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The Digital Stranger: Education, participation, social networking and creativity
Digital strangers are people we interact with, people we are inspired by, people we understand (even a little) about their views and their position in a specific network, but know very little about. We can still learn from and with them. We can create and share. We can innovate and solve problems. We can increase awareness and affect change. We can engage, entertain and provide comfort or inspiration.
Curated by Peter Bryant
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Rescooped by Peter Bryant from Connected Learning
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Interview with Connected Educator Stephanie Sandifer

Interview with Connected Educator Stephanie Sandifer | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it

 

"I think it’s critically important that leaders at all levels begin to recognize the value of connected education, and it is equally important that they provide the leadership necessary to help all educators and students become more connected. "

 


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Stephanie Sandifer's curator insight, October 14, 2013 10:23 AM

When educators become connected, the students benefit as well.  Connected educators become exposed to a wider variety of resources, methods, and strategies for enhancing and improving the learning environment and the learning experience for all students.  Connected educators also begin to see value in creating learning experiences that are built on connectedness and this will translate into the creation of a more connected learning environment where students will begin to communicate, collaborate, and create new knowledge with peers around the world.  This global connectedness will increasingly become an essential workplace skill as it allows the individual to tap into a global connected knowledge-base (made up of their peers) and access just-in-time learning or information relevant to current work.

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The Class of 2025 | TIME.com

The Class of 2025 | TIME.com | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it

America must resolve the conflict between knowledge and know-how


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Social Media Education | Social Media Today

Social Media Education | Social Media Today | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
With social media playing such a central role in the everyday lives of so many children, should school teach social media to their students?

Via Adelina Silva
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Rescooped by Peter Bryant from Voices in the Feminine - Digital Delights
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Teaching with Twitter (this week)

Teaching with Twitter (this week) | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
I've used Twitter for over four years and have integrated Twitter into my teaching for the past three. The practice evolves with time, and with the preferences of different groups of students, but ...

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What's Next for Social Media? Connecting Like-Minded Strangers

What's Next for Social Media? Connecting Like-Minded Strangers | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it

Social networks are great ways to maintain connections with your friends and share relevant information, but how do you create a social network that helps you meet people?


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Rescooped by Peter Bryant from Voices in the Feminine - Digital Delights
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Digital identity, Digital literacies, Learning with social media

Presentation for B.A. IT students in "Perspectives in the Digital Age" module, NUI Galway, 17th November 2011

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Kristyn Crouse's curator insight, May 19, 2013 5:55 PM

Here is a really interesting and informative presentation about Learning and Social Media. You don't even need a narrator. It is full of tons of helpful links and resources - evan content curation and a scoop.it shoutout!

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Using Social Media in Higher Education

Social Media can be used effectively in Higher Education by everyone - staff and students. This presentation looks at some of the tools that can be used for com

Via Higher Education Marketing, Fred Zimny
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Rescooped by Peter Bryant from Voices in the Feminine - Digital Delights
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Freedom of Speech: If Not at School, Where?

Freedom of Speech:  If Not at School, Where? | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
http://www.studentvoicematters.org/#!gallery/c1jxp I was teaching a Psychology of Adjustment course to undergraduates.  Most of them were 18 and 19 years...

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Learning in networks and in communities of practice | Peter Sloep - Stories to TEL

Learning in networks and in communities of practice | Peter Sloep - Stories to TEL | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
"Friends hold a mirror up to each other; through that mirror they can see each other in ways that would not otherwise be accessible to them,

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Rescooped by Peter Bryant from Other Social Media Interests
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10 Ways to Promote Positivity on Social Networks!

10 Ways to Promote Positivity on Social Networks! | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
As much positive work that can be done on social media, it seems to always be overshadowed by negative comments, bashing, cyberbulling and anything else. I’ve provided ten ways to “Negativity-Proof...

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Rescooped by Peter Bryant from Social media and identity issues
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All My Exes Live in Texts: Why the Social Media Generation Never Really Breaks Up

All My Exes Live in Texts: Why the Social Media Generation Never Really Breaks Up | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
Twentysomethings can never, ever leave their lovers.

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Fleur Prinsen's curator insight, July 22, 2013 12:41 PM

"There was also a time, I am told, when staying in touch was difficult. Exes were characters from a foreclosed past, symbols from former and forgone lives. Now they are part of the permanent present."

