Mobile Marketing Strategy and beyond
5.9K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Cloud Computing & Streaming Of Everything Will Change Media Forever

This is not new information, it's still in its infancy but there will be no avoiding it, this is in everyone's future. Word of caution, never have all your data in one place so do keep your own backup on a hard drive of everything no matter what.

 

Can you imagine paying a subscription fee and all your data is delivered to you on demand, no downloading on your hard drive, no losing information, consuming content wherever you want it, smartphone, Ipad, computer, whereever......Early adaptors are using this technology now.

 

Here's an excerpt:

 

This isn't streaming as you've thought of streaming to date.

 

Amongst media and marketing professionals, the idea of streaming is more commonly thought of as a way to broadcast live where the data and information is never stored on the consumer's hard drive - they can simply enjoy the content (text, images, audio and/or video) live and "in the moment." That is the streaming of yesterday.

 

The streaming of today looks very different. Take a look at what Apple is attempting with their upcoming iCloud product. The idea is that all of your content (or the data you used to save on your hard drive) will now be stored "in the cloud." This way, whether you're opening your laptop, tinkering with your iPad or roaming with your iPhone, the content that you want can be streamed from one central location and acts as if it is resident on your hard drive (it's also pretty great if your hardware crashes... now you won't lose everything).

 

Now, push this even further and imagine that your content is not just the things you have downloaded to date, but it now becomes anything and everything that can be sold via iTunes (and beyond). Suddenly, the notion of streaming has a new paradigm. The world's catalogue of content is now your catalogue.

 

http://www.twistimage.com/blog/archives/cloud-computing-and-the-streaming-of-everything-will-change-media-forever/

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Importance of Curation in a Successful Mobile Content Strategy

The Importance of Curation in a Successful Mobile Content Strategy | Mobile Marketing Strategy and beyond | Scoop.it
An excerpt from the article:

Curation in relation to content strategy is the process of selection of and presentation of the content that will be used. How does a mobile learning strategy that includes content curation help? Think for a moment about the worst-case scenario. This is the proverbial “drinking from the firehose.” A real world example: envision a Content Management System with 200,000+ unique nodes or pieces of information with all of it laid out for every visitor to the website, regardless if that user is using a PC or a mobile device. This type of content strategy, or rather, lack of, creates the endless category tree user interface (UI) design pattern and requires ceaseless querying to return the newly filtered result-set as the user traverses the information on a mobile device. The primary alternative to a browsing experience, the search, can be hit-or-miss depending on your content indexing and the search capabilities of the platform being used. Relying on this as a key use case to overcome the flood of content is not wise.
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Mobile Content Curation Platform for the Starbucks Digital Network

Mobile Content Curation Platform for the Starbucks Digital Network | Mobile Marketing Strategy and beyond | Scoop.it
Brilliant and the first of many retailers and brands to follow: Here's an excerpt from the article:

Starbucks had a vision for a different kind of in-store Wi-Fi experience; one that was a digital reflection of Starbucks renowned third place experience. Tasked with that mission while delivering on customer needs surfaced during primary research, Blast Radius leveraged the brand’s strong heritage in high quality content curation (from music to causes) to develop the Starbucks Digital Network. This digital destination is a new form of competitive differentiation and a place to help customers stay connected, inspired and entertained.

Available only in-store through the Starbucks Wi-Fi network, the Starbucks Digital Network offers customers access to hand-picked, multi-media content from content providers such as the Wall Street Journal, New York Times, Zagat and Apple that is either premium or normally behind a pay wall. With a daily collection of premium content across six channels—News & Sports, Entertainment, Wellness, Business and Careers, My Neighborhood and the personalized Starbucks channel—customers are able to enjoy a perfect complement to their Starbucks® coffee, absolutely free.

A GAME CHANGER

The Starbucks Digital Network is the first offering of its kind, and has immediately differentiated Starbucks from the many other retailers offering free Wi-Fi, raising the bar beyond its competitive set. The response has been enthusiastic:

Favorable mentions in the press from The New York Times to Mashable and Wired
Customer feedback has been overwhelmingly positive
Customer engagement metrics are on target

Starbucks and the Starbucks logo are trademarks or registered trademarks of Starbucks Corporation.

Available only in-store through the Starbucks Wi-Fi network, the Starbucks Digital Network offers customers access to hand-picked, multi-media content.
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

News Brands Confront the Rise of Mobile Curation Apps | Viewpoint - Advertising Age

News Brands Confront the Rise of Mobile Curation Apps | Viewpoint - Advertising Age | Mobile Marketing Strategy and beyond | Scoop.it
Excerpt from the article: By Steve Rubel

On the internet your competition is always a click away. This has long been a reality in the news business. But now it's worse.

Suddenly media brands are facing increased competition from an array of upstart curators that are growing in popularity. These services, which include Flipboard, Feedly, Zite, Pulse and News360 (a Russian app that's my personal favorite), curate and organize news from hundreds of sources often by topic into rich displays that are available on virtually every mobile platform. Some of these tap into your social network to make the experience even more personal. All make it easy to share.

These automated-curation tools aren't just for news in text format, either. There's also a group of services like Squirrel, TuneIn and ShowYou that are helping us find relevant audio and video content too.

Together, they are slowly doing to news what Pandora, GrooveShark, Lastfm and Spotify did to music -- further disrupting it by shifting power to the curators.

There are three underlying trends that are driving their rapid rise.

First, there's the proliferation of mobile devices. For many, smartphones and tablets are becoming the primary gateway to news and information.



more...
No comment yet.