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DiY Content Marketing System

How to Build a Do-it-Yourself (DiY) Content Marketing System to increase your social signals and social shares and get a better Google ranking as a result.

Via Neil Ferree
Anneliz Hannan's insight:

Setting Up Your Social Media Footprint - Great Demo

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Neil Ferree's curator insight, March 11, 2013 6:16 PM

Fast Foward to Slide #4 to access the Master Excel file on this 30,000 foot view on How to Build a Content Marketing System and how this PPT renders on Pinterest and Twitter

Neil Ferree's comment, March 13, 2013 1:03 PM
Thanks Anneliz

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The Eternal Social Season
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Online networking guide: 35 ways to connect with anyone through social media

Online networking guide: 35 ways to connect with anyone through social media | The Eternal Social Season | Scoop.it
They’re big names. They’re influential. They have an audience. You know who they are. And it would be great if you could connect with them.
Anneliz Hannan's insight:

Terrific plan by Andy Crestodina 

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Introducing Blappsta - Turn Your Blog into an App - Ep. 101

Introducing Blappsta - Turn Your Blog into an App - Ep. 101 | The Eternal Social Season | Scoop.it
At the CeBIT Global Conference, Neal got to meet the founder of Blappsta, a new app that makes it easy to turn your blog into a native app.
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13 Content Curation #FAILS - Heidi Cohen

13 Content Curation #FAILS - Heidi Cohen | The Eternal Social Season | Scoop.it
Have content curation fails? To meet your need more content, you use other people's content but it doesn't make your content marketing strategy succeed?
Anneliz Hannan's insight:

Some great tips by Heidi especially Nos.6, 7, 8.

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The Anatomy of a Perfect Web Page

The Anatomy of a Perfect Web Page | The Eternal Social Season | Scoop.it

Your headline is the most important piece of copy on your page.

 

In terms of user navigation, it needs to describe the content featured on the page, so that the user knows what to expect and is reassured that they are in the right place. 


Via Neil Ferree
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Neil Ferree's curator insight, February 25, 7:50 PM

Information Architecture (IA) is the organising and labelling of your website content to support usability and findability. You want to enable your users to find what they are looking for, whilst also funnelling them into the areas you want them to go. 


Navigation is fundamental to IA, and should be determined during the research and planning phase.

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Four Ways to Fight Content Thieves

Four Ways to Fight Content Thieves | The Eternal Social Season | Scoop.it
It doesn't matter if your content is widely read or it's a niche publication, the content thieves will get you. Gini Dietrich shares four ways to prepare.
Anneliz Hannan's insight:

How to put a plug in the scrapers who behave like scrappers of your content.

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Use Media Relations to Get on the First Page of Google

Use Media Relations to Get on the First Page of Google | The Eternal Social Season | Scoop.it
Sometimes just creating content isn't enough to gain expertise in the eyes of Google. You need to use good, ol' media relations to extend your reach.
Anneliz Hannan's insight:

Great 'how to' post on ranking high on Google search.

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Facebook Marketing Tips: The Best Advice, Tried-and-Tested

Facebook Marketing Tips: The Best Advice, Tried-and-Tested | The Eternal Social Season | Scoop.it
See our results from testing seven of the best Facebook marketing tips to get more clicks and views on your Facebook posts.
Anneliz Hannan's insight:

Fantastic analysis of what type of post gets the most clicks on Facebook. I need to become a night owl!

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The State Of Drug Use In America, In 9 Maps

The State Of Drug Use In America, In 9 Maps | The Eternal Social Season | Scoop.it
America just doesn't do drugs like it used to. From opiates to alcohol, American substance use has shifted drastically in recent decades.

1. Cigarette smoking has plummeted.


2. Alcohol consumption has, too.
Note: The National Institute on ...
Anneliz Hannan's insight:

Fascinating to look at high problem geographical areas and the changes in use of heroin and alcohol

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The Staggering Cost of Content Marketing (Infographic)

The Staggering Cost of Content Marketing (Infographic) | The Eternal Social Season | Scoop.it
How much money do you have to put into a serious content marketing campaign on Facebook? Here's one estimation.
Anneliz Hannan's insight:

Wow, Nestle spends $127, 500 per day on content marketing posts just for Facebook. No wonder they have a Nestle Crunch!

