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Google – Advance Missed Call Alert App for Android

Google – Advance Missed Call Alert App for Android | Smartphones | Scoop.it
What is probably the greatest invention of the past decade? No need to look too far, it’s that small device right beside you. Yes, the smartphone – which is revolutionizing the way we interact with...
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RFID Tags - Making Things Talk to Each Other

RFID Tags - Making Things Talk to Each Other | Smartphones | Scoop.it
Automation and digitization of everything has been common speak in the past decade. From cellular phones to smart phones and digital diaries to tablets, the world has seen tremendous change in the ...
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Google: Doing everything to end Anonymity on Internet

Google: Doing everything to end Anonymity on Internet | Smartphones | Scoop.it
You may have noticed that Google has made changes in it sign-up process and you have to provide a real name while signing up for any of its services. If you try to sign-up with a different name tha...
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Samsung: Combining Phonebook, Plan Organizer and GPS With Your Car

Samsung: Combining Phonebook, Plan Organizer and GPS With Your Car | Smartphones | Scoop.it
Samsung is working on a smart phonebook that we all can expect to find in next version of android, most probably Android-L. This smart phonebook gets updated automatically based on caller’s voice, ...
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Samsung: Your Camera is the New Mouse for Your Smartphone

Samsung: Your Camera is the New Mouse for Your Smartphone | Smartphones | Scoop.it
  Samsung is coming up with a new feature in their smartphones in which camera of your smart phone will act as its mouse. They have filed a patent application for this feature and this will al...
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Samsung – Use Your Smart Phone without Battery

Samsung – Use Your Smart Phone without Battery | Smartphones | Scoop.it
Samsung is coming up with a smart phone that doesn’t get shut down when its battery is removed and thus you can use smart phone without battery. This feature is going to convert Samsung’s smartphon...
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Mitsubishi - Building Automation System for Better Air Conditioning

Mitsubishi - Building Automation System for Better Air Conditioning | Smartphones | Scoop.it
Mitsubishi is developing a new AC control device that will help to maintain cooling in premises where multiple ACs are installed. This AC control device is a new product of Mitsubishi’s building au...
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LG's New Android App is Using Images to do Group Calls

LG's New Android App is Using Images to do Group Calls | Smartphones | Scoop.it
LG is coming with lots of new android apps in 2014 for their smartphones. They are coming with android alarm clock app that connects any other installed apps of your smart phone with alarm. They ar...
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Top 5 Killer Features of Apple OS X 10.10 Yosemite - International Business Times AU

Top 5 Killer Features of Apple OS X 10.10 Yosemite - International Business Times AU | Smartphones | Scoop.it
Khaleej Times
Top 5 Killer Features of Apple OS X 10.10 Yosemite
International Business Times AU
In addition, there is a wide range of productivity enhancement features added in the new OS X.
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Sony: Forget Passwords and Now Smile to Unlock Your Smartphone

Sony: Forget Passwords and Now Smile to Unlock Your Smartphone | Smartphones | Scoop.it
In one of our posts we mentioned about a fingerprint authentication system of Sony that Sony is implementing for their users. Sony is now coming up with new gesture and expression based security sy...
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Samsung: Camera with Illumination Sensor That Never Misses Any Shot

Samsung: Camera with Illumination Sensor That Never Misses Any Shot | Smartphones | Scoop.it
Has this ever happened with you that you saw a beautiful scene or something you wanted to capture, but you missed the opportunity as your smartphones camera was very slow to operate and had taken l...
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Google Driverless Car: Limiting Destination Abilities will Prevent Its Misuse

Google Driverless Car: Limiting Destination Abilities will Prevent Its Misuse | Smartphones | Scoop.it
In one of our past posts "The Driverless Car of Google Can Pick/Drop You from Anywhere"; we mentioned about the use of RFID tags and QR codes in the driverless car of Google. The RFID tags and QR c...
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Apple: Sports Friendly Earphones with Activity Monitoring

Apple: Sports Friendly Earphones with Activity Monitoring | Smartphones | Scoop.it
We all are health conscious now. Everyone wants to be fit and healthy. Some of us want to lose weight, some wants to increase stamina and some wants to increase their physical activities and overal...
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Apple: Now iPhone Will Take Care of You

Apple: Now iPhone Will Take Care of You | Smartphones | Scoop.it
Think of a situation where you were delivering an important presentation and forgot to put your phone on silent mode. You were presenting very important points of your project and all of a sudden y...
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Should I File A Trademark For my Blog?

