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What Makes A Great PPC Landing Page?

What Makes A Great PPC Landing Page? | The Eternal Social Season | Scoop.it
With paid traffic you need to ensure that your conversion rates are as high as possible. With SEO traffic it doesn't matter so much about optimizing con
Anneliz Hannan's insight:

Simplicity, clarity and no fuss access.

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The Eternal Social Season
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The Ultimate Cheat Sheet for Social Media Dimensions (Updated) | Likeable Media - A Social Media and Word of Mouth Marketing Firm

The Ultimate Cheat Sheet for Social Media Dimensions (Updated) | Likeable Media - A Social Media and Word of Mouth Marketing Firm | The Eternal Social Season | Scoop.it
The social media space is constantly changing.
Anneliz Hannan's insight:

Updated (09/19/14) cheat sheet.

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The Advanced Guide to Embedding Youtube Videos (Google Should Have Created) | Social Implications

The Advanced Guide to Embedding Youtube Videos (Google Should Have Created) | Social Implications | The Eternal Social Season | Scoop.it
We share Youtube videos all.the.time. When done wisely, embedding Youtube videos may help you a lot with reader engagement and leads.

But how much do we really know about embedding Youtube videos? Is it just this?
Share -> Embed -
Well, the truth is, you can get much more creative than that! Here's the indepth Youtube embedding guide Google should have created long ago!
1. Embed Code and Parameters
Since 2019 YouTube has supported a new HTML5-friendly player that works via iFrame.

Surprisingly, the player has a few fun options (which Youtube default interface chooses to ignore probably in the fear that the users will play too much). Here's what you can do with the iFrame player:

Color of the player: colors and themes

The player supports two themes: dark and light as well two colors: red and white.

Theme = the color of the controls
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How to Remove Fake Facebook Fans |

How to Remove Fake Facebook Fans | | The Eternal Social Season | Scoop.it
Do you want to get rid of fake Facebook fans on your page? This article shows how to sniff out those fake Facebook fans and ban them from your page.
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Fortune 500#8242;s Social Media Use Continues to Expand

Fortune 500#8242;s Social Media Use Continues to Expand | The Eternal Social Season | Scoop.it
Social media use is almost ubiquitous among the Fortune 500 and newer platforms are seeing fast-rising adoption rates, according to the latest study from the Center of Marketing Research at the University of Massachusetts Dartmouth. LinkedIn, measured for the first time this year, is easily the...
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18 Social Media Marketing Tips to Improve Your Marketing |

18 Social Media Marketing Tips to Improve Your Marketing | | The Eternal Social Season | Scoop.it
Are you looking for actionable social media marketing tips? This article shows 18 ways to improve your social media marketing and networking.
Anneliz Hannan's insight:

Great tips for improving your social media marketing.

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After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post - socialmouths

After 1.5 Million Posts Analyzed, Here is the Perfect Facebook Post - socialmouths | The Eternal Social Season | Scoop.it
How to craft the perfect facebook post based on word count, posting times, format, mood and other details
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The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)

The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All) | The Eternal Social Season | Scoop.it
Company blogging is broken. We're tricking ourselves into believing they're successful while ignoring the one sigal we have that tells us whether they're actually working.
Anneliz Hannan's insight:

Great debate on what are vanity metrics and importance of comments for blogging success.

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How to Create a Branded Short Link

How to Create a Branded Short Link | The Eternal Social Season | Scoop.it
By using your own custom branded short link, you reinforce your brand awareness, as well as ensure that you're taking full advantage of all the benefits shortened links offer. Learn how!
Anneliz Hannan's insight:

Super tutorial for branding your links. 

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Canada’s anti-spam legislation is now in effect.

Canada’s anti-spam legislation is now in effect. | The Eternal Social Season | Scoop.it
Find out what that means for you!
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Content, Trust, and the Power of Influence by @crestodina

Content, Trust, and the Power of Influence by @crestodina | The Eternal Social Season | Scoop.it
The power of influence means we buy when an influencer says buy and we don't when they complain. This can sometimes affect your organization negatively.
Anneliz Hannan's insight:

Interesting research about the affect of reviews on buying decisions especially that effect on behavior and that 'the person who posted the negative message is actually likely to spend more with that brand."

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The Website Content Development Process

The Website Content Development Process | The Eternal Social Season | Scoop.it
There is a very specific process content development for a website must undergo. With the help of Orbit Media Studios, we've outlined it for you here.
Anneliz Hannan's insight:

The kind of marriage that makes for a very pretty baby in the carriage.

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E-List Hunter's curator insight, June 17, 2:35 AM

Great Content will be shared for target audience will drive the traffic and generate revenue for an organization development..some social media solution will drive the traffic for your business website..

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New Facebook page layout: 18 things you need to know

New Facebook page layout: 18 things you need to know | The Eternal Social Season | Scoop.it
Finally! It’s rolling out to everyone: the New Facebook Page layout that was originally announced in March is going to be released to all pages
Anneliz Hannan's insight:

Nice walk through of the new Facebook Page layout with Emeric Ernoult.

