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Location, Location, Location – Geo-marketing & Why it Matters [Infographic]

Location, Location, Location – Geo-marketing & Why it Matters [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen.


As the world changes and as new technology emerges, the phrase seems to have taken on new meaning.


**Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly.


Here are a few very significant statistics that caught my attention:


63% of smartphone users frequently use apps that require them to give their location (2010)


Local online advertising expected to grow 255% to $35b by 2014 (U.S.)


90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011).


65% of companies are focusing on geographical context for their mobile marketing tactics (2011).


See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]

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Dea Elmi's comment, November 28, 2011 5:20 PM
location location location baby, got to read up and study more on this topic, great article thank you!
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Digital Disruption is Increasing - What You Need To Know

Digital Disruption is Increasing - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

Welcome to a world of disruption, with twists of generational difference, tectonic ad spend changes, and lots of confused citizens.


Ken Doctor wrote this great piece — author of Newsonomics and longtime watcher of the business side of digital news


It was hard to decide what to excerpt, it was so good.......


Intro:


Okay, it’s 11 p.m., and you are in bed.


What do you reach for? There’s no wrong answer here, but if you are in the news/information mode, you may reach for your Android smartphone or scoop up your iPad. So many choices, at this oddly news-consuming time of day. We know that evening is when tablet usage peaks, and, yes, such companies as Zite tell me that 11 is a top hour.


Digital disruption is now increasing. Audiences are even more up for grabs than they were a couple of years ago.


As Ipsos OTX President Bruce Friend recently put it: iPhones and Androids are, yes, our lovers. “It’s almost always turned on. It never leaves you. You have an intimate relationship with it.” Yet love is so short-term these days: “The tablet is rapidly becoming a companion or even a competitor to the smartphone. Tablets reduce smartphone as entertainment devices. The tablet will take the place of that.”


We’ve got so many emerging studies of our fast-changing habits that comparing them can leave you dazed and confused. What they all add up to, though, is a simple learning: Digital disruption is now increasing.


Let’s look at some of this emerging data, and begin to make sense of what it means and where revenue is likely to flow into the next several years, in the newsonomics of disruption.


http://www.niemanlab.org/2011/09/the-newsonomics-of-disruption/

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Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company

Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company | Mobile Marketing Strategy and beyond | Scoop.it

 

"Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will become a mobile company."

 

****Based on recent announcements it appears that’s precisely where they’re headed and mobile marketing and mobile advertising folks would be wise to pay close attention.

 

 

Back in July Facebook announced the creation of a non-smartphone app called ”Facebook for Every Phone.”

 

****The app is compatible with 2,500 different feature phones or non-smartphones and provides these folks with a similar experience to smartphone users, offering standard Facebook features like the News Feed and Inbox but also letting users upload photos and find friends from their phone contacts.

 

** Briliiant idea for not all of us have smartphones but many of us love Facebook and love to share and post and “Like” our favorite brands.

 

curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"

 

http://www.business2community.com/facebook/what-the-facebook-mobile-changes-mean-to-marketers-and-advertisers-069150

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Social Media is The Top US Mobile Content Category

Social Media is The Top US Mobile Content Category | Mobile Marketing Strategy and beyond | Scoop.it
For those of you who are in the mobile business and others who just want to stay informed, this article is informative and exciting! The mobile media business is evolving and this article really shows you what's hot, where things are headed.............



Mobile - As mobile adoption grows rapidly in the US, so does mobile content consumption, which recorded double-digit year-over-year (YOY) growth across all major categories as of March 2011 with social networking ...

http://bit.ly/jtmkvc
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