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Infographic: Android’s rise to the top

Infographic: Android’s rise to the top | Mobile Marketing Strategy and beyond | Scoop.it

This was posted by Dusan Belic and Cricket Communications prepared the following infographic to show us the rise of Android. As you're about to see, Google is about to rule the world.


Monday, October 24th, 2011 at 2:48 AM


Google’s Android platform is rapidly rising to the top.


Two years ago it was far, far away from Apple’s iOS and soon enough, it will be the most widely used mobile platform. So how did they do it? Lots of hard work, a bit of luck and the fact that competition (aside from Apple) was pretty passive…


However, the idea here is not to tell you the story – but to show you the facts via infographic (prepared by Cricket Wireless) that will most certainly explain things much better than I could. Here comes…


http://bit.ly/rREhad

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Smartphones Go From Techie Tools To Almost Mainstream Devices

Smartphones Go From Techie Tools To Almost Mainstream Devices | Mobile Marketing Strategy and beyond | Scoop.it

Great information and statistics on mobile usage!

 

Intro:

 

"Millennial Media is using its 50th mobile intelligence report to look at some of the changes that have occurred since the company began its reports in March 2009.

 

It’s a given that the mobile world is transforming before our eyes with the emergence of smartphones and tablets. But sometimes, it’s good to take a second and look at how it’s all evolving.That’s what mobile advertising company

 

Millennial Media has done with its 50th mobile intelligence report, which highlights some of changes that have occurred since the company began its S.M.A.R.T. and Mobile Mix reports in March 2009. It’s an arbitrary point in time, but it marks an era in which the smartphones have gone from techie tools to almost mainstream devices.

 

http://gigaom.com/2011/08/12/how-the-mobile-landscape-changed-in-the-smartphone-era/

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How mobile, apps and social media have changed the restaurant industry

How mobile, apps and social media have changed the restaurant industry | Mobile Marketing Strategy and beyond | Scoop.it

Exciting for restaurants and consumers, amazing opportunities for people in the mobile media/marketing business.

 

Intro:

 

"10 years ago the restaurant industry was simple. Once every couple of months a food critic would come along and you would cook your best food and await the review in the newspaper with ...

 

http://thenextweb.com/socialmedia/2011/08/08/how-mobile-apps-and-social-media-have-changed-the-restaurant-industry/?awesm=tnw.to_1AHkn

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How to blend mobile marketing with social media

How to blend mobile marketing with social media | Mobile Marketing Strategy and beyond | Scoop.it
Fantastic article about this evolving topic of integrating social media with mobile. It's so full of great observations and suggestions, I'll just let you read more, here's an excerpt:

“Mobile is the glue” that binds a person’s online life to their real-world activities, argued Tim Hayden, chief marketing officer and co-founder of 44Doors, at a recent BlogWorld and New Media Expo session.

But before a business can take advantage of the power of mobile, it needs to optimize its marketing efforts to reach customers on the move, Hayden said. Having an integrated mobile strategy allows customers to easily share brand experiences, lets companies tailor content and gives both sides a way to keep conversations alive following real-world interactions, he argued.

http://bit.ly/jKhAcc
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A Third of People Completely Lost Without Their Smartphones, Survey Says

A Third of People Completely Lost Without Their Smartphones, Survey Says | Mobile Marketing Strategy and beyond | Scoop.it

The latest information on cell phone usage vs smartphones, great article, lots of good information!

 

Intro:

 

Pew Research Center's Internet and American Life Project did a survey on how American's interact with their cellphones in their day-to-day life. Pew says that nearly 83% of the U.S. population owns cellphones, 35% of which are smartphones (as of May 2011) and that the most popular ways to use the device are for text messaging and taking pictures.

 

The study shows how cellphone usage (especially smartphones) is changing the dynamic of how people interact with the world around them. Think back five or 10 years - how has the way you interact with media, knowledge and people changed because of the cellphone in your pocket?

 

http://www.readwriteweb.com/mobile/2011/08/a-third-of-people-completely-l.php

 

 

 

 

 

 

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Cloud Computing & Streaming Of Everything Will Change Media Forever

This is not new information, it's still in its infancy but there will be no avoiding it, this is in everyone's future. Word of caution, never have all your data in one place so do keep your own backup on a hard drive of everything no matter what.

 

Can you imagine paying a subscription fee and all your data is delivered to you on demand, no downloading on your hard drive, no losing information, consuming content wherever you want it, smartphone, Ipad, computer, whereever......Early adaptors are using this technology now.

 

Here's an excerpt:

 

This isn't streaming as you've thought of streaming to date.

 

Amongst media and marketing professionals, the idea of streaming is more commonly thought of as a way to broadcast live where the data and information is never stored on the consumer's hard drive - they can simply enjoy the content (text, images, audio and/or video) live and "in the moment." That is the streaming of yesterday.

 

The streaming of today looks very different. Take a look at what Apple is attempting with their upcoming iCloud product. The idea is that all of your content (or the data you used to save on your hard drive) will now be stored "in the cloud." This way, whether you're opening your laptop, tinkering with your iPad or roaming with your iPhone, the content that you want can be streamed from one central location and acts as if it is resident on your hard drive (it's also pretty great if your hardware crashes... now you won't lose everything).

 

Now, push this even further and imagine that your content is not just the things you have downloaded to date, but it now becomes anything and everything that can be sold via iTunes (and beyond). Suddenly, the notion of streaming has a new paradigm. The world's catalogue of content is now your catalogue.

 

http://www.twistimage.com/blog/archives/cloud-computing-and-the-streaming-of-everything-will-change-media-forever/

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10 Major Mobile Learning Trends to Watch For

10 Major Mobile Learning Trends to Watch For | Mobile Marketing Strategy and beyond | Scoop.it

This is the future, perhaps it will give you some ideas of how you might market you product or service on mobie, or better yet, create something that doesn't exist yet.

 

Intro:

 

Technology has been used in the classroom for decades now. But with the advent of cloud computing and the proliferation of smaller, more portable computers and Internet-capable devices, it’s now possible to bring the classroom into the technology instead. Mobile learning, focuses on learning through mobile devices, allowing learners to move about in a classroom or remotely learn from the location of their choice. The movement has gained a lot of steam in recent years, and despite some criticisms, isn’t likely to fade fast – especially as new technologies that make mobile learning more practical continue to emerge and the popularity of remote learning opportunities like online colleges continue to grow.

 

http://mindshift.kqed.org/2011/07/10-major-mobile-learning-trends-to-watch-for/

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