The Digital Mix
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The Digital Mix
The Digital Mix curates quality articles, news, views, infographics and case studies for all things marketing. The Digital Mix is curated by Heart New Media, a full service digital agency in London and througout the UK.
Curated by James Webster
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10 Secrets of Successful Mobile Apps - BrandonGaille.com

10 Secrets of Successful Mobile Apps - BrandonGaille.com | The Digital Mix | Scoop.it
Secrets used by developers to create the most successful mobile apps on the market.
James Webster's insight:

Good infographic to question what is the purpose of your app. It has to deliver real value or it will be used once or twice and consigned to the bin.

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Top 10 mobile-social initiatives from the first half of 2014 – Mobile Marketer

Top 10 mobile-social initiatives from the first half of 2014 – Mobile Marketer | The Digital Mix | Scoop.it
Click here to sign up for Mobile Marketer for free Top 10 mobile-social initiatives from the first half of 2014 Brands and retailers including Procter & Gamble, Johnson & Johnson and Budweiser leveraged mobile and social in visually focused...
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Brands must rethink their approach to CRM via mobile

Brands must rethink their approach to CRM via mobile | The Digital Mix | Scoop.it
Tim Jenkins is CEO of 4Info
By Tim Jenkins
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
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How the World Cup is impacting brands - BizReport

Marketing Week
How the World Cup is impacting brands
BizReport
Number 3 Nike, does sponsor teams, but isn't an official FIFA sponsor either, so another example of effective ambush marketing. Beats by Dre isn't an ...
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What social media can tell you about attracting more global tourists?…

This case study explores the top places Social Media userswant to go on holiday, the things they want to do, and thecountries that talk about it most – giving … (What Social Media Tells You About Attracting More Global Tourists
James Webster's insight:

A very good case study for anyone involved in travel.

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Printemps takes store locator inside with geolocation mobile app - Luxury Daily - Mobile

Printemps takes store locator inside with geolocation mobile app - Luxury Daily - Mobile | The Digital Mix | Scoop.it
James Webster's insight:

Technology, particularly with the recent arrival of Apple's iBeacon, can now place business ads and content in front of customers who are online and within that business’s proximity. With only 23% of retail marketers using geotargeted data in mobile marketing, businesses that implement geolocation in their mobile strategy can get an early adopter advantage.

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The 4 V’s in Big Data for Digital Marketing

The 4 V’s in Big Data for Digital Marketing | The Digital Mix | Scoop.it
Digital marketing professionals declare big data as the next BIG thing in digital marketing. In the past years, only a few marketers take the time to keep tabs on the big data flowing across the diff…
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8 Brands That Totally Nailed Their World Cup Ads

8 Brands That Totally Nailed Their World Cup Ads | The Digital Mix | Scoop.it
Check out these eight amazing ads for the World Cup. (8 Brands That Totally Nailed Their World Cup Ads http://t.co/p0Jdear1EJ #Content)
James Webster's insight:

For similar insights, visit and bookmark http://www.scoop.it/t/the-digital-mix.  And why not check out our daily edition of our online marketing magazine at The Digital Mix

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16 Stats That Prove Social Media Isn't Just a Fad [New Data]

16 Stats That Prove Social Media Isn't Just a Fad [New Data] | The Digital Mix | Scoop.it
Take a look at this post to discover stats on the ROI of social media for businesses. (Although Twitter isn't growing as expected, don't worry.
James Webster's insight:

For similar insights, visit and bookmark http://www.scoop.it/t/the-digital-mix.  And why not check out our daily edition of our online marketing magazine at The Digital Mix

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2014 Sample Social Media Tactical Plan – Marketo.com

2014 Sample Social Media Tactical Plan – Marketo.com | The Digital Mix | Scoop.it
Key objectives and action items for your blog, social networks, videos, photos, and presentations; The number of hours your company will choose to devote to each facet of social marketing; How your goals might differ on networks like ...
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How to Use Data to Power Your Content Marketing Strategy | Social Media Today

How to Use Data to Power Your Content Marketing Strategy | Social Media Today | The Digital Mix | Scoop.it
Here are the metrics to track, ways to gather the data, and how to use that data to inform your content marketing strategy. (If you're not using data to power your #ContentStrategy, then you're just guessing.
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5 Steps to Streamline Content Marketing & Marketing Automation Collaboration - Business 2 Community

5 Steps to Streamline Content Marketing & Marketing Automation Collaboration - Business 2 Community | The Digital Mix | Scoop.it
5 Steps to Streamline Content Marketing & Marketing Automation Collaboration Business 2 Community It maps out the back-and-forth dialogue between your content team and marketing automation team, and outlines both teams' roles and responsibilities...
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Content Marketing – News Strategy - Business 2 Community

