On pourrait penser que le département Marketing et le département Risque d'une grande entrerprise n’ont rien en commun. Bien au contraire, ces 2 disciplines ont pour point commun de développer des « Customers Insights » sur base de données et d’analyses. Avec l’arrivée des big-data, cette convergence offre des nouveaux champs d’opportunités pour ces 2 disciplines.
Il est grand temps de réaliser des synergies entre ces départements afin d’avoir une compréhension approfondie des comportements du client et d’appliquer une analyse plus sophistiquée.
Tout comme notre méthode d’innovation qui a pour objectif de réduire les risques par une compréhension approfondie du comportement client. Plus d’info sur www.businessvaluedesign.be
Lean Start-up” make the process of starting a company less risky. The lean start-up movement is not only a buzzword. “New ventures of all kinds are attempting to improve their chances of success by following its principles of failing fast and continually learning. And despite the methodology’s name, in the long term some of its biggest payoffs may be gained by the large companies that embrace it” said Steve Blanks this articles”.
Jan Koum picked a meaningful spot to sign the $19 billion deal to sell his company WhatsApp to Facebook earlier today. Koum, cofounder Brian Acton and venture capitalist Jim Goetz of Sequoia drove a few blocks from WhatsApp’s discreet headquarters in Mountain View to a disused white building across the [...]
Les mécaniques du SEO sont en constante évolution, Google (par exemple) ne cessant d’améliorer ses algorithmes afin d’affiner les résultats de son emblématique moteur de recherche. Le site Positionly a réalisé une infographie intéressante sur les nouvelles logiques marketing à mettre en place afin d’optimiser son positionnement.
FinTech in Europe has never been more exciting. The continent’s ecosystem with innovative companies in emerging financial services has been a serious competition to the global financial industry giants with some of the most promising startups and FinTech “unicorns” coming from the region. Unicorns like Klarna, iZettle, Adyen, Funding Circle, TransferWise, POWA Technologies came from Europe as a proof of a strong standing of the market on a global arena.
The Lean Startup concept is an appropriate choice for creating new businesses through development of an already existing idea or vision. Design thinking, on the other hand, might be preferred if the right business idea has not been found yet and customer needs or problems are still vague. Therefore, both approaches should be
Paolo Lorenzoni, Project Lead & Business Designer at IDEO: Many lean startup practitioners have a tendency to treat everything as “pivotable.” This can be dangerous because it turns lean startup into a mechanistic trial and error exercise. The lack of intent makes it easy to get lost. To avoid this fate, it's helpful to anchor lean techniques around an observed human need, which is supplied by design thinking...
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly article.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.