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TECH TALK WITH MIKE: Business owners realizing importance of social media - Goshen News

TECH TALK WITH MIKE: Business owners realizing importance of social media - Goshen News | The Eélan Way | Scoop.it
Business 2 Community TECH TALK WITH MIKE: Business owners realizing importance of social media Goshen News A survey of more than 3,000 business marketers was just released by Social Media Examiner that gives insights on how businesses that have...
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The Eélan Way
News and views in the social media world
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Social Selling: 19 Steps To Social Selling On LinkedIn

Social Selling: 19 Steps To Social Selling On LinkedIn | The Eélan Way | Scoop.it

Have you wondered where the ROI truly is with social media marketing? Learn the 19 steps to social selling in this detailed how-to guide.


Via Kamal Bennani
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BlairEvanBall's curator insight, February 21, 11:24 AM

Check out these Social Selling steps to improve your ROI on LinkedIn. #linkedin #socialselling #socialmedia

aanve's curator insight, February 21, 6:39 PM

www.aanve.com

 

Barbara M Fowler's curator insight, February 22, 8:32 AM

I will start to use tags. Great tips. 

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Meditation’s next frontier: Improving customer service

Meditation’s next frontier: Improving customer service | The Eélan Way | Scoop.it
Knowledge@Wharton: The role of meditation in enhancing individual performance, leadership and productivity is well documented. However, a recent study captures
Eélan Media's insight:

HUG's ie Hear Understand and Giving back incredible value is also a great way to improve customer service, which you are going to be in a much better position to do if you have the right frame of mind. I'd say they go together well. 

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Facebook Cheat Sheet [INFOGRAPHIC]

Facebook Cheat Sheet [INFOGRAPHIC] | The Eélan Way | Scoop.it

If you’ve found The Complete Social Media Sizing Cheat Sheet helpful, then you’ll find this Facebook Cheat Sheet equally helpful.

 

Designed by My Clevery Agency, the following infographic aims to help anyone to navigate Facebook like a pro without having to touch your mouse or trackpad.

 

Source: http://ijustdid.org/2012/11/facebook-shortcut


Via Jonha Revesencio
Eélan Media's insight:

A very helpful cheat sheet for Facebook - Do you have any others for either FB or another platform ?

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Kraitos Wongsawan's curator insight, December 11, 2012 9:47 AM
Facebook Cheat Sheet [INFOGRAPHIC]
Sergey Gitinsky's curator insight, December 12, 2012 4:14 AM

Какие горячие клавиши работают в фейсбуке. У меня, правда, Хром, а в нем alt-цифра, например, - это быстрый переход на вкладку номер цифра...

Tim McDonald's curator insight, January 5, 2013 9:23 AM

A few great shortcuts here. 

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Eye-Opening Social Media Marketing Statistics 2...

Eye-Opening Social Media Marketing Statistics 2... | The Eélan Way | Scoop.it
Social Media Marketing is enjoying its golden days as 36 percent of marketers have found their customers via Twitter.
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Social media still on margins of banks' marketing strategies - Economic Times

Social media still on margins of banks' marketing strategies - Economic Times | The Eélan Way | Scoop.it
Economic Times Social media still on margins of banks' marketing strategies Economic Times "Over 80 per cent of the banks surveyed, their social media spend was less than 500,000 Euros per annum," the Global Retail Banking Digital Marketing Report...
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TECH TALK WITH MIKE: Business owners realizing importance of social media - Goshen News

TECH TALK WITH MIKE: Business owners realizing importance of social media - Goshen News | The Eélan Way | Scoop.it
Business 2 Community TECH TALK WITH MIKE: Business owners realizing importance of social media Goshen News A survey of more than 3,000 business marketers was just released by Social Media Examiner that gives insights on how businesses that have...
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Facebook verified Pages bring authenticity to social media marketing - Brafton

Facebook verified Pages bring authenticity to social media marketing - Brafton | The Eélan Way | Scoop.it
Brafton
Facebook verified Pages bring authenticity to social media marketing
Brafton
Social media's biggest player, Facebook, recently launched a verification system to authenticate Pages for easy search discovery.
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15 Social Media, Content Marketing & Blogging Gotchas | Heidi Cohen

15 Social Media, Content Marketing & Blogging Gotchas | Heidi Cohen | The Eélan Way | Scoop.it
Julius Caesar was told to “Beware the Ides of March” by a soothsayer. Ignoring the warning led to his downfall on this day in 44 BC.
Eélan Media's insight:

I've really enjoyed this post. It took a while to look at the videos of the winners but well worth it. Thank you so much for putting this together it's made me realise the possibilities and how much I should be upping my game 

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The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care - Marketing Land

The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care Marketing Land There's been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin's post announcing...
Eélan Media's insight:

Are not convinced by inbound marketing ? How are you adapting your strategies to take account of the changes happening in terms of it being more difficult if not impossible to interrupt people and maintaiin their attention ? 

