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How Consumers Are Using Their Phones and What It Means for Marketers

How Consumers Are Using Their Phones  and What It Means for Marketers | Mobile Marketing Strategy and beyond | Scoop.it
Four clear trends have emerged. ;
janlgordon's insight:

This timely article is from Businessinsider about how consumers are using their phones and what marketers need to know.


Here are some highlights:


"Mobile is no longer a communications utility, but a media distribution hub" According to eMarketer, mobile now accounts for 12 percent of Americans' media consumption time, triple its share in 2009.


Where ius this consumer attention being focused? Mobile apps - Time spent on apps dwarfs time spent on the mobile web and smartphone owners now spend 127 minutes per day in mobile apps.


Here are four usage trends developers and publishers should consider:


1. The rise of gaming: Games are the largest mobile app category anad the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps.


2. Mobile-social synergies: social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks.


3. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unnique mobile-native experience.


4. Portal erosion: Mobile is a fragmented space and consumers seem to like it that way.


Selected by Jan Gordon for Curatti covering Mobile Marketing Strategies and Beyond


Read full article here: http://read.bi/13UouwP

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code promo france's comment, May 30, 2013 4:56 PM
The M-commerce increase More and More every month
Esther Turón Perez 's comment, June 25, 2013 3:30 PM
Thanks Code promo france and janlgordon for comments!
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How to Master "in the Moment" in Mobile Marketing

How to Master "in the Moment" in Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information you need to know to engage and do business effectively with the mobile audience.


No matter what business you're in, you can't avoid the always connected mobile audience. You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant.


Here's are the highlights of this article:


The variables associated with a successful mobile marketing campaign are:


**the immediacy, mapping, interaction, and collective aspects


**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection


**Today's digital-native consumer is empowered with more information and access to brands than ever before


**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared


**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point


Here is one thing of the points that caught my attention:


Immediacy


**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:


**actionable

**time sensitive 

**on the

**always on


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:


**crisp

**call to action is clear, consise and quick to          

    participate in


Curated by Jan Gordon covering "Mobile Marketing and Beyond"


Read full article here: [http://bit.ly/xIATEz"

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Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]

Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Sam Laird for Mashable

"Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think".


Here are some highlights from this article:


Brands need to be careful about how they target those mobile users and how much knowledge they reveal about them.


**Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily.


**Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.


**Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.


**While 30% of survey respondents said they want offers to be located nearby, two-thirds said they don’t want brands knowing their whereabouts.


**More than half worry about their credit card information being stolen, and nearly half fret the risk of signing up for fake websites.


Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"


Read full article here: [http://on.mash.to/wTJ5Cg]

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The digital wallet and the future of payments [infographic]

This was posted by Guy Kawasaki and there are statistics about this exploding industry that are very important for anyone doing business in today's marketplace.


What caught my attention:


The Ripe Age for Mobile Transactions:


**People between the agess of 20 and 44 appear to be most interested in mobile transactions such as mobile banking, payments, coupons and shopping


**Mobile Spending


*Clothes at a retailer

*phone bill at a local wireless store

*coffee at a local coffe shop

*sofa at a furniture store

*taxi ride


**Things are just getting started - obstacles to mobile payments is a security issue but that happened with the web as well, it's still early but the statistics on the digital wallet in the future are staggering.


Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"


See infographic here: [http://bit.ly/tMDiEo]


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