Rescooped by Peter Bryant from Social media and identity issues
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'Call in the Night' experiment is creating an actual social network | Digital Trends

'Call in the Night' experiment is creating an actual social network | Digital Trends | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
Dreams usually leave your brain the moment you wake up in the morning. Call in the Night attempts to discuss and record your fantasies as they happen. (Wake up! A 3 a.m.

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Fleur Prinsen's curator insight, July 15, 2013 6:57 AM

Wonder how this affects the ways in which people think about themselves and their connections to the world...

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Students See Hope for the Future of Online Education- 78 % of students say it's easier to learn in person than online.

Students See Hope for the Future of Online Education- 78 % of students say it's easier to learn in person than online. | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
A new study shows that students think traditional classes are easier now. But online education offers a good option for the future.

50% say they don't need a physical classroom

-they want choice


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Rescooped by Peter Bryant from Voices in the Feminine - Digital Delights
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Am I pretty or ugly? Louise Orwin explores this YouTube phenomenon

Am I pretty or ugly? Louise Orwin explores this YouTube phenomenon | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
Live artist Louise Orwin has created a show -- Pretty Ugly -- based on her research into the phenomenon of teenage girls discussing body issues on social media

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The logical impossibility of Status Quo: Six disconnects that demand a digital pedagogy (or at least a good debate about it) | Peter Bryant

The logical impossibility of Status Quo: Six disconnects that demand a digital pedagogy (or at least a good debate about it) | Peter Bryant | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
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3 Quick Tips For Building Digital Citizenship - Edudemic

3 Quick Tips For Building Digital Citizenship - Edudemic | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
Schools have a tendency to shy away from actively teaching digital citizenship due to time constraints in the curriculum, concerns about student-teacher interaction online, as well as anxiety over students having ready access to social media...
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Students Are 'Hacking' Their School-Issued iPads: Good for Them

Students Are 'Hacking' Their School-Issued iPads: Good for Them | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
The limitations imposed on these devices inhibit students' natural curiosity.
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Is social media getting tougher? | Column | Opinion | The London Free Press

Is social media getting tougher? | Column | Opinion | The London Free Press | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it

By Andrew Schiestel, Special to QMI Agency
Thursday, May 16, 2013 5:50:51 EDT PM

In 2003, the term ‘social media’ didn’t exist in common language. The practice of it existed, but inside of fragmented terminologies like ‘social networking websites’, ‘instant message (IM) chat’, ‘message boards’, etc.

In 2009, the term ‘social media’ became common lingo amongst businesses and consumers with the influence of Facebook’s meteoric rise in popularity.

By March 15th of this year, Facebook reported that 15 million businesses now have corporate pages within the website.

With most trades such as engineering, medicine, and even print advertising, one’s art or profession, generally, gets easier with time.

The reason is the pace of industry-induced change doesn’t exceed the increase in the practitioner’s skill.

I set out to learn if this was the case with social media marketing or if its art (and science) is inverted.

For this discovery exercise, I spoke to five marketing and business professionals within London and area organizations. Their businesses are diverse in size and industry.

These groups included TD Bank, Windell’s Chocolates, Voices.com, Stratford Shakespeare Festival, and Yoga Shack.

In conversations with them, these were the topics that organically came up:
Brands are reaching less fans on Facebook
Social media’s ROI can be difficult to measure
It can be difficult to keep up with new technology
Creating high-quality content can be challenging
If and how social media levels the playing field

The conversations in general were upbeat and optimistic but alluded to the challenges that businesses face with social media and in the foreseeable future.

Let’s go through each topic point above and hear what our respondents had to say.

Reaching Less Fans

In 2012, Facebook changed its Edge Rank algorithm, decreasing the number of fans a corporation will reach with each Facebook post, organically.

They did this in a suspected bid to boost ad revenues, pre-IPO.

“I would say yes it [social media] is getting more difficult,” Ashley Rose Davidson, the Social Media Manager at Voices.com said in response to my burgeoning question.

Voices.com is no stranger to social media, as they began using it for their marketing back in 2007 and have since amassed more than 200,000 fans.

She went on to explain that while Voices.com still has much success using social media, Facebook has made things more difficult within the last year for brands.