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Social Media Trends to Watch in 2013: Convenience, Personalization & Transparency Rule

Social Media Trends to Watch in 2013: Convenience, Personalization & Transparency Rule | The Eélan Way | Scoop.it
What does the near future of social media hold? Influential marketing expert Rohit Bhargava recently gave a sneak peek of seven of his annual 15 Social Media Trends to Watch at Potomac TechWire’s Social Media Outlook 2013.

Bhargava is a marketing expert whose recently released second book LIKEONOMICS is a #1 Global Marketing Best Seller. He was a founding member of the world’s largest team of social media strategists at Ogilvy, where he advised leading global brands including Intel, American Express, Novartis, Unilever and dozens of others on marketing strategy. He is frequently interviewed in media globally as an expert on business trends, marketing and social media and has recently appeared in The New York Times, NPR, The Guardian (UK), Fox News and CNBC.

So what are the growing social media trends to keep an eye on? Here are seven to watch with the other eight revealed on Bhargava’s blog on December 5th.

Eélan Media's insight:

What social media trends await us in 2013

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Download Your Whitepaper | Eélan Media

Download Your Whitepaper | Eélan Media | The Eélan Way | Scoop.it
Eélan Media's insight:

Prepare yourself for the challenges you may face in B2B Marketing in 2013!

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Eélan Media

Eélan Media | The Eélan Way | Scoop.it
A London based marketing agency passionate about hugs, stories, transforming businesses and celebrating success
Eélan Media's insight:

Welcome to the Eélan Media Daily. Our paper is designed to gather the inspiration and information from the days news. We have selected the subjects that are fun, tell great stories, will help you to transform your business and are a celebration of life.

We hope that they help you to stand out in the crowd, attract more customers and grow your profits. After all our mission is simply to help you achieve yours. 

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How To Achieve Internet Marketing Success With Thirty-One

How To Achieve Internet Marketing Success With Thirty-One | The Eélan Way | Scoop.it
How To Achieve Internet Marketing Success With Thirty-One (How To Achieve Internet Marketing Success With Thirty-One This is so true!
Eélan Media's insight:

If you are looking to successfully promote your products, be introduced to Thirty-One Blog!  

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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | The Eélan Way | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.

Via Mike Allton, Stefano Principato
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Mike Allton's curator insight, February 8, 8:25 AM

How to Schedule Google+ Posts, The Complete Guide

Scheduling posts and activity to Google+ is one of the most common questions, probably because everyone wants to be able to do it at one time or another, and of course Google+ offers no such option built-in.

But to complicate matters more, the array of third-party tools that are available aren't all the same. Essentially, some support personal profiles, while others only support brand pages.

While there isn't yet a single tool to rule them all, I can offer you a complete comparison of the free tools and techniques, some additional paid social media management tools that make for great options, and even debunk a few myths and legends that really don't work at all.

Learn more: http://owl.li/tpYkW 

Of all the tools available, is there one that you rely on the most? Are there any that I've completely missed and need to review pronto?

Thanks! And if this is a hot topic for you, please share and bookmark as I will be keeping this post updated as options develop.

#Google+ #GooglePlus  #GooglePlusTips #EvanG+

Claudia Beggiato's curator insight, February 11, 4:15 AM

It's a complete explanation of how to set up Google+ scheluled posts and all tools available. Very Very Interesting

Bill Gassett's curator insight, February 12, 6:37 PM

Do you want to know how to share your posts onto your business pages at Google Plus? Take a look at Mike Alton's excellent article on the ways to do so!

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20 Facebook Business Page Tips

20 Facebook Business Page Tips | The Eélan Way | Scoop.it
While Facebook has a ton of critics, no one can deny the numbers and power of the social networking giant. A Facebook business page remains a must for a business of any size.

Via Peg Corwin
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Peg Corwin's curator insight, July 24, 2013 6:46 AM

Facebook tips, in text and an infographic for visuals. Good reminders.


If you like this scoop, please consider a Thumbs Up.or Share.

Daniela Scapoli's curator insight, July 25, 2013 1:39 AM

Non è vero che Fb è inutile, si può usarlo bene e ricavarci molto anche se lo usa non per business ma per le relazioni personali (e poi: c'è differenza?)

