Forgive my ignorance, but it was only until a few weeks ago that I really became interested in “Employer Branding”. In fact, my interest was sparked by a feature article in the Sydney Morning Herald on “the war for talent”.
What are you known for? How social media can helpWomen's AgendaKnowing what is out there on the web when people are looking for you – whether it is a future employer, a client, or even a new boyfriend – is critical to managing your brand.
Google, BMW rated most attractive employers by European business, engineering students ... That's the claim made by employer branding specialist Universum, although the link to the rankings it provided doesn't work yet.