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Recognizing The World's Top 40 Social Marketing Talent

Recognizing The World's Top 40 Social Marketing Talent | The Eternal Social Season | Scoop.it
Hiring talent with ‘Klout’ is a double-edged sword. Some employers believe influencers make excellent candidates because they are natural sharers and outspoken community builders that can add a ton of value inside an organization and out. Others are deeply concerned about the risks of hiring influencers.  According to one prominent [...]
Anneliz Hannan's insight:

Great list to subscribe to in one click. 

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Facebook Valuation Tops $200 Billion

Facebook Valuation Tops $200 Billion | The Eternal Social Season | Scoop.it
Facebook's valuation tops $200 billion, via @BBGVisualData
Anneliz Hannan's insight:

Amazing, valuation surpasses IBM and Oracle market caps

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30 Little-Known Features of Facebook, Twitter, and More

30 Little-Known Features of Facebook, Twitter, and More | The Eternal Social Season | Scoop.it
The hidden and little-known features of all six major social media sites: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram.
Anneliz Hannan's insight:

Great list of tips from Buffer's Kevan Lee

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No More Click Bait: Facebook Explains How to Share Links

No More Click Bait: Facebook Explains How to Share Links | The Eternal Social Season | Scoop.it
Facebook is rolling out changes to the way links -- particularly from brands -- are distributed in the News Feed. Stop whining and read...
Anneliz Hannan's insight:

Great ending on Twitter "Stop Chasing An Algorithm"

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LinkedIn's SlideShare Goes Completely Free

LinkedIn's SlideShare Goes Completely Free | The Eternal Social Season | Scoop.it

Slideshare, a platform owned by LinkedIn for sharing presentations, documents, infographics and other files, is now completely free to use.

 

As TechCrunch notes, the optional Pro tiers that existed before have been stripped out and premium features, including analytics, profile customization and private uploads, are being opened up to all users.

 

New and existing “free” users won’t receive all these goodies straight away, however. SlideShare will be rolling out one new feature every month, starting in September. They haven’t announced the order, or when the roll-out will be completed, but presumably it’s been done to keep newcomers engaged....


Via Jeff Domansky
Anneliz Hannan's insight:

Can't wait to get the rollouts.

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Jeff Domansky's curator insight, August 24, 10:51 AM

Just in case you missed the memo LOL. No excuse not to add SlideShare to your content marketing program.

Steve Cassady's curator insight, August 24, 8:42 PM

Great News when this is completely rolled out.  The enhanced analytics will be real helpful.

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How to Make Simple Animations for Social Media

Here's a very useful tool that will show you how to make simple animations for your social media channels. Well worth taking a look.
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How to Perform a Hashtag Search Across Multiple Channels

How to Perform a Hashtag Search Across Multiple Channels | The Eternal Social Season | Scoop.it
Are you looking to track the use of hashtags on the web, social media channels? Check out some hashtag search tools that will help
Anneliz Hannan's insight:

Great resources and review of tools for tracking hashtags and brand monitoring. 

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How to Use Twitter Cards | Setting Up Twitter Cards for Blog

How to Use Twitter Cards | Setting Up Twitter Cards for Blog | The Eternal Social Season | Scoop.it
How to setup and use Twitter Cards on your business blog. Use Twitter Cards to add additional text & an image to your blog post tweets, which can improve clicks.
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Infographic: Anatomy of the Perfect Mobile Email

Infographic: Anatomy of the Perfect Mobile Email | The Eternal Social Season | Scoop.it
When crafting a mobile email, it's important to keep all things readable. Buttons and text should be the right size. There should be pinch and zoom required.
Anneliz Hannan's insight:

Great graphic for comparison.

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Screen Size Matters: Adapting Content Strategy for Multiple Devices

Screen Size Matters: Adapting Content Strategy for Multiple Devices | The Eternal Social Season | Scoop.it
Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
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Social & Digital Body Language - 105 Factors That Impact Business & Personal Brands | The Marketing Nut

Social & Digital Body Language - 105 Factors That Impact Business & Personal Brands | The Marketing Nut | The Eternal Social Season | Scoop.it
105 ways your digital body language impacts your brand and how your audience perceives you. Knowing your digital body language and consistently working to keep
Anneliz Hannan's insight:
An extensive inventory check list for your personal brand, digital programs and relationships.
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E-List Hunter's curator insight, June 17, 2:30 AM

Positive aspects for Brand promotion and they will get some sort of kick-start of getting good response for consumer side..

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The Rise of Online Harassment

The Rise of Online Harassment | The Eternal Social Season | Scoop.it
New poll reveals almost 50% of Americans under the age of 35 have been harassed online or known someone
Anneliz Hannan's insight:

This is a fascinating infographic to read through and a sad commentary on the state of our 'social' media. 

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Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar

Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar | The Eternal Social Season | Scoop.it
We're thrilled to announce version 3 of the MozBar for Chrome! Check out the functionality in this post; the Firefox add-on will follow soon.
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