Content Marketing – News Strategy - Business 2 Community | The Digital Mix | Scoop.it
Business 2 Community Content Marketing – News Strategy Business 2 Community I came across this article, A Prescription for Successful Content Marketing and it is a well-written article that looks at content marketing and its role as a part of your...
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Top 10 mobile in-store activations from the first half of 2014

Top 10 mobile in-store activations from the first half of 2014 | The Digital Mix | Scoop.it
Brands are increasingly turning to mobile for acquisitions-oriented solutions Pepsi, Unilever and Sephora are among the top brands succeeding in a hyper-competitive environment whereby brands can no longer compete on price alone, and have been able...
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Top 10 mobile customer-engagement campaigns from the first half of 2014 – Mobile Marketer

Top 10 mobile customer-engagement campaigns from the first half of 2014 – Mobile Marketer | The Digital Mix | Scoop.it
Click here to sign up for Mobile Marketer for free Applebee’s reinforces neighborhood bar positioning with Tap Room SMS program Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that...
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3 Ways to Improve Digital Marketing of Luxury Brands in Russia - Russian Search Marketing

3 Ways to Improve Digital Marketing of Luxury Brands in Russia - Russian Search Marketing | The Digital Mix | Scoop.it
In 2012, Russians spent $8.6 billion on luxury goods and in 2013 became the eighth largest market globally for high-end products.
James Webster's insight:

Did you know there are 180,000 millionaires and 84 billionaires living in Russia?  You do now!

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10 Examples of Simply Wonderful Email Marketing

10 Examples of Simply Wonderful Email Marketing | The Digital Mix | Scoop.it
Think email is dead? These ten companies will prove you wrong with emails you'd actually love to receive. (10 Examples of Simply Wonderful Email Marketing: Two years ago, I wrote a post for this blog called "10 Simply...
James Webster's insight:

Email marketing is still a hugely effective channel and despite social media is not going away anytime soon.  Revisit your email marketing activities and bring responsive design into the mix to cater for mobile (over 50% of emails are now opened on mobile devices) and look at segmentation and video to really ramp up your open and click through rates.

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Brand Segmentation Alignment for Marketing Optimization

Brand Segmentation Alignment for Marketing Optimization | The Digital Mix | Scoop.it
Brand activation involves bringing a brand to life in the marketplace. It's about delivering brand growth by using all channel opportunities to connect with consumers and deepen their experiences/relationships with your brand.
James Webster's insight:

If you are not using segmentation models in your marketing campaigns, this is a good article that illustrates why you should bring this into your overall strategy.

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Report reveals the increasingly mobile nature of email - BizReport

Report reveals the increasingly mobile nature of email
BizReport
To harness the power of email and mobile, marketers must have a real email ad strategy that includes a thoughtful mobile experience.
James Webster's insight:

For similar insights, visit and bookmark http://www.scoop.it/t/the-digital-mix.  And why not check out our daily edition of our online marketing magazine at The Digital Mix

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A guide to structuring your email marketing program - Econsultancy (blog)

A guide to structuring your email marketing program - Econsultancy (blog) | The Digital Mix | Scoop.it
“A guide to structuring your email marketing programEconsultancy (blog)I've spent a lot of time since 2009 advising clients on email strategy and implementation but less on actual implementation.”
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Negative Social Media Marketing Feedback & How to Handle It | Brett RelanderSocial Media Today

Negative Social Media Marketing Feedback & How to Handle It | Brett RelanderSocial Media Today | The Digital Mix | Scoop.it
Social media has made it easy for both our advocates and naysayers to have a voice. Do you know what's being said about you? How do you respond to negative feedback? Are you doing it right?
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49.2% of retail marketing e-mails are opened on mobile devices - InternetRetailer.com

49.2% of retail marketing e-mails are opened on mobile devices - InternetRetailer.com | The Digital Mix | Scoop.it
49.2% of retail marketing e-mails are opened on mobile devices InternetRetailer.com That's the percentage of retail marketing e-mails opened on mobile devices in Q3/Q4 2013, according to a study of millions of retail e-mails by mobile marketing...
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Content marketing for YouTube made easy

Content marketing for YouTube made easy | The Digital Mix | Scoop.it
Up until now, it’s been a mystery as to how brands can truly make a success of marketing on YouTube.
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Four Ways Content Marketing Builds on Thought Leadership

Four Ways Content Marketing Builds on Thought Leadership | The Digital Mix | Scoop.it
Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership.
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10 Smart Tips for Creating, Marketing and Sharing Content on Twitter - Jeffbullas's Blog

10 Smart Tips for Creating, Marketing and Sharing Content on Twitter - Jeffbullas's Blog | The Digital Mix | Scoop.it
Twitter, the texting service on steroids, is often a challenge for traditional marketers. Here are some tips for marketing and sharing content on Twitter.
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