During the development of media, information can be collected easily nowadays. Therefore, a good media strategy can help marketers spread products' information and get brand awareness efficiently! According to the article, there are severl steps for making a media strategy. In my opinion, choosing the appropriate media is significant. Nowadays, more and more people get information through smartphones, facebook and etc. However, information is spread easily through those medias, but the volume of information is large as well. Thus, marketers need to consider the appropriate media and send inlfuential and catchy information in the market. Good media and information will have a significant impact on brand equity.
The article is about google's ever-shifting digital landscape, and the shifting will will business to grow. Directing marketing is more and more popular nowadays. With the develpoment of smart phones and internet, more information is flowed through these two platforms. For example, people can browse websites, send emails, tranfer money and etc. through their phones. This means that they get information such as promotion of products, new product exhibitions through their phones as well. Thus, for marketers, how to deliver information to customers effiectienlty and effectly by text, email, website will be an important issue. With more functions will be available on our phones, the direct marketing will be more popular in the future .
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
The author proposed five steps which may help marketers establish communications with customers -- identify target audience, create key message points, identify apertures, write the plan and identify tactics. The five stpes will help marketers develop effective communication mix. In my point of view, when marketers communicate with customers, they should make customers understand them they can create value for custoemrs, which means that marketers will prodived customers what they truely want. I think this information must be delivered to customers, it will attarct customers and motivate them to consult more information of the products or services.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.