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Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | The Eélan Way | Scoop.it
One thing has become painfully clear: Facebook is not worth the time and effort. (Worth a read!
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Social Media Marketing: Why It's Not Paying Off

Social Media Marketing: Why It's Not Paying Off | The Eélan Way | Scoop.it
Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong.
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B2B Content Marketing: It’s All About Leads and Original Content (Infographic) | Business 2 Community

B2B Content Marketing: It’s All About Leads and Original Content (Infographic) | Business 2 Community | The Eélan Way | Scoop.it
For some reason, there have been loads of great marketing/social media infographics floating about this month.
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Social Media is Key to B2B Content Marketing [Report] - Pamorama | Social Media Marketing Blog

Social Media is Key to B2B Content Marketing [Report] - Pamorama | Social Media Marketing Blog | The Eélan Way | Scoop.it
91% of B2B marketers use social media as a content marketing tool, and you should, too. (RT @SomeDaySage: great insights.
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[Marketing Strategies] The 'Must-Knows' of Social Media - PCT Magazine

[Marketing Strategies] The 'Must-Knows' of Social Media - PCT Magazine | The Eélan Way | Scoop.it
CMSWire
[Marketing Strategies] The 'Must-Knows' of Social Media
PCT Magazine
With every tweet, like and pin, social media platforms continue to prove their worth as powerful marketing tools.
Eélan Media's insight:

Basic but helpful if you are still trying to get you heads around social media 

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The First Law of Social Media Marketing | Business 2 Community

The First Law of Social Media Marketing | Business 2 Community | The Eélan Way | Scoop.it
According to Peter Drucker, inventor of the “management by objectives” concept and a pioneer in management education, there’s only one valid business (#SocialMedia The First Law of Social Media Marketing http://t.co/mSQfYsxL8Z...
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How Using Social Media Affects Your Brain

How Using Social Media Affects Your Brain | The Eélan Way | Scoop.it
Wondering how social media affects your brain? You're not alone. The usage of the top sites has had a measured effect you should know about!

Via EDTC@UTB
Eélan Media's insight:

What social media has done to our lives

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A Lack of Positioning Makes Ad Agency New Business Harder

A Lack of Positioning Makes Ad Agency New Business Harder | The Eélan Way | Scoop.it

Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking.


Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.


“Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. They all claim to have proprietary tools, and they may have different labels for what they do, but the approach is essentially the same at big or small agencies.” - Avi Dan, Forbes contributor who has 30 years of leadership experience with top global Madison Avenue agencies.


Without a differentiated position, ad agency new business is much harder than it needs to be... I know how difficult agency positioning can be but, I also know that a lack of positioning creates even more hardships.


Agency owners must understand there are many benefits that come with the hard decisions about positioning:

First and foremost it makes your new business efforts, the lifeblood of the agency, easier.It brings your agency’s business into focus. You will know who to hire, what trade publications to read, what events need to be attended and where to find and engage prospects online.It will allow your agency to stand out from among the competitors. It is much faster to build awareness and create appeal with the clients that match up with your agency’s core strengths.You can become positioned as an expert which allows you to price your agency’s services at a premium.Positioning also allows you to be more selective about the clients you choose.It allows agencies to control the client/agency relationship from the ontset.It leads to a better pitch-n-win ratio and more often winning new business without having to pitch. New client accounts will be more profitable from the beginning.Agencies that are well positioned are not forced to chase new business and therefore, more of their time and effort can be given toward deepening their expertise.
Eélan Media's insight:

Stand out "IN" the crowd!

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Take Twitter campaigns to the next level with SEO data

Take Twitter campaigns to the next level with SEO data | The Eélan Way | Scoop.it
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.

Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies.

Social and SEO marketers can be a big part of this.

Read More Here: http://searchengineland.com/take-twitter-campaigns-to-the-next-level-with-seo-data-140738
Via Antonino Militello
Eélan Media's insight:

Don't just tweet! Here is how you can SEO your content before tweeting

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ibs's curator insight, December 12, 2012 3:31 AM

New things are coming into play with search engine optimisation. Using Twitter to drive more traffic is a great way to increase one's SEO campaign and it's yeild. 

Deborah Spector's curator insight, December 14, 2012 4:58 AM

Great insights to take your Twitter campaign to the next level. Brings a new more focused dimension to your tweets.

Bill Chen's comment, December 22, 2012 6:16 AM
http://www.storemoncleroutlet.org/
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Don’t Forget The “Marketing” in Content Marketing

Don’t Forget The “Marketing” in Content Marketing | The Eélan Way | Scoop.it
Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but it most cases it isn’t.

Read More Here: http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/
Via Antonino Militello
Eélan Media's insight:

It is not always about what you have, it is how you promoted it!

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Eliza Steely's curator insight, December 14, 2012 6:42 AM

The words you choose and how you choose to promote them really does matter. 

Sheldon Smickley's comment, December 14, 2012 10:29 AM
I think the biggest thing I have learned here is way to communicate with website owners. #1 tip, be super positive and fun!!
Bill Chen's comment, December 22, 2012 6:16 AM
http://www.freenikes.org/