“Edge rank came into play. Facebook changed their algorithm… We saw a dip in our engagement. I saw a dip in our analytics.”

The Director of Marketing & Audience Development at Stratford Shakespeare Festival, Lisa Middleton, shared an equal sentiment with Ashley, “We’ve monitored the results closely. We’ve seen a dramatic drop in overall reach.”

The challenge with social media, unlike most fields, is that you are dependent on websites who can change their interface (your marketing environment), on a whim to meet their own organizational mandates.

This can at times be a disadvantage to a businesses’ success and may compromise what the business has already invested in on that social network.

As Lisa Middleton pointed out, “We have to pay to get to our fans which we paid to build.”

Keeping Up With Technology

Once you feel comfortable keeping up with the tide within a social network like Facebook, you then have to keep up with storms brewing outside the social network. Each day, there are new web platforms, most never taking hold, but all worthy of trapping people’s time and attention.

An ongoing challenge that businesses face is figuring out where to hedge their bets.

Ashley from Voices.com, takes a pragmatic view, “Not every site we sign up for is going to last, or stand the test of time.”

For those overwhelmed by social media, she said, “Be a curious person at heart. Try stuff out. See what works best for your business. Things will always be changing.”

Social Media & Return on Investment

The next challenge with social media is measuring its worth and return on investment. When traditional marketing measurement models are applied to social media, it doesn’t always fair well.

But according to our respondents, it doesn’t mean social media isn’t worth it.

Wendy Arnott, the VP of Social Media & Digital Communication at TD Bank admits that social media can be difficult to measure but says optimistically, “We think social is a little bit different. I don’t think you can measure it in the same way you can measure other advertisement. [We ask], did people engage? Did they share? Did they follow a link? We don’t care about impressions. We care about engagement.”

Wendy and TD Bank seem to be living this philosophy, having started in social media with only a few employees in 2008. Wendy noted that as of November 2012, the department has grown to over 20 staff (most setup at the bank’s London Ontario office) dedicated to customer service through social media.

Creating High-Quality Content

According to a recent survey conducted by the Content Marketing Institute, 54% of small businesses and 58% of large businesses reported they are challenged with producing content that engages its audience.

With social media comes the need to produce high quality content, whether it be through social networking websites, YouTube videos, blog articles, etc.

This wasn’t always the case as content production was usually reserved for companies in publishing-type industries.

May Wendell, the Owner and General Manager at Windell’s Chocolates, a small chocolate retailer based in London, told me she posts on Facebook every day but it comes with its challenges, “[The hardest] thing is trying to come up with the ideas to engage the users.”

She does like the challenge, however, as she emphasized to me that social media is less about spending money on advertising and more about the time you put into it.

“I can put in as much time as [my larger competitor] does and it costs us both the same.”

Lisa Middleton at the Festival stressed importance of high quality content as well. “We’re really thinking about what we post now. There’s more thought about, ‘is this shareable?’”

Social Media Leveling the Playing Field

Wendell’s comments about larger competitors brings us to our last topic point in our discovery:

“Does social media level the playing field for all businesses?”

This one brought up the most mixed reviews amongst the group.

Lisa Shackelton, the President at Yoga Shack, a London Chamber of Commerce award winning small business, is convinced that social media provides an advantage to the small business person. She has experience on the topic after using Facebook to market Yoga Shack since 2007, and she notes that previous to becoming an entrepreneur, she worked for a multinational software corporation.

When describing the difference between a small business and large business, Lisa said, “I’m a decision maker. No bottleneck of approvals.”

Although Shackelton did concede that a large business could dedicate an entire marketing department to social media, she also said, the key for the small business should be to focus on being, “Small but mighty.”

May Wendell at Wendell’s Chocolates echoed Shackelton’s thoughts:

“I think it’s leveled it. It’s more of a personal conversation. When it comes with big brands, I think people gloss over.”

Ashley at Voices.com took the antagonist approach, “I think the larger your brand is, the easier it will be to have your brand found. Like Coke as a brand, everyone knows the brand Coke.”

Ashley’s comments are worth considering. Most businesses aren’t large enough to justify having a person on payroll dedicated to social media management. If this is the case, the owner or a staff member is forced to do the social media role amongst all their other “more important” job duties.

Wendy at TD alluded to social media getting easier for the bank with time. With more than 20 people in its social media department, its resource bandwidth and ability to knowledge share may be more conducive to keep up with the change.

