Knowledge@Wharton: The role of meditation in enhancing individual performance, leadership and productivity is well documented. However, a recent study captures
Eélan M's insight:
HUG's ie Hear Understand and Giving back incredible value is also a great way to improve customer service, which you are going to be in a much better position to do if you have the right frame of mind. I'd say they go together well.
Economic Times Social media still on margins of banks' marketing strategies Economic Times "Over 80 per cent of the banks surveyed, their social media spend was less than 500,000 Euros per annum," the Global Retail Banking Digital Marketing Report...
Business 2 Community TECH TALK WITH MIKE: Business owners realizing importance of social media Goshen News A survey of more than 3,000 business marketers was just released by Social Media Examiner that gives insights on how businesses that have...
Brafton Facebook verified Pages bring authenticity to social media marketing Brafton Social media's biggest player, Facebook, recently launched a verification system to authenticate Pages for easy search discovery.
Julius Caesar was told to “Beware the Ides of March” by a soothsayer. Ignoring the warning led to his downfall on this day in 44 BC.
Eélan M's insight:
I've really enjoyed this post. It took a while to look at the videos of the winners but well worth it. Thank you so much for putting this together it's made me realise the possibilities and how much I should be upping my game
The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care Marketing Land There's been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin's post announcing...
Eélan M's insight:
Are not convinced by inbound marketing ? How are you adapting your strategies to take account of the changes happening in terms of it being more difficult if not impossible to interrupt people and maintaiin their attention ?
What does the near future of social media hold? Influential marketing expert Rohit Bhargava recently gave a sneak peek of seven of his annual 15 Social Media Trends to Watch at Potomac TechWire’s Social Media Outlook 2013.
Bhargava is a marketing expert whose recently released second book LIKEONOMICS is a #1 Global Marketing Best Seller. He was a founding member of the world’s largest team of social media strategists at Ogilvy, where he advised leading global brands including Intel, American Express, Novartis, Unilever and dozens of others on marketing strategy. He is frequently interviewed in media globally as an expert on business trends, marketing and social media and has recently appeared in The New York Times, NPR, The Guardian (UK), Fox News and CNBC.
So what are the growing social media trends to keep an eye on? Here are seven to watch with the other eight revealed on Bhargava’s blog on December 5th.
A London based marketing agency passionate about hugs, stories, transforming businesses and celebrating success
Eélan M's insight:
Welcome to the Eélan Media Daily. Our paper is designed to gather the inspiration and information from the days news. We have selected the subjects that are fun, tell great stories, will help you to transform your business and are a celebration of life.
We hope that they help you to stand out in the crowd, attract more customers and grow your profits. After all our mission is simply to help you achieve yours.
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business (#SocialMedia The First Law of Social Media Marketing http://t.co/mSQfYsxL8Z...
Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking.
Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.
“Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. They all claim to have proprietary tools, and they may have different labels for what they do, but the approach is essentially the same at big or small agencies.” - Avi Dan, Forbes contributor who has 30 years of leadership experience with top global Madison Avenue agencies.
Without a differentiated position, ad agency new business is much harder than it needs to be... I know how difficult agency positioning can be but, I also know that a lack of positioning creates even more hardships.
Agency owners must understand there are many benefits that come with the hard decisions about positioning:
First and foremost it makes your new business efforts, the lifeblood of the agency, easier.It brings your agency’s business into focus. You will know who to hire, what trade publications to read, what events need to be attended and where to find and engage prospects online.It will allow your agency to stand out from among the competitors. It is much faster to build awareness and create appeal with the clients that match up with your agency’s core strengths.You can become positioned as an expert which allows you to price your agency’s services at a premium.Positioning also allows you to be more selective about the clients you choose.It allows agencies to control the client/agency relationship from the ontset.It leads to a better pitch-n-win ratio and more often winning new business without having to pitch. New client accounts will be more profitable from the beginning.Agencies that are well positioned are not forced to chase new business and therefore, more of their time and effort can be given toward deepening their expertise.
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.
Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies.
Social and SEO marketers can be a big part of this.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.