Consumers demand personalized, relevant content from mobile marketing | Mobile Marketing Strategy and beyond | Scoop.it

Great news for you if you're in the mobile media business.

 

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"Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages".

 

Consumers demand personalized, relevant content from mobile marketing

Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages.

 

Web-enabled cellphones enable brands to reach consumers anytime, anywhere, but a new study conducted by Communispace indicates these individuals are more accepting of personalized, relevant content than generic broadcast messages. This suggests that content marketing may be the most effective way to reach on-the-go prospects.

 

The key to marketing to mobile consumers is respecting their time. When consumers are using their phones to connect to the web, they want to browse content in a way that prioritizes relevant and personalized experiences, enabling them to glean information quickly and get back to the real world.

 

http://www.brafton.com/news/consumers-demand-personalized-relevant-content-from-mobile-marketing