In Summary

Social media will affect businesses differently from one to the next.

I don’t think it’ll be easy for any business of any size to master social media. When you think you have it handled, the landscape changes again.

On the topic of succeeding, Wendy Arnott at TD Bank offered some simple, sound advice, “Start with something really small and scale.”

Maybe the secret to success in this emerging field isn’t about knowing everything on the topic.

Perhaps, the secret is learning to know just enough, following the path of what you see working, and making incremental changes as the landscape changes.

Now it’s your turn – Do you think social media is getting easier or tougher for businesses?

Post your responses to http://www.lfpress.com/2013/05/16/is-social-media-getting-easier-or-tougher-for-businesses

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Social media in higher education: engage, share and learn

Social media in higher education: engage, share and learn | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it

I recently had the opportunity to co-present at the Amabhubesi Social Media in Higher Education Summit, and what an insightful summit this was.


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Rescooped by Peter Bryant from If you lead them, they will follow!
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Seth Godin: The tribes we lead | Video on TED.com

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change.

Via AlGonzalezinfo, Jose Luis Anzizar, Amy Melendez, Robin Martin
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Chery Gegelman's curator insight, September 25, 2013 8:37 AM
Who are you upsetting? Who are you connecting? Who are you leading?
Madison Paige's curator insight, September 26, 2013 11:56 AM

Come join our tribe Bold Blue. Check out the video and see why we need YOU in our tribe.

Peter C. Newton-Evans's curator insight, September 27, 2013 3:47 PM

This is a great talk for actual and potential change agents to watch, listen to and reflect on.

Suggested by Greenwich Connect
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Digital innovation in the arts must be about the art

Digital innovation in the arts must be about the art | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
In the first of three essays, Rohan Gunatillake says innovation only has a chance to transform if it focuses on creative practice
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Rescooped by Peter Bryant from E-Learning Methodology
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How to Use Social Media Tools to Save Time

How to Use Social Media Tools to Save Time | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
"Friends hold a mirror up to each other; through that mirror they can see each other in ways that would not otherwise be accessible to them,

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Rescooped by Peter Bryant from Social media and identity issues
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Ten things young professionals should know about using social media | Old Hat Creative

Ten things young professionals should know about using social media | Old Hat Creative | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
Getting my haircut late last week, I began to notice far more gray hairs on my large noggin'...

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Rescooped by Peter Bryant from Other Social Media Interests
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Infographic: Location-Based Social Media - Every Move You Make

Infographic: Location-Based Social Media - Every Move You Make | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it
This infographic details the demographics behind location-based social media and just how much technology users share about their lives.

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Watching the detectives: Rethinking the way we teach digital identity | Peter Bryant

Watching the detectives: Rethinking the way we teach digital identity | Peter Bryant | The Digital Stranger: Education, participation, social networking and creativity | Scoop.it

Via Greenwich Connect
Peter Bryant's insight:

Social media is a disruptive and potentially transformative practice for adult education. According to Edudemic, 91% of college faculty in the US are incorporating social media into their teaching, 80% of academics have at least one social media account and 2/3 of students access social media during class . There are wide variations in the understanding people (academics, administrators and learners) have about social media, both in its scope and scale. In the context of my recent posts about the notion of ‘e-learning potential’ I have riffed on the idea that resistance to pedagogical change arising from technology comes in many forms (action/activity, vicarious willing of failure, and lack of empirical research).

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Peter Bryant's curator insight, June 20, 2013 12:55 PM

Social media is a disruptive and potentially transformative practice for adult education. According to Edudemic, 91% of college faculty in the US are incorporating social media into their teaching, 80% of academics have at least one social media account and 2/3 of students access social media during class . There are wide variations in the understanding people (academics, administrators and learners) have about social media, both in its scope and scale. In the context of my recent posts about the notion of ‘e-learning potential’ I have riffed on the idea that resistance to pedagogical change arising from technology comes in many forms (action/activity, vicarious willing of failure, and lack of empirical research).

Fleur Prinsen's curator insight, July 15, 2013 6:42 AM

Employability is at the core of the policy agenda for Higher education and is a critical consideration for many of it's learners. Is our most important lesson the one about how you construct an identity (promote a personal brand), as opposed to evolving one?