Is That a Brand in Your Pocket? - Beneath the Brand | Mobile Marketing Strategy and beyond | Scoop.it
Great observations, lots of good information.

Excerpt:

Is That a Brand in Your Pocket?

Not since the proliferation of the PC has a single technological advancement come along with more potential to change not just the competitive marketplace, but the entire nature of the consumer landscape. The fact is that this revolution, unlike the PC explosion of the late '80s and '90s, is being largely driven by user demand for content and functionality, not corporations and marketers pumping what they see fit through a one-way channel. For that reason alone, we see so many organizations scrambling to catch up to the mobile technology bullet train that keeps moving increasingly faster.

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