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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Mobile Marketing Strategy and beyond | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog


On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.


Here's what caught my attention:


****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 


****68% said they were unprepared for the explosion of Social Media


****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!


****80% identified mobile apps and 72% stated that tablet apps are priorities going forward


****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.



There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.


Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"


Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]

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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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Slides: The global state of the mobile industry

This up to date report on the mobile industry posted by Ross Dawson


Intro:


"Mary Meeker, formerly of Morgan Stanley and now of venture capital firm Kleiner Perkins Caufield Byers, continues to do her annual presentation at Web 2.0 Summit, providing an unparalleled compilation of research about the global internet industry.


There is a lot to digest in the 65 slides of the presentation, so I thought it was worth pulling out some of the more interesting ones on mobile. Below is the full presentation, plus six charts giving insights into the state of the global mobile industry."


http://rossdawsonblog.com/weblog/archives/2011/10/the-global-state-of-the-mobile-industry.html

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Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

Location, Location, Location – Geo-marketing & Why it Matters [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.


As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.


**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.


Here are a few very significant statistics that caught my attention:


63% of smartphone users frequently use apps that require them to give their location (2010)


Local online advertising expected to grow 255% to $35b by 2014 (U.S.)


90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).


65% of companies are focusing on geographical context for their mobile marketing tactics (2011).


See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]

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Dea Elmi's comment, November 28, 2011 5:20 PM
location location location baby, got to read up and study more on this topic, great article thank you!
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43% of Twitter Users Access Twitter From a Mobile Phone [Data]

The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down.


Great information with statistics to back it up


Here's what caught my attention:


Marketing Takeaway


Are you yet convinced that a mobile strategy should be part of your inbound marketing mix? With more and more of your target audience using mobile devices on a daily basis, you can't afford not to incorporate mobile marketing into your strategy. Start by optimizing your website and emails for mobile devices. Then, consider other mobile tactics to leverage local search, location-based marketing, and the use of mobile applications.


Furthermore, the mobile Twitter data cited above specifically is great news for inbound marketers. It means that Twitter's popularity on mobile makes it an excellent platform for sharing content and watching it quickly spread!


Have you incorporated a mobile strategy into your marketing mix? If so, consider using Twitter to reach your mobile audience!


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25026/43-of-Twitter-Users-Access-Twitter-From-a-Mobile-Phone-Data.aspx#ixzz1YnVBTMK2

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