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Infographic: The Mobile World In 60 Seconds

Infographic: The Mobile World In 60 Seconds | Mobile Marketing Strategy and beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds. is absolutely fascinating!



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe.


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
Rescooped by janlgordon from All about Location Based Services
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Location-Based Services Can Put Businesses on the Map

Location-Based Services Can Put Businesses on the Map | Mobile Marketing Strategy and beyond | Scoop.it
The location services reward the businesses with the most check-ins by ranking them higher in their search results. Have they worked for your business?


All the services offer businesses free window clings and stickers to encourage check-ins to get specials and find friends. They also provide merchants with check-in data, giving businesses valuable insights about their customers.


**Foursquare’s merchant dashboard summarizes total daily check-ins, recent and most frequent visitors, visitors’ gender and most popular time of day for check-ins. You can also see how many of your customers who check in are broadcasting their whereabouts on Twitter and Facebook.


**To determine which promotions will drive the most traffic, try scanning your Facebook and Twitter pages and those of your competitors to see what product or service people are talking about.


**Determine what you can afford to promote with discounts or freebies and target those for promoting. And when you sign up for these platforms, really commit to supporting them. Be sure you make time to work them, frequently pushing out updates and engaging with your audience.


http://nyti.ms/plRtqm


Via Pekka Puhakka
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More Than Half of U.S. Smartphone Owners Use Location Services

More Than Half of U.S. Smartphone Owners Use Location Services | Mobile Marketing Strategy and beyond | Scoop.it
Of people who own smartphones in the United States, 55% use the device for some kind of location-specific task, according to a study published today by the Pew Internet and American Life Project.

 

Of people who own smartphones in the United States, 55% use the device for some kind of location-specific task, according to a study published todayby the Pew Internet and American Life Project. In total, 23% of all American adults use location services on their phones or via social media sites on the desktop.

 

Does this mean that Americans are suddenly check-in-happy Foursquare fanatics? Not quite. The survey's definition of "location services" is pretty broad. The majority of respondents who said they participated in such an activity were referring to things like mapping out directions or receiving location-based recommendations on their phones.

 

http://www.readwriteweb.com/archives/more_than_half_of_us_smartphone_owners_use_location_services.php

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How to Leverage the Immediacy of Mobile Marketing

How to Leverage the Immediacy of Mobile Marketing | Mobile Marketing Strategy and beyond | Scoop.it
This post gives you great information on how to market to the mobile user in real time. This article was originally written for and appeared in Fashion's Collective (www.fashioncollective) by Scott Forshay. (@mobiluxe on twitter)

Great information!

Excerpt:
Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment.

The mastery of managing high levels of volatility will prove to be of great worth. The opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium.

http://mobiluxe.wordpress.com/2011/08/01/leveraging-mobile-to-market-in-the-moment
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The Growth of Social Media on Mobiles

The Growth of Social Media on Mobiles | Mobile Marketing Strategy and beyond | Scoop.it

This piece was written by Ruhani Rabin on his blog


Intro:


These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.


Here are a few statistics on social media engagement on mobile and who's doing it.


**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.


**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.


**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.


Read full article [http://bit.ly/uqQOgx]

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Don't Make These 9 Mobile Marketing Mistakes

Good information for B2B marketers. The mental block that B2B marketers have revolved around is the perception that mobile is purely a consumer play.

 

Intro:

 

As technology continues to grow at a rapid pace, your marketing approaches must continue to evolve and adapt.  Mobile devices are becoming the primary communication tool for 50% of all execs who say they prefer making purchases on mobile web vs phone.

 

"We're in the early innings of a massive phenomenon," said Mary Meekerrecently in regard to the mobile revolution. Mary has been dubbed "Queen of the Net" by Barron's Magazine and is a well-known venture capitalist.That said, B2B companies have been slow to move into mobile, which is concerning since mobile is especially pervasive in this market segment.

 

On the contrary, 72% of the U.S. workforce is mobile according to IDC, and Forbes tells us that more than 70% of executives under age 40 classify mobile as their primary communications tool, with 50% of all execs preferring business purchases on mobile web vs. phone.

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/24227/9-B2B-Mobile-Marketing-Mistakes-to-Avoid.aspx#ixzz1XK50h0aR

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How mobile, apps and social media have changed the restaurant industry

How mobile, apps and social media have changed the restaurant industry | Mobile Marketing Strategy and beyond | Scoop.it

Exciting for restaurants and consumers, amazing opportunities for people in the mobile media/marketing business.

 

Intro:

 

"10 years ago the restaurant industry was simple. Once every couple of months a food critic would come along and you would cook your best food and await the review in the newspaper with ...

 

http://thenextweb.com/socialmedia/2011/08/08/how-mobile-apps-and-social-media-have-changed-the-restaurant-industry/?awesm=tnw.to_1AHkn

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