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Survey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROI

Survey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROI | The Eternal Social Season | Scoop.it
In a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report, revealing 77 percent
Anneliz Hannan's insight:

Measuring content effectiveness is challenging to more than I suspected!

 

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Local Search Ranking Factors 2014 - Local SEO and How to Rank in Google - Moz

Local Search Ranking Factors 2014 - Local SEO and How to Rank in Google - Moz | The Eternal Social Season | Scoop.it

Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?


Via Neil Ferree
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Neil Ferree's curator insight, October 13, 2014 7:23 PM

If you want your local listing to rank high in the local search results (and who doesn't) here's the top Moz metrics you need to know.

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A Complete Content Audit and Spreadsheet Template

A Complete Content Audit and Spreadsheet Template | The Eternal Social Season | Scoop.it
How to run a content audit on your blog and discover opportunities to improve social media sharing, optimization, and more.
Anneliz Hannan's insight:

Well isn't this special!

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The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics

The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics | The Eternal Social Season | Scoop.it
Who doesn't like a secret? Especially the single, most important content marketing secret to success for B2B companies. This year's Benchmarks, Budgets, and
Anneliz Hannan's insight:

If your sweet spot is stats and facts in content marketing, this post will keep you fat!

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The 33 Directories Every Start-Up Should Be Registered On

The 33 Directories Every Start-Up Should Be Registered On | The Eternal Social Season | Scoop.it
If you're a start-up are you listed on these 33 different directories? No, well you might want to get cracking, says David Arnoux
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How to Create a Social Media Report and Explain It to a Client

How to Create a Social Media Report and Explain It to a Client | The Eternal Social Season | Scoop.it
Buffer Social Open Overflow Happiness

social
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16 Ways to Use Social Media to Promote Your Event |

16 Ways to Use Social Media to Promote Your Event | | The Eternal Social Season | Scoop.it
Does your business conduct events? This article shares 16 creative ways to use social media to increase awareness, engagement and sales for your event.
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The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch

The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch | The Eternal Social Season | Scoop.it
Here is Orbit's website launch checklist. Actually, this is a combination of several checklists related to launching websites
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The Essential Cheat Sheet for Social Media Image Sizes

The Essential Cheat Sheet for Social Media Image Sizes | The Eternal Social Season | Scoop.it
Want to make the most of your online presence? Here's the ultimate social media image sizes guide for the top eight social networks.
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How to use Feedly

How to use Feedly | The Eternal Social Season | Scoop.it
Feedly is an excellent application for reading blogs / news sites you subscribe to. Check out how to use Feedly and all its cool features.
Anneliz Hannan's insight:

Some great tips on making the Feedly experience most useful

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | The Eternal Social Season | Scoop.it
Landing Pages for Content Marketing

Via Guillaume Decugis
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Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic

Terence's curator insight, January 9, 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.

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The Optimal Length for Every Social Media Update [Infographic]

The Optimal Length for Every Social Media Update [Infographic] | The Eternal Social Season | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Neil Ferree
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Neil Ferree's curator insight, October 21, 2014 6:29 PM

Do you consider the optimal number of words in your blog titles and email subject lines?


How about the amount of time it takes to read a SlideShare Deck or listen to a Podcast and these other social updates.

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My Top 25 Social Media for Business Quotes

My Top 25 Social Media for Business Quotes | The Eternal Social Season | Scoop.it
25 social media for business quotes from social media speaker and author of Maximize Your Social, Neal Schaffer.
Anneliz Hannan's insight:

Great posters for reference quotes, the above is my favorite.

 

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How To Setup Google Analytics

How To Setup Google Analytics | The Eternal Social Season | Scoop.it
Anneliz Hannan's insight:

Andy Crestodina always makes it so easy in his tutorials.

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9 Hot Mobile Apps for Instagram

9 Hot Mobile Apps for Instagram | The Eternal Social Season | Scoop.it
Interview post with world-leading expert in Instagram, Sue Zimmerman, where she shares the exact tools she uses for Instagram.
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Use Lead Magnets to Generate Qualified Leads

Use Lead Magnets to Generate Qualified Leads | The Eternal Social Season | Scoop.it
If you are charged with lead generation through content, consider using lead magnets with your landing pages. We walk you through how in three easy steps.
Anneliz Hannan's insight:

Great tutorial on how to set up your "lead magnets' and expand the life of your content. 

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