Social business is mostly stuck in first gear for many companies, an MIT report has found, but looking to marketing, sales and customer service departments, businesses can see examples of where it fits in, and can build from there. .
Weber Shandwick’s 2010 study, Socializing Your CEO: From (Un)Social to Social, was one of the earliest quantitative explorations of CEO engagement through social media. The analysis revealed that the majority of CEOs from the world’s largest companies – 64% – were not using social media. That is, they were not engaging online with external stakeholders and thus were missing out on opportunities to deepen their company reputations and customer relations.......
A segment of a social network (Photo credit: Wikipedia) The socially enabled enterprise—in which social extends beyond marketing and is integrated into multiple internal and external touch points in the corporate infrastructure—is beginning to materialize. ...
I'm behind on writing a bit as I've just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the...
In my opinion there are greater possibilities for using social media and communities within your organisation than their are in more traditional social networks such as Facebook and Twitter. However research shows that organisations that are successfully deploying these tools are very much in the minority.
Before leaping into the journey of becoming a social business there are 10 ‘commandments’ that I believe an organisation must embrace or they should not start the journey at all – it will be a total waste of time, effort and money.
Update on August 27th, 2012: Added Kenexa (by IBM), PowerReviews (by BazaarVoice), Stypi (by Salesforce), Involver (by Oracle), Threadsy (by Facebook) While investors want to get their returns, in the end, companies that put their customers first...
As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are trying to bridge the gap between IT and mobile. Social Media and mobile phones have become intertwined and created a new medium of corporate communications. But how are the IT departments of companies going to cope? How can they survive?
[The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations]
Right now, customers are sharing media and ideas on social technologies, in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we’ve seen before.
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy.
In the social business arena, many strategists and practitioners have learned to dance very well. Usually they do their best moves when asked, “What’s the ROI of Social Business?” From industry experts, to vendors, to practitioners you hear lots of soft benefits from people when asked this question....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.