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Three Scientific Studies with Real Insight Into Social Media

Three Scientific Studies with Real Insight Into Social Media | The Digital Landscape | Scoop.it
It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let's take a look in these 3 scientific studies that prove social media has a real effect on sales.

Via Jessica Kelly
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Jessica Kelly's curator insight, January 22, 2014 3:50 PM

This post takes a deep dive into extremely interesting (and occasionally surprising) results from studies performed by the National University of Singapore and Nanjing Uni, Microsoft Research and Stanford, and the University of Pittsburgh and Carnegie Mellon.

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'Apple to launch larger-screen iPhones this year' - Telegraph

'Apple to launch larger-screen iPhones this year' - Telegraph | The Digital Landscape | Scoop.it
Apple is rumoured to be planning 4.5-inch and 5-inch devices to compete with Samsung's Galaxy S4 ('Apple to launch larger-screen iPhones this year' http://t.co/b7j3UvmtKq)...
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Facebook starts testing ads in mobile apps, works ... - The Next Web

Facebook starts testing ads in mobile apps, works ... - The Next Web | The Digital Landscape | Scoop.it
Facebook today announced it has begun testing ads in third-party mobile apps. While the company says it has experimented similarly before, this test is dif.
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How social media can change the face of fundraising

How social media can change the face of fundraising | The Digital Landscape | Scoop.it
Ian Pearman explains how charities, like Kids Company and Refuge, are using social media to change the face of fundraising (How social media can change the face of fundraising http://t.co/3i25fusdsw...
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Why The Analysts Are Wrong About Twitter's Ad Platform by @wittlake — B2B Digital Marketing

Why The Analysts Are Wrong About Twitter's Ad Platform by @wittlake — B2B Digital Marketing | The Digital Landscape | Scoop.it
Two weeks ago, an equity analyst firm said Twitter's stock was overvalued by nearly 50%. Unfortunately, they relied on media buyers for their insight (yes, I am one, so consider this an informed rant).
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The Innovation of Loneliness

What is the connection between Social Networks and Being Lonely? Quoting the words of Sherry Turkle from her TED talk - Connected, But Alone. (http://www.ted...
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Google’s smart contact lens: What it does and how it works

Google’s smart contact lens: What it does and how it works | The Digital Landscape | Scoop.it
And you thought Google Glass brought tech close to you. This lens will read your glucose via your eye. (Smart contact lenses?
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Truth or fiction: forecasts for the future

Truth or fiction: forecasts for the future | The Digital Landscape | Scoop.it
A futurologist explains what he believes will be possible by the end of the 21st Century (Forecasts for the future: Could we see buildings so tall they reach space?
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4 Ways Coupon Sites Help Retailers Better Engage Consumers

4 Ways Coupon Sites Help Retailers Better Engage Consumers | The Digital Landscape | Scoop.it

Today's consumers, who increasingly view online shopping as a competitive sport, use many different tools to find the products they want at the best price, including coupon aggregation sites like CouponCabin.com and RetailMeNot.com. Commission Junction recently conducted a study of 1,000 coupon site users to better understand the influence coupon sites have on shoppers.

 

According to a recent eMarketer report, more than half (52 percent) of online shoppers now use digital coupons. Are retailers capitalizing on this trend? How can they benefit from the growing use of coupons and coupon sites? Our study identified four ways coupon sites can help retailers better reach their customers...


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Google Now Arrives in Latest Chrome OS Dev Build - The Next Web

Google Now Arrives in Latest Chrome OS Dev Build - The Next Web | The Digital Landscape | Scoop.it
With the release of Chrome OS version 34 in the dev channel, Google has finally added Google Now to its operating system for laptops and desktops. The feat.
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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | The Digital Landscape | Scoop.it
Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media.
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Google patents taxi-and-eat ad tech

Google patents taxi-and-eat ad tech | The Digital Landscape | Scoop.it
Technology giant Google patents a way of linking online ads to free or discounted transport to restaurants, shops and entertainment venues.
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What A Social Share Is Worth To Retailers On Different Social Networks - Business Insider

What A Social Share Is Worth To Retailers On Different Social Networks - Business Insider | The Digital Landscape | Scoop.it
Sydney Morning Herald What A Social Share Is Worth To Retailers On Different Social Networks Business Insider VALUE OF SHARING: Retailers want consumers to share links with images of their merchandise on social networks to increase the visibility...
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CHART OF THE DAY: How Technology Has Changed In The Last 8 Years

CHART OF THE DAY: How Technology Has Changed In The Last 8 Years | The Digital Landscape | Scoop.it
Here's a look at how much has changed in...
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Email Marketing Knocks Out Social Media in 5 Rounds - HostPapa | #TheMarketingTechAlert

Email Marketing Knocks Out Social Media in 5 Rounds - HostPapa | #TheMarketingTechAlert | The Digital Landscape | Scoop.it

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 

 


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B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely? - Forrester | #TheMarketingTechAlert

B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It Wisely? - Forrester | #TheMarketingTechAlert | The Digital Landscape | Scoop.it
Sound the fanfare! Business-to-business (B2B) marketing budgets are on the rise!

 

Advanced/ Digest...

 

For 2014, the B2B marketing portfolio should include:

-- >  Investing in assets with high reuse potential. B2B CMOs should work with field marketing and line-of-business leaders to build a portfolio of marketing assets — like tablet-based sales tools, industry-specific sponsorships, or interactive tools — that field teams can leverage across multiple programs and reuse with minor modification.

-- >  Prioritizing regional or industry-specific events over big shows. B2B business relationships are built on trust and personal interaction. For this reason, marketers will never be able to banish trade shows from the marketing budget. Instead, B2B CMOs need to challenge their event teams to shift their focus from major conferences to more intimate local affairs that let prospects and clients mingle with executives, key partners, and thought leaders.

-- >  Optimizing digital/social spend to drive business results. Experimenting with new tactics is important, but marketing leadership must also seek out the right tools and partners that can help their teams pinpoint which digital elements of the online marketing mix reach the right buyers and produce results that help the business reach revenue and growth goals — not just reach.

-- >  Focusing content creation on thought leadership versus product collateral. B2B CMOs will need to direct content marketing efforts on delivering new commercial insights, inspiring customer stories, or forward-looking viewpoints to provoke buyer engagement.

-- >  Setting aside money for the unexpected trend to test. Set aside a slush fund outside of planned budget items to experiment with new approaches or respond to new opportunities. Manage this fund inside of paid advertising budgets that ramp up or down more flexibly and require less upfront commitment.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


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marketingIO's curator insight, January 21, 2014 10:05 PM

FORGET THOUGHT LEADERSHIP!!!  Build your content to assist your prospects with their due diligence. They're travelling down the path right now to learn about your products and your industry BEFORE they contact you. Give them what they need.