Mobile Marketing Strategy and beyond
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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Mobile Marketing Strategy and beyond | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog


On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.


Here's what caught my attention:


****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 


****68% said they were unprepared for the explosion of Social Media


****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!


****80% identified mobile apps and 72% stated that tablet apps are priorities going forward


****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.



There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.


Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"


Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]

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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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There is No Excuse for Ignoring Mobile – Even in B2B PR and Marketing

There is No Excuse for Ignoring Mobile – Even in B2B PR and Marketing | Mobile Marketing Strategy and beyond | Scoop.it
Today I read an article on the BBC that said almost half of internet users in the UK access the internet via a mobile phone.

 

Today I read an article on the BBC that said almost half of internet users in the UK access the internet via a mobile phone. Selfishly, I then looked for global stats to support my opinion that more people are taking to the phone to view company information on the internet.

 

I’ve been preaching this to clients ever since I got my first BlackBerry. Turns out—I’m right! There are more than 5.3 billion mobile subscribers (nearly 77 percent of the world’s population) accessing data via mobile devices. There are probably a few more now since that data was from mid-2010, only a few months after the introduction of the iPad.

 

Don’t get lulled into the mistaken impression that most mobile users are searching for restaurants and retail stores on their phones. Yesterday I referenced a presentation that proved there is a lot of B2B buying activity going down on the internet. There is no reason to assume that’s not the case with mobile. Particularly because mobile users are most often frequenting social media sites–which is primarily where the B2B buying is occurring.

 

http://www.business2community.com/b2b-perspective/there-is-no-excuse-for-ignoring-mobile-even-in-b2b-pr-and-marketing-055202

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Must-Have Mobile Tech Tools for Entrepreneurs

Must-Have Mobile Tech Tools for Entrepreneurs | Mobile Marketing Strategy and beyond | Scoop.it
Find out how you can get work done wherever you go, from storing data and making payroll to tracking auto mileage and accepting credit-card payments.

The good news is there are now software applications for—you guessed it—just about all of that. Increasingly, the development community has fashioned mobile programs for small-business owners, recognizing that on-the-go is simply part of running a modern enterprise, according to Ramon Ray, editor of Smallbiztechnology.com, a tech website. "They're all about speed, efficiency and serving customers better," he says. "They enable small businesses to do big things."

http://bit.ly/m6S6kj
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Capturing all your browsing data: the difference between Amazon’s Silk and Opera Mobile

Capturing all your browsing data: the difference between Amazon’s Silk and Opera Mobile | Mobile Marketing Strategy and beyond | Scoop.it

**How this relates to gathering consumer data and monetizing it, not least through targeted advertising, will be one of the biggest spaces to watch in coming months and years.


There are two key differences between the companies behind Opera Mobile and Silk:


1. Their motivations
2. The way their motivations are perceived


While Amazon is generally viewed somewhat less negatively than Facebook and Google on privacy, that may change. No one doubts the profit motive of Amazon, or the depth of their desire to dominate the Universe, which is probably on a par with its aforementioned peers.


As such, whatever Amazon’s motives and the reality of Chris Espinosa’s analysis, there is likely to be pushback if Amazon overuses the browsing data it is gathering.

While Opera is very well regarded, it is a publicly listed company, and presumably its shareholders want it to make money. As such, it may need to look at the full commercial potential of the data it is gathering.


In a broader context, the mobile browser landscape is getting increasing diverse, reflecting how dynamic the space is, and of course the extraordinary value of the space as people shift their online activities to the mobile space.


http://rossdawsonblog.com/weblog/archives/2011/09/capturing-all-your-browsing-data-the-difference-between-amazons-silk-and-opera-mobile.html

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Cloud Computing & Streaming Of Everything Will Change Media Forever

This is not new information, it's still in its infancy but there will be no avoiding it, this is in everyone's future. Word of caution, never have all your data in one place so do keep your own backup on a hard drive of everything no matter what.

 

Can you imagine paying a subscription fee and all your data is delivered to you on demand, no downloading on your hard drive, no losing information, consuming content wherever you want it, smartphone, Ipad, computer, whereever......Early adaptors are using this technology now.

 

Here's an excerpt:

 

This isn't streaming as you've thought of streaming to date.

 

Amongst media and marketing professionals, the idea of streaming is more commonly thought of as a way to broadcast live where the data and information is never stored on the consumer's hard drive - they can simply enjoy the content (text, images, audio and/or video) live and "in the moment." That is the streaming of yesterday.

 

The streaming of today looks very different. Take a look at what Apple is attempting with their upcoming iCloud product. The idea is that all of your content (or the data you used to save on your hard drive) will now be stored "in the cloud." This way, whether you're opening your laptop, tinkering with your iPad or roaming with your iPhone, the content that you want can be streamed from one central location and acts as if it is resident on your hard drive (it's also pretty great if your hardware crashes... now you won't lose everything).

 

Now, push this even further and imagine that your content is not just the things you have downloaded to date, but it now becomes anything and everything that can be sold via iTunes (and beyond). Suddenly, the notion of streaming has a new paradigm. The world's catalogue of content is now your catalogue.

 

http://www.twistimage.com/blog/archives/cloud-computing-and-the-streaming-of-everything-will-change-media-forever/

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