2013 9:56 PM
The M-commerce increase More and More every month
Esther Turón Perez 's comment, June 25, 2013 8:30 PM
Thanks Code promo france and janlgordon for comments!
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Mobile Content Marketing: Seducing Moving Targets

Mobile Content Marketing: Seducing Moving Targets | Mobile Marketing Strategy and beyond | Scoop.it
The strategic dilemma of how best to convey the luxury brand story and experience to a mobile audience has not been successfully solved. The mobile device, as a platform for brand communications, i...
janlgordon's insight:

This post was written by Scott Forshay for his blog 

in July of 2010 aimed at luxury brands. Not only is it relevant today but there are many takeaways for any brand that is trying to capture and cultivate consumers in the mobile ecosystem.


Here is one highlight that caught my attention:


Rule of Seduction One: Produce Content Episodically


**Resist the temptation to unveil the entire story in a single instance.


**By deconstructing the narrative into episodes, the engagement teases the audience and creates desire to continue following the unfolding of the story.

 

Takeaway:


**Mobile, as a medium, is innately transitive in nature, serving as a persistent interface for consumers to navigate an ever-evolving digital ecosystem of retail touchpoints and become, themselves, players in the storytelling experience.


**Strategically dissecting the brand narrative to take on an episodic form allows the brand to engage audiences in the on-going drama, create desire to see where the story will lead, and create deeper emotional connections in the process.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://bit.ly/W1QNrZ]

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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal customer base.


Excerpt:


A key challenge for retailers will be keeping up with all the new devices, platforms and applications that make shopping more engaging.


**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.


To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read more: [http://bit.ly/z3ZZzJ]

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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]
janlgordon's insight:

This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.


The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.


Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)


**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.


**87% of marketers in the US use video for content marketing


**Two of the biggest social networks aim to dominate the video sharing scene


*Facebook and mobile video


*Vine and Twitter


Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


See article and infographic here: [


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Russ Merz, Ph.D.'s curator insight, February 22, 2013 5:57 PM

Great summary of the growth in mobile video.

Jaquotot (Jaco)'s curator insight, February 24, 2013 11:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 12:03 PM
Mobile video takeover: commense.
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Retailers Need to Hone Content Campaigns for Mobile

Retailers Need to Hone Content Campaigns for Mobile | Mobile Marketing Strategy and beyond | Scoop.it

I selected this piece by Christine Dunn for Content Marketing Institute because it has some important tips on how to use content to effectively reach and do business with the mobile audience.


****Consumer shopping patterns during the holiday season point to one very clear trend:


**growth in the use of mobile devices is outpacing that of online buying.


Here are some highlights that caught my attention:


**Content will need to be honed for a smart phone and a tablet because both have more limited space and bandwidth than a laptop or computer


**Mobile consumers are willing to share more personal information with retailers to  on how, when and where to approach them


****"It’s about placement, promotion, relevancy and the ability to do one-to-one marketing on any channel"  says John Squire from IBM


Tapping the power of the Story


**The ability to tell a story is powerful in retailing


**Depending on what the retailer knows about the consumer, they might tap content such as a video or information on how the product is made.


Redefining Loyalty


**By using content to connect with consumers, retailers have an opportunity to encourage them to spread the word about their brand, and business, through social media channels.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://bit.ly/yuQOew]

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5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Mobile Marketing Strategy and beyond | Scoop.it

This post was written by Cory Eridon for Hubspot


Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.


Before we get to the content types, here are some exciting stats on the growth of mobile.....


**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.


**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,


**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million


The 5 content types for mobile are: How can you incorporate them into your marketing mix?


*Infographics

*ebooks

*cartoons

*video

*podcasts


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


Read full article here: [http://bit.ly/tcIsrC]

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