The discussion of IMC program planning, direct marketing and etc.
16 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Ryan Xie from IMC Programme Planning
Scoop.it!

ABC's of IMC: Media Strategy

ABC's of IMC: Media Strategy | The discussion of IMC program planning, direct marketing and etc. | Scoop.it

Via Deveshnee Moodley, Alina Oleinik
Ryan Xie's insight:

During the development of media, information can be collected easily nowadays. Therefore, a good media strategy can help marketers spread products' information and get brand awareness efficiently! According to the article, there are severl steps for making a media strategy. In my opinion, choosing the appropriate media is significant. Nowadays, more and more people get information through smartphones, facebook and etc. However, information is spread easily through those medias, but the volume of information is large as well. Thus, marketers need to consider the appropriate media and send inlfuential and catchy information in the market. Good media and information will have a significant impact on brand equity.

more...
Sean Peh's comment, September 26, 2013 7:06 PM
This is actually a really well structured article with that huge table. This article is more based around which media to use and then plan the strategy accordingly. The company really has to identify their target market and segment them so that the advertisement would work better.
Kevin yau's comment, September 26, 2013 8:03 PM
@Sienna Jang
This article shows a clear picture of what IMC. It is very detail but it is quite hard for me to understand the content when i was reading the first time. I agree that the a good media strategy will help create more brand awareness and brand equity.
Thapthim (Thim) Phithak's curator insight, September 26, 2013 10:04 PM

The article is about media planning and strategy, I really enjoy reading this article and i find it very helpful. This article provides definitions to the terminologies that are involved in this exercise. The model gives a clear guidelines for developing media plan. 

Rescooped by Ryan Xie from The discussion of brand strategy, IMC, communications with customers and etc.
Scoop.it!

Direct Online Marketing brings Google to Wheeling

Direct Online Marketing brings Google to Wheeling | The discussion of IMC program planning, direct marketing and etc. | Scoop.it

Three Google executives will discuss how best to use technology to grow with Wheeling-area businesses at Direct Online Marketing in Wheeling.


Via GrupoNeo, Ryan Xie
Ryan Xie's insight:

The article is about google's ever-shifting digital landscape, and the shifting will will business to grow. Directing marketing is more and more popular nowadays. With the develpoment of smart phones and internet, more information is flowed through these two platforms. For example, people can browse websites, send emails, tranfer money and etc. through their phones. This means that they get information such as promotion of products, new product exhibitions through their phones as well. Thus, for marketers, how to deliver information to customers effiectienlty and effectly by text, email, website will be an important issue. With more functions will be available on our phones, the direct marketing will be more popular in the future .

more...
Ryan Xie's curator insight, May 7, 2013 5:23 AM

The article is about google's ever-shifting digital landscape, and the shifting will will business to grow. Directing marketing is more and more popular nowadays. With the develpoment of  smart phones and internet, more information is flowed through these two platforms. For example, people can browse websites, send emails, tranfer money and etc. through their phones. This means that they get information such as promotion of products, new product exhibitions through their phones as well. Thus, for marketers, how to deliver information to customers effiectienlty and effectly by text, email, website will be an important issue. With more functions will be available on our phones, the direct marketing will be more popular in the future .

Sashika's comment, May 9, 2013 9:16 PM
This article is interesting as it highlights the strategies that modern marketing is trying to capitalize on . Because technology has made it easy to use the internet on phones , companies need to adjust not only the ways through which they target their audience but also how they do it. Because people are more likely to spend less time surfing on their phones than if they were to on the internet, advertisements may need to be altered so they are to the point, clear and simple instead of being prolonged and ambiguous.
Rescooped by Ryan Xie from Communication Mix, IMC programme planning and Direct marketing
Scoop.it!

Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | The discussion of IMC program planning, direct marketing and etc. | Scoop.it
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.

Via Gracey Monteith, Connie Guan, Zhaowei Lu
Ryan Xie's insight:

The author proposed five steps which may help marketers establish communications with customers -- identify target audience, create key message points, identify apertures, write the plan and identify tactics. The five stpes will help marketers develop effective communication mix. In my point of view, when marketers communicate with customers, they should make customers understand them they can create value for custoemrs, which means that marketers will prodived customers what they truely want. I think this information must be delivered to customers, it will attarct customers and motivate them to consult more information of the products or services.

more...
Winina Tan's comment, May 9, 2013 6:44 PM
a very nice article showing the steps on how to create a effective marketing communication mix. but one must also consider on how to correctly and effectively implement this strategy to gain the most profitable and advantageous outcome. reflecting and evaluating how one strategy had progressed and seeing if the marketing strategy needs to be changed or altered for a more desirable outcome should be a process as well.
Sashika's comment, May 9, 2013 9:21 PM
Ryan makes a good point, that by making customers understand marketers, they can create value for them. This is very true, when the marketer is able to make the customer believe what they want them to believe about a product, then a customer is able to find value in the product of service. However, it is not just a case of making cusotmers believe what you want them to , it is believing in the product yourself which leads to other believing in it too/
Jieyi Situ's comment, May 9, 2013 11:52 PM
The article shows the importance of the marketing communication mix strategy. Combining different marketing techniques is definitely more effective than only using one technique as a strategy. As a result, developing an effective marketing communications mix is necessary for business.