Should I File A Trademark For my Blog? | Smartphones | Scoop.it
The internet is changing with the speed of light. In 1991, there was only one website and now we are going to approach 1 billion websites by the end of 2014. Millions of blogs exist across the Worl...
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Microsoft: Device That Behaves based on Your Mood

Microsoft: Device That Behaves based on Your Mood | Smartphones | Scoop.it
Microsoft is working on a mood driven device that works based on the emotional state of the user. Microsoft has filed a patent application for this concept. It uses its various sensors to determine...
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The 4 Things Digital Marketers are Missing - Marketo

The 4 Things Digital Marketers are Missing - Marketo | Smartphones | Scoop.it

Digest...

 

1. ROI-Driven Metrics

Some marketers claim that they can’t be held accountable for their marketing spends, but in 2014, every dollar needs to deliver a meaningful ROI. That’s why marketers must be able to directly correlate their marketing efforts to leads and sales, which is the backbone of Fathom’s ROI centric reporting. Website traffic gives you thrills, but revenue pays the bills.

 

2. Behavior-Based Marketing

Tools like Google Trends and Social Mention are a good place to start; personalization software can actually identify personal data, and then use it to inform user experiences in real-time.

 

3. Complete Alignment with Goals

Want a simple rule to separate valuable tools from flashes in the pan? Ask if your core client is reachable through this channel. For example, if your target is 60-year-old males with MBAs, Pinterest (where 80% of users are women), might not be your target audience.

 

4. A Willingness to Fail

To understand when you should cut a program, as opposed to saving that program, is to understand why it’s failing. For example, you may have a program that’s reaching its target audience successfully, but the messaging is wrong. This program is worth saving – just change the messaging and measure the results.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
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marketingIO's curator insight, July 2, 2014 5:19 PM

It's not a desire to fail, but not having a fear of it. Regardless, a complete testing and optimization program eliminates fear of failure (it's actually a requirement).

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Sony: Super Resolution Digital Zoom for Smartphones' Camera

Sony: Super Resolution Digital Zoom for Smartphones' Camera | Smartphones | Scoop.it
We recently found that Sony may soon add a super resolution zoom in their smartphones camera. USPTO awarded a patent to Sony that is explaining this concept. Sony is providing super resolution from...
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Google - Battery Saving Android App that Never Let Your Phone Die

Google - Battery Saving Android App that Never Let Your Phone Die | Smartphones | Scoop.it
Google is coming with a new battery saving android app for their smart phone. This new battery saving android app by Google is different from the current apps those are existing in the market. Goog...
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LG's New Diet Management App That Recommend and Suggests Food

LG's New Diet Management App That Recommend and Suggests Food | Smartphones | Scoop.it
LG is going to provide a new diet management app for their smart phone users. This is going to be a diet assistant for you. This android diet app of LG will also help you in weight management. You ...
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New iPhone 6 Rumors: What to Believe This Week - Gotta Be Mobile

New iPhone 6 Rumors: What to Believe This Week - Gotta Be Mobile | Smartphones | Scoop.it
iDigitalTimes.com New iPhone 6 Rumors: What to Believe This Week Gotta Be Mobile Apple's iPhone 6 rumors are a little more sparse this week, but there are some exciting new features both rumored and confirmed that eager buyers will want to know...
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Apple: Sports Friendly Earphones with Activity Monitoring

Apple: Sports Friendly Earphones with Activity Monitoring | Smartphones | Scoop.it
We all are health conscious now. Everyone wants to be fit and healthy. Some of us want to lose weight, some want to increase stamina and some wants to increase their physical activities and overall...
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Augmented Reality in Samsung - Just Capture An Image to Reach Anywhere

Augmented Reality in Samsung - Just Capture An Image to Reach Anywhere | Smartphones | Scoop.it
Samsung is combining augmented reality to provide a unique feature in their upcoming smart phone. A user can get information regarding his location just by capturing an image from his camera. For t...
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Google: Revolutionizing Google Maps with Traffic Information

Traffic congestion is one of the major problem that we all face in our day-to-day life. We leave early for office/college to reach on time and some people leave late from office to circumvent the c...
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4 Technology Trends Disrupting How We Communicate - Forbes

4 Technology Trends Disrupting How We Communicate - Forbes | Smartphones | Scoop.it
4 Technology Trends Disrupting How We Communicate Forbes However, tomorrow I will be heading off to deliver a new presentation on technology disruption to a crowd of primarily B2B IT executives and as I prepared a presentation on disruption I...
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