the evolving consumer
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How does Google influence the retail customer journey?

How does Google influence the retail customer journey? | the evolving consumer | Scoop.it
Google has a big impact on the retail shopping journey, both online and off.
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What do you know about your own KPIs? - PBLScoreCard Business ScoreCard Software

What do you know about your own KPIs? - PBLScoreCard Business ScoreCard Software | the evolving consumer | Scoop.it
What do you know about your own KPIs?

Let’s assume you have a list of 15 KPIs. You do what you were trained to do and review them thoroughly once a month. You scan through the results, find as many green-colored items.....

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Are you driving the right behaviors?  Are your metrics driving changes in numbers or behaviors that lead to changes in numbers? How is accountability linked?

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How Location-Based Apps Will Shape the Future of Shopping - The Crux | DiscoverMagazine.com

How Location-Based Apps Will Shape the Future of Shopping - The Crux | DiscoverMagazine.com | the evolving consumer | Scoop.it
From hyperlocal ads to aisle-by-aisle store maps, merchants are using smartphones to track shopping habits in ever-growing detail. (The next frontier for mapping apps?
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Big Data - From Descriptive to Prescriptive - Marketing Intelligence Professionals (MIProfs)

Big Data - From Descriptive to Prescriptive - Marketing Intelligence Professionals (MIProfs) | the evolving consumer | Scoop.it
Best Big Data Graphics
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Mobile Shopping applications | Matrix Software

Mobile Shopping applications | Matrix Software | the evolving consumer | Scoop.it
The smartphone market keeps rising and the proof are the estimates that are published continuously on this telecommunications sector and trend (- http://t.co/DyVaqv4yAb - #Android #App #Application...
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who's using devices for what, when and how does it influence shopping decisions?

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The smartphone and the customer journey: a Google perspective

The smartphone and the customer journey: a Google perspective | the evolving consumer | Scoop.it
Google has a unique viewpoint from which to look at mobile’s part to play in the customer journey.
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Caution: When KPIs Turn To Poison

Caution: When KPIs Turn To Poison | the evolving consumer | Scoop.it
Just imagine you put some KPIs in place and instead of measuring and improving performance, they lead to the opposite: A mindless chasing of numbers, resulting in reduced performance.KPIs (Key

Via Pantelis Chiotellis
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Agree.  Catch the torch analogy towards the end of the article ...

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Retail's BIG Blog | Five minutes with Nordstrom’s Vice President of Customer Experience

Retail's BIG Blog | Five minutes with Nordstrom’s Vice President of Customer Experience | the evolving consumer | Scoop.it
Nordstrom VP of Customer Experience Fayna Chandler explains how the Customer Experience Center brings innovative ideas to life for its customers.
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Nordstrom's new ideas and approach to innovation...

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“Swiping Is The New Liking” Now Applies To Shoe Shopping - TechCrunch

“Swiping Is The New Liking” Now Applies To Shoe Shopping - TechCrunch | the evolving consumer | Scoop.it
“Swiping Is The New Liking” Now Applies To Shoe Shopping
TechCrunch
Swipe right if you like. Swipe left if you don't.
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New app giving shoe addicts a new way to shop

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Amazon Introduces Dash Shopping Accessory, Adds Integration To AmazonFresh Android App

Amazon Introduces Dash Shopping Accessory, Adds Integration To AmazonFresh Android App | the evolving consumer | Scoop.it
Amazon wants to keep you spending money, and as a commerce company, it has the benefit of having no reason to hide this fact. Its recently announced FireTV... by Bertel King, Jr. in Accessories, Applications, News, Videos
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pretty convenient if it works as cleanly as it appears ...

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Six smartphone apps to make shopping easier - Buffalo News

Six smartphone apps to make shopping easier - Buffalo News | the evolving consumer | Scoop.it
Six smartphone apps to make shopping easier
Buffalo News
Shopping online at retailer websites is convenient and fun, but new apps for tablets and smartphones take it to a whole new level.
Dan Hinkel's insight:

next time you are out pay attention to how many people are using there phone as a tool ... if they cant put it down while they are shopping imagine how much they leverage before they arrive.

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